I am a dynamic marketing and strategy leader with a globally diverse career spanning Insurance/Finance, IT, and Healthcare, delivering strategic growth and transformative results. I excel at building cross-functional teams, leveraging digital innovation, and shaping customer journeys that drive engagement and revenue. My approach combines data-driven decision making with a customer-centric mindset, orchestrating omni-channel campaigns and partnerships across Australia, Canada, and the Middle East. I thrive in fast-paced environments, turning strategic agility into measurable brand impact and market expansion.…

Setareh Mahdian

I am a dynamic marketing and strategy leader with a globally diverse career spanning Insurance/Finance, IT, and Healthcare, delivering strategic growth and transformative results. I excel at building cross-functional teams, leveraging digital innovation, and shaping customer journeys that drive engagement and revenue. My approach combines data-driven decision making with a customer-centric mindset, orchestrating omni-channel campaigns and partnerships across Australia, Canada, and the Middle East. I thrive in fast-paced environments, turning strategic agility into measurable brand impact and market expansion.…

Available to hire

I am a dynamic marketing and strategy leader with a globally diverse career spanning Insurance/Finance, IT, and Healthcare, delivering strategic growth and transformative results. I excel at building cross-functional teams, leveraging digital innovation, and shaping customer journeys that drive engagement and revenue.

My approach combines data-driven decision making with a customer-centric mindset, orchestrating omni-channel campaigns and partnerships across Australia, Canada, and the Middle East. I thrive in fast-paced environments, turning strategic agility into measurable brand impact and market expansion.

