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Hi, I'm Merve Yalbir, a digital marketing professional passionate about driving client success through performance strategy and full-funnel growth. I work closely with global brands and also small businesses at Datalyst to optimize, launch, and optimize impactful campaigns across channels like Meta, Google, and TikTok Ads. My goal is to help businesses scale while ensuring continuous improvement and strong client relationships. With a background in sales and marketing, I enjoy leveraging data-driven approaches and collaborating with creative teams to align messaging with performance goals. I’m always eager to automate processes and explore new tools to boost efficiency and engagement. Outside work, I value adaptability and growth, shaped by diverse experiences from Turkey to Canada.…Hi, I'm Merve Yalbir, a digital marketing professional passionate about driving client success through performance strategy and full-funnel growth. I work closely with global brands and also small businesses at Datalyst to optimize, launch, and optimize impactful campaigns across channels like Meta, Google, and TikTok Ads. My goal is to help businesses scale while ensuring continuous improvement and strong client relationships. With a background in sales and marketing, I enjoy leveraging data-driven approaches and collaborating with creative teams to align messaging with performance goals. I’m always eager to automate processes and explore new tools to boost efficiency and engagement. Outside work, I value adaptability and growth, shaped by diverse experiences from Turkey to Canada.

Merve Yalbir

Digital Marketer, Marketing Strategist, Performance Marketer, +2

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Hi, I'm Merve Yalbir, a digital marketing professional passionate about driving client success through performance strategy and full-funnel growth. I work closely with global brands and also small businesses at Datalyst to optimize, launch, and optimize impactful campaigns across channels like Meta, Google, and TikTok Ads. My goal is to help businesses scale while ensuring continuous improvement and strong client relationships. With a background in sales and marketing, I enjoy leveraging data-driven approaches and collaborating with creative teams to align messaging with performance goals. I’m always eager to automate processes and explore new tools to boost efficiency and engagement. Outside work, I value adaptability and growth, shaped by diverse experiences from Turkey to Canada.…Hi, I'm Merve Yalbir, a digital marketing professional passionate about driving client success through performance strategy and full-funnel growth. I work closely with global brands and also small businesses at Datalyst to optimize, launch, and optimize impactful campaigns across channels like Meta, Google, and TikTok Ads. My goal is to help businesses scale while ensuring continuous improvement and strong client relationships. With a background in sales and marketing, I enjoy leveraging data-driven approaches and collaborating with creative teams to align messaging with performance goals. I’m always eager to automate processes and explore new tools to boost efficiency and engagement. Outside work, I value adaptability and growth, shaped by diverse experiences from Turkey to Canada.

Available to hire

Hi, I’m Merve Yalbir, a digital marketing professional passionate about driving client success through performance strategy and full-funnel growth. I work closely with global brands and also small businesses at Datalyst to optimize, launch, and optimize impactful campaigns across channels like Meta, Google, and TikTok Ads. My goal is to help businesses scale while ensuring continuous improvement and strong client relationships.

With a background in sales and marketing, I enjoy leveraging data-driven approaches and collaborating with creative teams to align messaging with performance goals. I’m always eager to automate processes and explore new tools to boost efficiency and engagement. Outside work, I value adaptability and growth, shaped by diverse experiences from Turkey to Canada.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Beginner

Language

English

Fluent

Turkish

Fluent

Work Experience

Paid Social Executive - Business Partner at Datalyst Inc.

August 1, 2023 - June 7, 2024

Led cross-functional marketing efforts across performance channels, collaborating closely with teams to design full-funnel paid campaigns on Meta, Google, and TikTok Ads tailored for e-commerce and service-based clients. Spearheaded audience strategies, creative briefs, and funnel improvements resulting in increased growth, ROAS, and customer engagement. Executed data-driven A/B testing on creatives, landing pages, and budgets to boost campaign efficiency. Automated key marketing tasks using AI tools, improved lead nurture and retention, and managed client reporting using GA4, Looker Studio, and platform dashboards.

