Available to hire
Hi, I’m Prasad Abhayarathne, an experienced SEO and digital marketing professional with over 15 years of experience in website optimization, content strategy, and data-driven marketing. I have a proven track record of significantly boosting organic traffic and online sales, and I love helping businesses grow their online presence through strategic SEO and innovative marketing techniques.
I’m passionate about leveraging analytics, AI, and automation tools to create impactful marketing campaigns. Besides managing cross-functional teams, I also enjoy training others in best practices for digital marketing to help them achieve their goals effectively.
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Co-Founder, Managing Director & CTO at Cloud Content Marketing Private Limited
February 1, 2020 - June 7, 2024Increased organic traffic across client websites by 300% within 18 months. Improved lead generation by 120% through strategic SEO and CRO improvements. Implemented keyword strategies that led to 15+ page-one Google rankings. Conducted over 50+ technical SEO audits using SEMrush. Managed SEO and content teams across 50+ website projects. Integrated AI and automation tools, improving campaign ROI by 30%. Reduced bounce rates by 35% through UX-focused website redesigns. Trained 70+ team members in data-driven digital marketing practices.
Founder, Director & CEO at Vets99.com - Sri Lanka
January 1, 2025 - June 7, 2024Designed and launched Sri Lanka’s first digital veterinary services platform. Increased monthly site visits from 0 to 2,000+ in 6 months using SEO and content marketing. Built e-commerce modules, contributing to a 45% increase in product sales. Integrated Google Analytics 4 and Search Console for user tracking and behaviour insights. Developed SEO blog content that generated 60% of the platform’s organic traffic. Implemented technical SEO fixes that increased page speed scores by 50%.
Manager at Hotel Seabed, Sri Lanka
August 1, 2017 - May 31, 2018Improved online booking traffic by 65% through SEO optimisation of booking platforms. Increased occupancy rate by 25% with enhanced online visibility. Managed digital guest review strategy resulting in a 4.8/5 average rating on TripAdvisor.
Project Manager at Vets For Future, Sri Lanka
May 1, 2008 - July 31, 2017Managed 15+ animal welfare and veterinary awareness projects nationwide. Organised over 100 workshops and training sessions on animal care. Collaborated with government, NGOs, and media to expand digital campaign reach. Increased rural engagement by 80% via targeted awareness programs.
Co-Founder, Managing Director & CTO at Cloud Content Marketing Private Limited
February 1, 2020 - June 6, 2024Increased organic traffic across client websites by 300% within 18 months. Improved lead generation by 120% through strategic SEO and CRO improvements. Implemented keyword strategies that led to 15+ page-one Google rankings. Conducted over 50+ technical SEO audits using SEMrush. Managed SEO and content teams across 50+ website projects. Integrated AI and automation tools, improving campaign ROI by 30%. Reduced bounce rates by 35% through UX-focused website redesigns. Trained 70+ team members in data-driven digital marketing practices.
Founder, Director & CEO at Vets99.com - Sri Lanka
January 1, 2025 - June 6, 2024Designed and launched Sri Lanka’s first digital veterinary services platform. Increased monthly site visits from 0 to 2,000+ in 6 months using SEO and content marketing. Built e-commerce modules, contributing to a 45% increase in product sales. Integrated Google Analytics 4 and Search Console for user tracking and behaviour insights. Developed SEO blog content that generated 60% of the platform’s organic traffic. Implemented technical SEO fixes that increased page speed scores by 50%.
Manager at Hotel Seabed, Sri Lanka
August 1, 2017 - May 31, 2018Improved online booking traffic by 65% through SEO optimisation of booking platforms. Increased occupancy rate by 25% with enhanced online visibility. Managed digital guest review strategy resulting in a 4.8/5 average rating on TripAdvisor.
Project Manager at Vets For Future, Sri Lanka
May 1, 2008 - July 31, 2017Managed 15+ animal welfare and veterinary awareness projects nationwide. Organised over 100 workshops and training sessions on animal care. Collaborated with government, NGOs, and media to expand digital campaign reach. Increased rural engagement by 80% via targeted awareness programs.
Education
Certificate at Open University of Sri Lanka
January 1, 2009 - December 31, 2011Certificate at Open University of Sri Lanka
January 1, 2009 - December 31, 2011Qualifications
Google Adsense Success Strategies
April 1, 2025 - April 30, 2025Google Analytics for Beginners
March 1, 2024 - March 31, 2024EF SET English Certificate
September 1, 2023 - September 30, 2023English Enrichment Course
November 1, 2023 - November 30, 2023Navigation On-Page and Technical SEO: Semrush Deep Dive
September 1, 2023 - September 30, 2023Competitive Analysis and Keyword Research Course
May 1, 2023 - May 31, 2023Entrepreneurship Training Programme
January 1, 2024 - January 31, 2024Google Adsense Success Strategies
April 1, 2025 - April 30, 2025Google Analytics for Beginners
March 1, 2024 - March 31, 2024EF SET English Certificate
September 1, 2023 - September 30, 2023English Enrichment Course
November 1, 2023 - November 30, 2023Navigation On-Page and Technical SEO: Semrush Deep Dive
September 1, 2023 - September 30, 2023Competitive Analysis and Keyword Research Course
May 1, 2023 - May 31, 2023Entrepreneurship Training Programme
January 1, 2024 - January 31, 2024Industry Experience
Software & Internet, Healthcare, Travel & Hospitality, Non-Profit Organization, Professional Services
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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