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Skills

Experience Level

Language

English
Fluent
Persian
Fluent

Work Experience

Co-Founder at PED Canada Inc
January 1, 2022 - June 7, 2024
PED Canada is a Canadian start-up specializing in AI-driven medical software solutions focusing on fast and accurate pneumonia diagnosis in early stages. As a co-founder, I lead product development efforts, driving Minimum Viable Product (MVP) readiness and establishing market entry strategies to position the company attractively for acquisition.
National Marketing Manager/Head of Digital at MDA National-Medical Indemnity Insurance
July 1, 2018 - June 30, 2025
Developed and led national segment marketing strategies tailored to doctors at various career stages, creating new value propositions and content-driven campaigns that positioned MDA National as a trusted advisor. Oversaw marketing data infrastructure and spearheaded a digital transformation roadmap, achieving a 35% increase in user engagement. Executed data-informed omnichannel journeys across email, paid media, content, and platform touchpoints, boosting retention by 30%. Directed implementation and optimisation of core marketing technologies such as Salesforce Marketing Cloud and Pardot. Led and mentored a high-performing team using Agile frameworks and managed broad stakeholder ecosystems. Held responsibility for marketing budget planning and cost-effective outcomes.
Marketing Manager at Neotechnology
January 1, 2017 - March 1, 2018
Directed the end-to-end development and execution of integrated marketing strategies for cloud-based POS and ERP solutions, elevating brand visibility across Australia’s retail and hospitality industries. Led data-driven digital campaigns improving lead quality and ROI. Collaborated cross-functionally on go-to-market strategies and conversion-optimized journeys. Established strategic channel partnerships, increasing customer acquisition by 10%.
Product Development Manager at Snap Franchising
July 1, 2014 - October 1, 2016
Architected a customer-centric product innovation roadmap launching six digital solutions within 24 months, expanding non-print revenue streams by 12% and achieving 23% growth in personalized service offerings. Led full lifecycle product development and coordinated cross-department collaboration and agency alignment. Executed omnichannel marketing campaigns across SEM, SEO, email, social, and mobile platforms, improving acquisition efficiency and digital footprint.
Marketing Manager/Product Manager at Orviss
January 1, 2011 - June 1, 2013
Spearheaded account-based marketing strategies for CRM solutions, boosting NPS by 25% and deepening stakeholder engagement. Championed integrated marketing communication initiatives resulting in 10% brand visibility uplift. Customized Microsoft Dynamics CRM deployments using agile methodologies, reducing go-live timelines by 20% and increasing adoption rates.
Product Marketing Manager at Kalleh (Solico Group)
October 1, 2008 - November 1, 2010
Launched Iran’s first probiotic beverage line, achieving a 200% increase in brand awareness. Devised data-driven go-to-market strategies using conjoint analysis for pricing, positioning, and packaging. Led end-to-end product development cycles in collaboration with R&D, regulatory, and sales teams.
Database Programmer at Mehr Asl Manufacturing
February 1, 2002 - July 1, 2007
Designed and optimized enterprise-grade Oracle databases, developing PL/SQL scripts and automation tools to streamline data processing and ensure integrity. Collaborated with cross-functional teams to troubleshoot and enhance SQL efficiency for critical manufacturing and financial applications.
Co-Founder at PED Canada Inc
January 1, 2022 - June 7, 2024
PED Canada is a Canadian start-up specializing in AI-driven medical software solution focusing on fast and accurate pneumonia diagnosis in early stages. As a co-founder, I lead product development efforts, driving Minimum Viable Product (MVP) readiness and establishing market entry strategies to position the company attractively for acquisition.
National Marketing Manager/Head of Digital at MDA National
July 1, 2018 - June 30, 2025
Developed and led national segment marketing strategies across the customer lifecycle acquisition, engagement, and retention, tailored to doctors at various career stages. Developed new value propositions and content-driven campaigns that positioned MDA National as a trusted advisor and generated measurable growth in member acquisition and advocacy. Oversaw marketing data infrastructure, ensuring CRM hygiene and segmentation accuracy to support personalised campaigns and improve targeting efficiency. Spearheaded a digital transformation roadmap aligned with enterprise objectives, driving a 35% increase in user engagement through enhancements across web, CRM, mobile, and member platforms. Designed and executed end-to-end, data-informed omnichannel journeys, spanning email, paid media, content, and platform touchpoints which boosted brand trust and increased retention by 30% among key medical specialties and younger cohorts. Directed the implementation and optimisation of core marketing
