Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Lina Karaliene, a marketing professional with over 20 years of experience in branding, marketing, and communications. I've worked with top advertising agencies and major global brands, helping to build brand strategies and execute compelling campaigns. I also founded and grew the LeMuse fashion brand from scratch to a well-known name both in Lithuania and internationally. I love creating impactful marketing strategies that blend traditional and digital channels, and I enjoy leading teams to deliver high-quality marketing outcomes. My passion lies in brand growth, influencer marketing, and digital marketing strategies, and I am always eager to embrace new challenges and opportunities.…Hi, I'm Lina Karaliene, a marketing professional with over 20 years of experience in branding, marketing, and communications. I've worked with top advertising agencies and major global brands, helping to build brand strategies and execute compelling campaigns. I also founded and grew the LeMuse fashion brand from scratch to a well-known name both in Lithuania and internationally. I love creating impactful marketing strategies that blend traditional and digital channels, and I enjoy leading teams to deliver high-quality marketing outcomes. My passion lies in brand growth, influencer marketing, and digital marketing strategies, and I am always eager to embrace new challenges and opportunities.

Lina Karaliene

Marketing Strategist, Brand Strategist, Digital Marketer, +4





Hi, I'm Lina Karaliene, a marketing professional with over 20 years of experience in branding, marketing, and communications. I've worked with top advertising agencies and major global brands, helping to build brand strategies and execute compelling campaigns. I also founded and grew the LeMuse fashion brand from scratch to a well-known name both in Lithuania and internationally. I love creating impactful marketing strategies that blend traditional and digital channels, and I enjoy leading teams to deliver high-quality marketing outcomes. My passion lies in brand growth, influencer marketing, and digital marketing strategies, and I am always eager to embrace new challenges and opportunities.…Hi, I'm Lina Karaliene, a marketing professional with over 20 years of experience in branding, marketing, and communications. I've worked with top advertising agencies and major global brands, helping to build brand strategies and execute compelling campaigns. I also founded and grew the LeMuse fashion brand from scratch to a well-known name both in Lithuania and internationally. I love creating impactful marketing strategies that blend traditional and digital channels, and I enjoy leading teams to deliver high-quality marketing outcomes. My passion lies in brand growth, influencer marketing, and digital marketing strategies, and I am always eager to embrace new challenges and opportunities.

Available to hire

Hi, I’m Lina Karaliene, a marketing professional with over 20 years of experience in branding, marketing, and communications. I’ve worked with top advertising agencies and major global brands, helping to build brand strategies and execute compelling campaigns. I also founded and grew the LeMuse fashion brand from scratch to a well-known name both in Lithuania and internationally.

I love creating impactful marketing strategies that blend traditional and digital channels, and I enjoy leading teams to deliver high-quality marketing outcomes. My passion lies in brand growth, influencer marketing, and digital marketing strategies, and I am always eager to embrace new challenges and opportunities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Advertising Illustration

Intermediate

Facebook Ads

Intermediate

Google Ads

Intermediate

Language

English

Advanced

Italian

Intermediate

Russian

Advanced

Lithuanian

Fluent

Work Experience

Head of brand marketing at JSC “LeMuse LT”

January 1, 2010 - April 30, 2024

Created and implemented LeMuse’s marketing, branding, and communication strategy across multiple media channels. Coordinated workload to ensure smooth brand communication, high-quality production of brand materials, and maximum team effectiveness. Built brand positioning across digital marketing channels and collaborated with external partners including advertising agencies and design studios. Managed teams and partners to drive customer acquisition through affiliate programs, Instagram, TikTok, influencer marketing, SEO, paid advertising, social media, and email marketing. Served as creative strategist responsible for visual communication.

Founder, CEO at JSC “Eguru”

November 1, 2008 - January 31, 2010

Founded a digital tech startup focusing on a platform that collects various 'how to' videos for inspiration and learning. Main responsibility was to build the brand and tech business from scratch.

Account director at Adell Taivas Ogilvy

January 1, 2006 - November 1, 2008

Created and developed brand strategies including brand positioning, values, personality, messaging, and brand voice. Planned and executed advertising campaigns, ensured efficient collaboration between creative, design, production teams and external partners. Led a 5-person international team. Managed major campaigns with highest consumer reach and engagement for clients such as Pildyk, Gillette, Visa, and Novartis.

Account director at Saatchi&Saatchi

June 1, 2003 - August 31, 2007

Created and developed brands and brand strategies. Planned and executed daily advertising campaigns coordinating with creative, design, production, and external partners. Built brand positioning across all channels. Led a 3-person international team. Conducted major campaigns with high consumer reach and participation for Nycomed, Procter&Gamble, Novartis, and DHL.

Head of brand marketing at JSC “LeMuse LT”

January 1, 2010 - April 30, 2024

Created and implemented LeMuse’s marketing, branding, and communication strategy across various media channels. Coordinated workload to ensure smooth brand communication, meeting deadlines, producing high quality brand materials, and maximizing team effectiveness. Built brand positioning across all digital marketing channels. Worked with external partners such as advertising agencies and media agencies to ensure effective work and timely results. Managed team and partners to ensure customer acquisition via affiliate programs, Instagram, TikTok, influencer marketing, SEO, paid advertising, social media, and email marketing. Served as creative strategist responsible for visual communication.

Founder, CEO at JSC “Eguru”

November 1, 2008 - January 31, 2010

Founded digital tech startup focused on aggregating how-to videos into one platform for inspiration and learning. Responsible for building the brand and tech business from scratch.

Account director at Adell Taivas Ogilvy

January 1, 2006 - November 30, 2008

Created and developed brands for clients including brand positioning, messaging, brand voice, and values. Developed brand strategies and planned and executed advertising campaigns daily. Ensured efficient collaboration between creative, design, production teams and external partners such as PR, radio, TV, and media. Built brand positioning across marketing channels and led a five-person international team. Ran major advertising campaigns achieving high consumer reach and engagement for clients including Pildyk, Gillette, Visa, and Novartis.

Account director at Saatchi&Saatchi

June 1, 2003 - August 31, 2007

Developed brands for clients, including brand positioning, personality, messaging, and brand voice. Planned and executed advertising campaigns daily, managing teams and external partners. Built brand positioning across all marketing channels. Led a three-person international team. Managed major campaigns achieving high consumer engagement for clients such as Nycomed, Procter&Gamble, Novartis, and DHL.