Sales Consultant at Bell

October 1, 2023 - July 31, 2024

Delivered personalized sales consultations aligning customer needs with mobile and home service solutions in a high-volume, KPI-driven environment. Consistently surpassed monthly sales targets, built long-term customer relationships to enhance brand loyalty and reduce churn. Gained deep knowledge of telecom technology and digital service offerings, collaborating with internal teams to ensure seamless onboarding and issue resolution. Applied marketing principles such as funnel logic and conversion psychology in face-to-face selling.

Digital Marketing Specialist at SEM

April 1, 2021 - April 30, 2022

Contributed to high-performing full-funnel paid media campaigns across Meta, TikTok, Twitter, and LinkedIn Ads for diverse industries including fashion, food delivery, tech, and retail. Executed always-on and time-sensitive campaigns, conducted A/B tests and lift studies to optimize creatives, messaging, and targeting. Generated campaign performance reports using time-based KPIs and supported product launches and feature rollouts with paid media initiatives and funnel adjustments.

Sales Enablement Specialist at Zomato

November 1, 2019 - January 31, 2021

Served as liaison between sales, finance, and ad ops teams to ensure campaign delivery and invoicing accuracy. Managed onboarding and client accounts for digital banner campaigns. Monitored ad performance and prepared campaign reports to support senior decision-making. Collaborated with tech and data teams to enhance tracking and reporting workflows.

Human Resources Intern at Sabanci Holding

October 1, 2018 - February 28, 2019

Assisted in performance tracking, employee training, and internal communications. Organized and documented ongoing HR projects and collaborated with teams to streamline workflows and support daily tasks.

Human Resources Intern at Rena Hr

February 1, 2018 - May 31, 2018

Supported organizing and documenting HR files, onboarding materials, and staff records. Assisted with internal HR projects related to recruitment, payroll, and employee documentation. Coordinated scheduling of hiring meetings.

Paid Social Executive - Business Partner at Datalyst Inc.

August 1, 2023 - June 10, 2024

Leads cross-functional marketing campaigns across performance channels, managing full-funnel paid campaigns on Meta, Google, and TikTok Ads for e-commerce and service clients. Develops audience strategies, creative briefs, and funnel enhancements to drive growth, ROAS, and engagement. Executes A/B testing for creatives and landing pages. Collaborates with creative teams to align messaging with performance objectives. Automates marketing tasks using AI tools and leads client reporting using GA4, Looker Studio, and other dashboards.

Sales Consultant at Bell

October 1, 2023 - July 31, 2024

Delivered personalized sales consultations matching customer needs to mobile and home service offerings. Consistently exceeded monthly sales targets in a high-volume KPI-driven setting. Built lasting customer relationships to enhance brand loyalty and reduce churn. Developed strong telecom product knowledge and collaborated internally to ensure seamless onboarding and issue resolution. Applied marketing principles such as messaging alignment and conversion psychology in face-to-face environments.

Digital Marketing Specialist at SEM

April 1, 2021 - April 30, 2022

Contributed to high-performing campaigns for leading Turkish and global brands, managing end-to-end strategies on platforms like Meta, TikTok, Twitter, and LinkedIn Ads. Executed always-on and time-sensitive campaigns, conducted A/B tests and lift studies, and generated performance reports. Supported product launches and funnel adjustments. Worked with clients across fashion, food delivery, tech, and retail sectors.

Sales Enablement Specialist at Zomato

November 1, 2019 - January 31, 2021

Served as liaison among sales, finance, and ad operations to ensure smooth campaign delivery and invoicing. Managed client onboarding and digital banner campaign accounts. Monitored ad performance and prepared reports for senior decision-making. Collaborated with tech and data teams to enhance tracking and reporting workflows.

Human Resources Intern at Sabanci Holding

October 1, 2018 - February 28, 2019

Assisted in performance tracking, employee training, and internal communications. Supported HR project organization and documentation and collaborated with HR teams to streamline workflows and administrative tasks.

Human Resources Intern at Rena Hr

February 1, 2018 - May 31, 2018

Assisted with organization and documentation of HR files, onboarding materials, and employee records. Supported recruitment, payroll, and employee documentation projects. Coordinated hiring meetings schedules.