Marketing Manager at Neotechnology
January 1, 2017 - March 31, 2018
Directed the end-to-end development and execution of integrated marketing strategies for Neotechnology’s cloud-based POS and ERP solutions, elevating brand visibility across Australia’s retail and hospitality industries. Led full-funnel, data-driven digital campaigns across paid search, social, email, and web platforms, owning strategy, creative direction, media planning, and performance optimization, resulting in measurable improvements in lead quality and ROI. Collaborated cross-functionally with Product, Sales, CX, Data & Analytics, and Technology teams to drive alignment on go-to-market strategies, value propositions, and conversion-optimised customer journeys. Identified and established strategic channel partnerships and industry alliances, resulting in a 10% increase in customer acquisition and accelerated market penetration in key verticals.
Product Development Manager at Snap Franchising
July 1, 2014 - October 31, 2016
Architected a customer-centric product innovation roadmap, launching six high-impact digital solutions within 24 months that expanded Snap's non-print revenue streams by 12% and enabled 23% growth in personalized service offerings. Led full lifecycle product development from market research and concept validation to launch execution, driving category expansion and elevating Snap's positioning in the SME digital services market. Orchestrated collaboration across internal departments and external creative agencies, aligning strategic vision with execution to ensure seamless, on-brand go-to-market rollouts. Executed data-informed omnichannel marketing campaigns across SEM, SEO, email, social, and mobile platforms, significantly improving acquisition efficiency and digital footprint.
Marketing Manager/Product Manager at Orviss
January 1, 2011 - June 30, 2013
Spearheaded account-based marketing strategies for a CRM solution tailored to enterprise clients, boosting NPS by 25% and deepening stakeholder engagement. Championed integrated marketing communication initiatives across digital, event, print, and social channels, resulting in a 10% uplift in brand visibility across target markets. Customized Microsoft Dynamics CRM deployments using agile methodologies, reducing go-live timelines by 20% and increasing client adoption rates.
Product Marketing Manager at Kalleh (Solico Group)
October 1, 2008 - November 30, 2010
Launched the first probiotic beverage line in the country, achieving a 200% spike in brand awareness and establishing Kalleh as a market innovator in functional foods. Devised data-driven go-to-market strategies for pasteurized beverages using advanced methodologies like conjoint analysis to refine pricing, positioning, and packaging decisions. Conducted large-scale qualitative and quantitative research initiatives. Led end-to-end product development cycles in partnership with R&D, regulatory, and sales teams.
Database Programmer at Mehr Asl Manufacturing
February 1, 2002 - July 31, 2007
Designed and optimized enterprise-grade Oracle databases, developing advanced PL/SQL scripts and automation tools to streamline data processing, enforce integrity, and support scalable business operations. Collaborated with cross-functional development teams to troubleshoot performance issues and enhance SQL efficiency, ensuring high system responsiveness for critical manufacturing and financial applications.
Co-Founder at PED Canada Inc
January 1, 2022 - Present
Co-founded a Canadian start-up specializing in AI-driven medical software solutions focused on early and accurate pneumonia diagnosis. Led product development efforts to drive Minimum Viable Product (MVP) readiness and established market entry strategies to position the company for potential acquisition.
National Marketing Manager/Head of Digital at MDA National - Medical Indemnity Insurance
June 30, 2025 - August 1, 2025
Developed and led national segment marketing strategies across customer lifecycle stages tailored for doctors, creating new value propositions and content campaigns to boost member acquisition and advocacy. Managed marketing data infrastructure and CRM to support personalized campaigns. Led digital transformation to increase user engagement by 35%. Designed data-informed omnichannel journeys that increased brand trust and customer retention by 30%. Directed implementation and optimization of marketing technologies like Salesforce Marketing Cloud and Pardot. Mentored teams using Agile and OKRs and managed stakeholders and budget planning.
Marketing Manager at Neotechnology
March 31, 2018 - August 1, 2025
Directed integrated marketing strategies for cloud-based POS and ERP solutions targeting Australia's retail and hospitality sectors. Led data-driven digital campaigns across paid search, social, email, and web, improving lead quality and ROI. Collaborated cross-functionally to align go-to-market strategies and enhanced customer journeys. Established strategic channel partnerships boosting customer acquisition by 10%.
Product Development Manager at Snap Franchising
October 31, 2016 - August 1, 2025
