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I am a seasoned marketing professional with over 10 years of experience specializing in the UAE real estate market. My expertise lies in driving digital growth, optimizing CRM workflows, and executing impactful brand activations to boost project launches and enhance organic visibility. I have a strong passion for collaboration and thrive in cross-functional environments working closely with sales, design, and development teams, as well as external agencies. I enjoy leveraging data-driven digital campaigns and strategic partnerships to deliver cost efficiencies and meaningful results.…I am a seasoned marketing professional with over 10 years of experience specializing in the UAE real estate market. My expertise lies in driving digital growth, optimizing CRM workflows, and executing impactful brand activations to boost project launches and enhance organic visibility. I have a strong passion for collaboration and thrive in cross-functional environments working closely with sales, design, and development teams, as well as external agencies. I enjoy leveraging data-driven digital campaigns and strategic partnerships to deliver cost efficiencies and meaningful results.

Alexander San Juan

Digital Marketer, Marketing Strategist, SEO Expert, +2

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I am a seasoned marketing professional with over 10 years of experience specializing in the UAE real estate market. My expertise lies in driving digital growth, optimizing CRM workflows, and executing impactful brand activations to boost project launches and enhance organic visibility. I have a strong passion for collaboration and thrive in cross-functional environments working closely with sales, design, and development teams, as well as external agencies. I enjoy leveraging data-driven digital campaigns and strategic partnerships to deliver cost efficiencies and meaningful results.…I am a seasoned marketing professional with over 10 years of experience specializing in the UAE real estate market. My expertise lies in driving digital growth, optimizing CRM workflows, and executing impactful brand activations to boost project launches and enhance organic visibility. I have a strong passion for collaboration and thrive in cross-functional environments working closely with sales, design, and development teams, as well as external agencies. I enjoy leveraging data-driven digital campaigns and strategic partnerships to deliver cost efficiencies and meaningful results.

Available to hire

I am a seasoned marketing professional with over 10 years of experience specializing in the UAE real estate market. My expertise lies in driving digital growth, optimizing CRM workflows, and executing impactful brand activations to boost project launches and enhance organic visibility.

I have a strong passion for collaboration and thrive in cross-functional environments working closely with sales, design, and development teams, as well as external agencies. I enjoy leveraging data-driven digital campaigns and strategic partnerships to deliver cost efficiencies and meaningful results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Digital Marketing Specialist at Realeazy Properties LLC

February 1, 2023 - June 15, 2024

Led paid-media campaigns across Google Ads, Facebook, Instagram, and LinkedIn, reducing cost-per-acquisition by 30% through audience segmentation and dynamic creative optimization. Developed and executed SEO/SEM strategies, resulting in 40% year-over-year growth in organic search traffic. Architected end-to-end email and CRM workflows in HubSpot and Mailchimp, boosting lead-to-conversion rate by 25%. Collaborated with sales, design, and development teams to launch two off-plan residential projects, aligning digital campaigns to commercial targets. Managed relationships with external agencies for video production and SEO, ensuring on-time delivery and quality standards. Established strategic partnerships with property developers, Real Estate SAS companies, and other marketing partners. Created and designed wireframes on Figma for a real estate app that automates the entire property process.

Marketing Specialist at Luxury Estates Real Estate

May 1, 2021 - February 1, 2023

Devised integrated content marketing and paid search campaigns, increasing organic sessions by 50%. Implemented CRM segmentation and lead-scoring in Expert CRM, enhancing retention and upsell opportunities by 35%. Coordinated brand campaigns, PR outreach, and collateral development for three major commercial property launches. Secured editorial coverage in Gulf News and Khaleej Times through targeted PR initiatives.

Marketing & Digital Media Specialist at iHOMES Real Estate

August 1, 2020 - October 31, 2021

Managed PPC campaigns on Facebook, Snapchat, and YouTube, reducing CPC by 18%. Created interactive video and infographic content, increasing social engagement by 45%. Automated lead-nurturing processes, improving lead qualification speed by 30%.

Marketing Executive & Graphic Designer at Arabian Elite Real Estate

October 1, 2018 - January 31, 2020

Led WordPress/Elementor website redesign, decreasing bounce rate by 25% and improving UX. Executed multi-channel campaigns across email, social media, and print, growing subscriber base by 40%. Standardized brand assets and managed vendor relationships to maintain consistent visual identity.

Marketing Executive at Taktical Realty Group

April 1, 2011 - October 31, 2018

Owned end-to-end marketing for residential and commercial portfolios, aligning campaigns to quarterly targets. Spearheaded open-house events and VIP activations, generating high-quality developer leads. Executed SEO, content, and PPC strategies that increased online inquiries by 35% annually. Mentored and trained junior marketing coordinators, optimizing team workflows and SOPs.