Merve Yalbir
Hi, I'm Merve Yalbir, a digital marketing professional passionate about driving client success through performance strategy and full-funnel growth.
About
Hi, I’m Merve Yalbir, a digital marketing professional passionate about driving client success through performance strategy and full-funnel growth. I work closely with global brands and also small businesses at Datalyst to optimize, launch, and optimize impactful campaigns across channels like Meta, Google, and TikTok Ads. My goal is to help businesses scale while ensuring continuous improvement and strong client relationships.
With a background in sales and marketing, I enjoy leveraging data-driven approaches and collaborating with creative teams to align messaging with performance goals. I’m always eager to automate processes and explore new tools to boost efficiency and engagement. Outside work, I value adaptability and growth, shaped by diverse experiences from Turkey to Canada.
- 4 years' experience
- Joined July 2025
Industry experience
- Retail
- Telecommunications
- Consumer Goods
- Professional Services
- Other
- Media & Entertainment
Work experience· 12 roles
Delivered personalized sales consultations matching customer needs to mobile and home service offerings. Consistently exceeded monthly sales targets in a high-volume KPI-driven setting. Built lasting customer relationships to enhance brand loyalty and reduce churn. Developed strong telecom product knowledge and collaborated internally to ensure seamless onboarding and issue resolution. Applied marketing principles such as messaging alignment and conversion psychology in face-to-face environments.
Delivered personalized sales consultations aligning customer needs with mobile and home service solutions in a high-volume, KPI-driven environment. Consistently surpassed monthly sales targets, built long-term customer relationships to enhance brand loyalty and reduce churn. Gained deep knowledge of telecom technology and digital service offerings, collaborating with internal teams to ensure seamless onboarding and issue resolution. Applied marketing principles such as funnel logic and conversion psychology in face-to-face selling.
Leads cross-functional marketing campaigns across performance channels, managing full-funnel paid campaigns on Meta, Google, and TikTok Ads for e-commerce and service clients. Develops audience strategies, creative briefs, and funnel enhancements to drive growth, ROAS, and engagement. Executes A/B testing for creatives and landing pages. Collaborates with creative teams to align messaging with performance objectives. Automates marketing tasks using AI tools and leads client reporting using GA4, Looker Studio, and other dashboards.
Education
Certifications and awards· 7
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