Led a customer-centric product innovation roadmap launching six digital solutions within 24 months, driving 23% growth in digital product sales. Managed full lifecycle product development from research to launch, expanding Snap's digital services market. Coordinated internal and external teams for strategic alignment and seamless go-to-market execution. Ran omnichannel marketing campaigns improving acquisition efficiency and digital presence.
Marketing Manager/Product Manager at Orviss
June 30, 2013 - August 1, 2025
Led account-based marketing strategies for CRM enterprise clients, increasing Net Promoter Score by 25% and deepening stakeholder engagement. Executed integrated marketing communications across channels resulting in 10% brand visibility uplift. Customized Microsoft Dynamics CRM deployments using agile methods, reducing deployment time by 20% and increasing adoption.
Product Marketing Manager at Kalleh (Solico Group)
November 30, 2010 - August 1, 2025
Launched Iran's first probiotic beverage line, achieving a 200% increase in brand awareness. Developed data-driven go-to-market strategies using conjoint analysis for pricing, positioning, and packaging. Led product development with R&D, regulatory, and sales teams.
Database Programmer at Mehr Asl Manufacturing
July 31, 2007 - August 1, 2025
Designed and optimized Oracle databases and developed advanced PL/SQL scripts to streamline data processing and support scalable operations. Collaborated with development teams to troubleshoot and enhance SQL efficiency, ensuring high system responsiveness for manufacturing and financial applications.
Co-Founder at PED Canada Inc
January 1, 2022 - Present
Co-founded a Canadian start-up specializing in AI-driven medical software solutions focusing on fast and accurate pneumonia diagnosis. Led product development, driving Minimum Viable Product (MVP) readiness and establishing market entry strategies to position the company for potential acquisition.
National Marketing Manager/Head of Digital Australia- Sydney & Melbourne at MDA National - Medical Indemnity Insurance
June 30, 2025 - August 1, 2025
Developed and led national segment marketing strategies tailored to doctors at various career stages, boosting member acquisition and advocacy. Oversaw marketing data infrastructure and CRM hygiene to support personalized campaigns. Spearheaded digital transformation roadmap, increasing user engagement by 35%. Designed and executed data-informed omnichannel journeys that raised retention by 30%. Directed implementation and optimisation of marketing technologies including Salesforce Marketing Cloud, Pardot, and member platforms. Led and mentored a high-performing team using Agile and OKR frameworks. Managed stakeholders including executives, agencies, and partners. Accountable for budget planning and reporting.
Marketing Manager at Neotechnology
March 1, 2018 - August 1, 2025
Directed integrated marketing strategies for cloud-based POS and ERP solutions to elevate brand visibility in retail and hospitality sectors. Led full-funnel digital campaigns improving lead quality and ROI. Collaborated across product, sales and data teams to align go-to-market strategies. Established strategic partnerships increasing customer acquisition by 10%.
Product Development Manager at Snap Franchising
October 1, 2016 - August 1, 2025
Led customer-centric product innovation launching six digital solutions in 24 months, growing non-print revenue streams by 12% and personalized services by 23%. Managed full product lifecycle and cross-functional collaboration with agencies for seamless go-to-market execution. Executed data-informed omnichannel campaigns improving acquisition efficiency.
Marketing Manager/Product Manager AMEA at Orviss
June 1, 2013 - August 1, 2025
Spearheaded account-based marketing strategies for an enterprise CRM solution boosting NPS by 25%. Led integrated marketing communications across digital, event, print and social channels increasing brand visibility by 10%. Customized Microsoft Dynamics CRM deployments using agile methods to shorten go-live timelines and increase adoption.
Product Marketing Manager AMEA at Kalleh (Solico Group)
November 1, 2010 - August 1, 2025
Launched the first probiotic beverage line in the country, increasing brand awareness by 200%. Devised data-driven go-to-market strategies using conjoint analysis for pricing, positioning and packaging. Led product development in collaboration with R&D, regulatory, and sales teams.
Database Programmer AMEA at Mehr Asl Manufacturing
July 1, 2007 - August 1, 2025
Designed and optimized enterprise Oracle databases, developed advanced PL/SQL scripts and automation tools to streamline data processing and enforce data integrity. Collaborated with development teams to troubleshoot and enhance SQL efficiency, ensuring high system responsiveness.
Co-Founder at PED Canada Inc
January 1, 2022 - Present
Co-founded a Canadian start-up specializing in AI-driven medical software solutions focusing on fast and accurate pneumonia diagnosis in early stages. Led product development efforts, driving Minimum Viable Product (MVP) readiness and establishing market entry strategies to position the company attractively for acquisition.
National Marketing Manager/Head of Digital at MDA National
June 30, 2025 - August 1, 2025
Developed and led national segment marketing strategies across the customer lifecycle tailored to doctors at various career stages. Oversaw marketing data infrastructure and spearheaded digital transformation initiatives, increasing user engagement by 35%. Designed and executed data-informed omnichannel journeys boosting brand trust and retention by 30%. Directed implementation and optimisation of marketing technologies and led a high-performing team using Agile frameworks.
Marketing Manager at Neotechnology
March 31, 2018 - August 1, 2025
Directed the development and execution of integrated marketing strategies for cloud-based POS and ERP solutions, elevating brand visibility. Led full-funnel, data-driven digital campaigns resulting in improvements in lead quality and ROI. Collaborated cross-functionally to drive alignment on go-to-market strategies and established strategic channel partnerships increasing customer acquisition by 10%.
Product Development Manager at Snap Franchising
October 31, 2016 - August 1, 2025
Architected a customer-centric product innovation roadmap launching six digital solutions within 24 months, expanding Snap's non-print revenue streams by 12%. Led full lifecycle product development and orchestrated collaboration across departments and agencies ensuring seamless go-to-market executions. Executed data-informed omnichannel marketing campaigns enhancing acquisition efficiency.
Marketing Manager/Product Manager at Orviss
June 30, 2013 - August 1, 2025
Led account-based marketing strategies for an enterprise CRM solution boosting NPS by 25%. Championed integrated marketing communication initiatives resulting in 10% uplift in brand visibility. Customized Microsoft Dynamics CRM deployments using agile methodologies reducing go-live timelines and increasing client adoption rates.
Product Marketing Manager at Kalleh (Solico Group)
November 30, 2010 - August 1, 2025
Launched Iran's first probiotic beverage line achieving 200% increase in brand awareness. Devised data-driven go-to-market strategies using methodologies like conjoint analysis and led product development cycles coordinating with R&D, regulatory, and sales teams.
Database Programmer at Mehr Asl Manufacturing
July 31, 2007 - August 1, 2025
Designed and optimized enterprise-grade Oracle databases and developed advanced PL/SQL scripts and automation tools to streamline data processing and enforce integrity. Collaborated with development teams troubleshooting performance issues and enhancing SQL efficiency for manufacturing and financial applications.
National Marketing Manager / Head of Digital at MDA National
July 1, 2025 - September 9, 2025
Led national lifecycle marketing strategies for doctors across Australia, developing new value propositions and content-driven campaigns that accelerated member acquisition and advocacy. Directed CRM hygiene and segmentation to enable personalized campaigns, and drove a 35% uplift in user engagement through a comprehensive digital transformation across web, CRM, mobile, and member platforms. Oversaw marketing technology implementations (Salesforce Marketing Cloud, Pardot, DAM, LMS, Member App & Portal) to enable scalable, consistent customer experiences. Built and mentored high-performing teams using Agile practices and OKRs, while managing stakeholders and budgets to deliver cost-effective outcomes.
Marketing Manager at Neotechnology
March 1, 2018 - September 9, 2025
Directed end-to-end integrated marketing for cloud-based POS and ERP solutions, elevating brand visibility in Australia's retail and hospitality sectors. Executed full-funnel data-driven digital campaigns across search, social, email, and web; partnered with product, sales, CX, and analytics to align GTM strategies and optimize customer journeys. Built strategic channel partnerships to improve acquisition in key verticals and drive market penetration.
Product Development Manager at Snap Franchising
October 1, 2016 - September 9, 2025
Architected a customer-centric product innovation roadmap, launching six digital solutions within 24 months and driving 23% growth in personalized services. Led full lifecycle product development from concept to launch, coordinating cross-functional teams and external agencies to ensure on-brand, timely go-to-market executions. Implemented data-informed omnichannel campaigns (SEM, SEO, email, social, mobile) to boost acquisition efficiency and digital footprint.
Marketing Manager / Product Manager at Orviss
June 1, 2013 - September 9, 2025
Spearheaded account-based marketing for an Enterprise CRM/SaaS solution across AMEA, improving client engagement and adoption. Led IMC initiatives across digital, events, print, and social channels, increasing brand visibility in target markets. Customized Microsoft Dynamics CRM deployments using agile methods, reducing go-live timelines and boosting user adoption.
Product Marketing Manager at Kalleh (Solico Group)
November 1, 2010 - September 9, 2025
Launched Iran’s first probiotic beverage, achieving a 200% rise in brand awareness and establishing Kalleh as a market innovator in functional foods. Led data-driven go-to-market strategies with conjoint analysis to refine pricing, positioning, and packaging. Managed end-to-end product development with R&D, regulatory, and sales teams for successful launches.
Database Programmer at Mehr Asl Manufacturing
July 1, 2007 - September 9, 2025
Designed and optimized enterprise Oracle databases, developed PL/SQL automation tools, and collaborated with cross-functional teams to enhance SQL performance and data integrity for manufacturing and financial applications.
National Marketing Manager / Head of Digital at MDA National
July 31, 2025 - September 9, 2025
Led national segment marketing strategies across the customer lifecycle, driving acquisition, engagement, and retention. Created new value propositions and content-driven campaigns to grow member acquisition and advocacy. Oversaw marketing data infrastructure, CRM hygiene, and segmentation to support personalized campaigns. Directed a digital transformation roadmap that increased user engagement by 35% across web, CRM, mobile, and member platforms. Designed end-to-end, data-informed omnichannel journeys across email, paid media, content, and platform touchpoints, boosting retention by 30% among key medical specialties and younger cohorts. Implemented and optimized Salesforce Marketing Cloud, Pardot, a Digital Asset Management system, a Learning Management Platform, and the MDA Member App and Portal for scalable customer experiences. Led Agile teams with OKR alignment and managed stakeholder relationships with executives, agencies, media vendors, and strategic partners. Managed the mark
Marketing Manager at Neotechnology
March 31, 2018 - September 9, 2025
Directed end-to-end integrated marketing strategies for cloud-based POS and ERP solutions, elevating brand visibility across Australia’s retail and hospitality sectors. Led full-funnel data-driven campaigns (paid search, social, email, web), owning strategy, creative direction, media planning, and performance optimization to improve lead quality and ROI. Collaborated cross-functionally with Product, Sales, CX, Data & Analytics, and Technology to align go-to-market strategies and optimize customer journeys. Built strategic channel partnerships and industry alliances, contributing to a 10% increase in customer acquisition and accelerated market penetration.
Product Development Manager at Snap Franchising
October 31, 2016 - September 9, 2025
Architected a customer-centric product innovation roadmap, launching six digital solutions within 24 months to expand non-print revenue and achieve 23% growth in digital product sales. Led full lifecycle product development from market research to launch, coordinating internal teams and external agencies to deliver on-brand go-to-market rollouts. Executed data-informed omnichannel campaigns across SEM, SEO, email, social, and mobile to improve acquisition efficiency and digital footprint.
Marketing Manager / Product Manager AMEA at Orviss
June 30, 2013 - September 9, 2025
Spearheaded account-based marketing for an enterprise CRM solution, boosting NPS and stakeholder engagement. Led IMC initiatives across digital, events, print, and social channels, achieving a measurable uplift in brand visibility. Customized Microsoft Dynamics CRM deployments using Agile methodologies, reducing go-live timelines and increasing client adoption.
Product Marketing Manager AMEA at Kalleh (Solico Group)
November 30, 2010 - September 9, 2025
Launched Iran’s first probiotic beverage, achieving a 200% spike in brand awareness. Led data-driven go-to-market strategies for pasteurized beverages using conjoint analysis to refine pricing, positioning, and packaging. Collaborated with R&D, regulatory, and sales to drive end-to-end product development cycles.
Database Programmer at Mehr Asl Manufacturing
July 31, 2007 - September 9, 2025
Designed and optimized Oracle databases, developing PL/SQL scripts and automation tools to streamline data processing, enforce data integrity, and support scalable manufacturing and financial applications. Worked with cross-functional teams to troubleshoot performance issues and enhance SQL efficiency.
National Marketing Manager at MDA National
January 1, 2018 - Present
Developed and led national segment marketing strategies across the customer lifecycle for doctors at various career stages, creating value propositions and content-driven campaigns that grew member acquisition and advocacy. Oversaw CRM hygiene and segmentation to support personalised campaigns. Spearheaded a digital transformation roadmap, boosting user engagement by 35% across web, CRM, mobile, and member platforms. Designed end-to-end omnichannel journeys spanning email, paid media, content, and platform touchpoints to strengthen brand trust and improve retention by 30% among key specialties. Directed implementation of Salesforce Marketing Cloud, Pardot, a DAM, a Learning Management Platform, and the MDA Member App/Portal to enable scalable, consistent experiences. Led a high-performing team with Agile and OKR practices, while managing budgets and collaborating with executives, agencies, media vendors, and strategic partners.
Marketing Manager at Neotechnology
December 31, 2018 - September 9, 2025
Directed end-to-end development and execution of integrated marketing strategies for cloud-based POS and ERP solutions, elevating brand visibility across retail and hospitality. Led full-funnel, data-driven campaigns across paid search, social, email, and web, owning strategy, creative direction, media planning, and performance optimization, resulting in measurable improvements in lead quality and ROI. Collaborated with Product, Sales, CX, Data & Analytics, and Technology to align go-to-market strategies, value propositions, and conversion-optimised customer journeys. Identified and established strategic channel partnerships and alliances, driving a 10% increase in customer acquisition and faster market penetration in key verticals.
Product Development Manager at Snap Franchising
December 31, 2016 - September 9, 2025
Architected a customer-centric product roadmap, launching six digital solutions within 24 months to expand Snap's non-print revenue and increase digital service adoption by 23%. Led end-to-end product development from research to launch, coordinating cross-functional teams and external agencies for on-brand, market-ready rollouts. Implemented data-informed omnichannel marketing campaigns (SEM, SEO, email, social, mobile) to improve acquisition efficiency and elevate the digital footprint.
Marketing Manager / Product Manager at Orviss
December 31, 2013 - September 9, 2025
Spearheaded account-based marketing for an enterprise CRM solution, boosting stakeholder engagement and NPS. Executed integrated marketing communications across digital, events, print, and social channels; customised Microsoft Dynamics CRM deployments, reducing go-live timelines by 20% and increasing client adoption rates.
Product Marketing Manager at Kalleh-Solico
December 31, 2010 - September 9, 2025
Launched Iran's first probiotic beverage, increasing brand awareness by 200% within six months. Led data-driven go-to-market strategies using conjoint analysis to refine pricing, positioning, and packaging decisions. Directed end-to-end product development with R&D, regulatory, and sales teams.
Database Programmer at Mehr Asl
December 31, 2007 - September 9, 2025
Designed and optimised Oracle databases, developing PL/SQL scripts and automation tools to streamline data processing, enforce integrity, and support scalable manufacturing and financial applications. Collaborated with cross-functional development teams to troubleshoot performance issues and enhance SQL efficiency, ensuring high system responsiveness.
National Marketing Manager/Head of Digital at MDA National
January 1, 2018 - Present
Developed national segment marketing strategies across the customer lifecycle for doctors, created value propositions and content-driven campaigns, and led CRM hygiene and segmentation to support personalized campaigns. Drove a digital transformation roadmap, achieving a 35% increase in user engagement across web, CRM, mobile, and member platforms. Designed end-to-end, data-informed omnichannel journeys and oversaw the implementation of core marketing technologies (Salesforce Marketing Cloud, Pardot, DAM, LMS, Member App/Portal). Led Agile teams with OKRs, managed budgets, and coordinated with executives and external partners.
Marketing Manager at Neotechnology
December 31, 2018 - September 9, 2025
Directed end-to-end integrated marketing strategies for cloud-based POS and ERP solutions. Executed full-funnel digital campaigns (paid search, social, email, web), aligned GTM strategies with Product, Sales, CX, Data & Analytics, and Technology teams, and built strategic channel partnerships to increase acquisition.
Product Development Manager at Snap Franchising
December 31, 2016 - September 9, 2025
Architected a customer-centric product innovation roadmap and launched six digital solutions within 24 months, expanding non-print revenue and delivering 23% growth in personalized service offerings. Led product development end-to-end and managed omnichannel marketing campaigns across SEM, SEO, email, social, and mobile.
Marketing Manager I Product Manager at Orviss
December 31, 2013 - September 9, 2025
Led account-based marketing for an enterprise CRM/SaaS solution across AMEA, boosting NPS by 25% and deepening stakeholder engagement. Directed integrated marketing communications and customized Microsoft Dynamics CRM deployments, reducing go-live timelines by 20% and increasing client adoption.
Product Marketing Manager at Kalleh-Solico
December 31, 2010 - September 9, 2025
Launched Iran’s first probiotic beverage, achieving a 200% increase in brand awareness. Executed data-driven GTM strategies including conjoint analysis to refine pricing, positioning, and packaging; led end-to-end product development with R&D, regulatory, and sales teams.
Database Programmer at Mehr Asl
December 31, 2007 - September 9, 2025
Designed and optimized Oracle databases, developing PL/SQL scripts and automation tools to streamline data processing, enforce data integrity, and support scalable manufacturing and financial applications. Collaborated with cross-functional teams to troubleshoot performance issues and enhance SQL efficiency.

Education

Master’s degree at Sharif University of Technology
January 1, 2007 - December 31, 2009
Bachelor’s degree at Tehran Azad University
January 1, 1999 - December 31, 2003
Master’s degree at Sharif University of Technology
January 1, 2007 - December 31, 2009
Bachelor’s degree at Tehran Azad University
January 1, 1999 - December 31, 2003
Master’s degree MBA at Sharif University of Technology
January 1, 2007 - December 31, 2009
Bachelor’s degree at Tehran Azad University
January 1, 1999 - December 31, 2003
Master’s degree at Sharif University of Technology
January 1, 2007 - December 31, 2009
Bachelor’s degree at Tehran Azad University
January 1, 1999 - December 31, 2003
Master’s degree at Sharif University of Technology
January 1, 2007 - December 31, 2009
Bachelor’s degree at Tehran Azad University
January 1, 1999 - December 31, 2003
Master’s degree MBA at Sharif University of Technology
January 1, 2007 - January 1, 2009
Bachelor’s degree Computer engineering (Software) at Tehran Azad University
January 1, 1999 - January 1, 2003
Bachelor’s degree Computer Engineering (Software) at Tehran Azad University
January 1, 1999 - December 31, 2003
MBA at Sharif University of Technology
January 1, 2007 - December 31, 2009
Certificate Digital Marketing Analytics at MIT Professional Education
January 1, 2023 - December 31, 2023
Certificate Digital Transformation at London Premier Centre (LPC Training)
January 1, 2024 - December 31, 2024
MBA at Sharif University of Technology
January 1, 2007 - January 1, 2009
Bachelor's degree in Computer Engineering (Software) at Tehran Azad University
January 1, 1999 - January 1, 2003
MBA at Sharif University of Technology
January 1, 2007 - December 31, 2009
Bachelor’s degree at Tehran Azad University
January 1, 1999 - December 31, 2003

Qualifications

Digital Transformation
January 1, 2024 - December 31, 2024
Digital Marketing Analytics
January 1, 2023 - December 31, 2023
Digital Transformation
January 1, 2024 - December 31, 2024
Digital Marketing Analytics
January 1, 2023 - December 31, 2023
Digital Transformation
January 1, 2024 - December 31, 2024
Digital Marketing Analytics
January 1, 2023 - December 31, 2023
Digital Transformation
January 1, 2024 - December 31, 2024
Digital Marketing Analytics
January 1, 2023 - December 31, 2023
Digital Transformation
January 1, 2024 - December 31, 2024
Digital Marketing Analytics
January 1, 2023 - December 31, 2023
Digital Transformation
January 1, 2024 - December 31, 2024
Digital Marketing Analytics
January 1, 2023 - December 31, 2023
Digital Transformation
January 1, 2024 - December 31, 2024
Digital Marketing Analytics
January 1, 2023 - December 31, 2023
Digital Transformation
January 1, 2024 - September 9, 2025
Digital Marketing Analytics
January 1, 2023 - September 9, 2025
Digital Transformation Certificate
January 1, 2024 - September 9, 2025
Digital Marketing Analytics Certificate
January 1, 2023 - September 9, 2025

Industry Experience

Healthcare, Financial Services, Software & Internet, Consumer Goods, Manufacturing, Media & Entertainment, Professional Services, Retail

Skills

Experience Level