Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Patrick Aloisio, a success-driven marketing leader passionate about driving digital growth, brand strategy, and performance marketing. I specialize in full-funnel marketing, paid media, SEO, and automation to maximize ROI. I enjoy collaborating cross-functionally to create strategies that boost revenue and customer acquisition while reducing costs. With extensive experience leading marketing teams and initiatives across industries such as financial services, B2B, and e-commerce, I thrive on creating impactful campaigns that truly make a difference. Whether it’s optimizing website UX/UI, managing budgets, or spearheading go-to-market strategies, I’m dedicated to delivering measurable results.…Hi, I’m Patrick Aloisio, a success-driven marketing leader passionate about driving digital growth, brand strategy, and performance marketing. I specialize in full-funnel marketing, paid media, SEO, and automation to maximize ROI. I enjoy collaborating cross-functionally to create strategies that boost revenue and customer acquisition while reducing costs. With extensive experience leading marketing teams and initiatives across industries such as financial services, B2B, and e-commerce, I thrive on creating impactful campaigns that truly make a difference. Whether it’s optimizing website UX/UI, managing budgets, or spearheading go-to-market strategies, I’m dedicated to delivering measurable results.

Patrick Aloisio

Marketing Strategist, Brand Strategist, Marketing Automation Specialist, +3





Hi, I’m Patrick Aloisio, a success-driven marketing leader passionate about driving digital growth, brand strategy, and performance marketing. I specialize in full-funnel marketing, paid media, SEO, and automation to maximize ROI. I enjoy collaborating cross-functionally to create strategies that boost revenue and customer acquisition while reducing costs. With extensive experience leading marketing teams and initiatives across industries such as financial services, B2B, and e-commerce, I thrive on creating impactful campaigns that truly make a difference. Whether it’s optimizing website UX/UI, managing budgets, or spearheading go-to-market strategies, I’m dedicated to delivering measurable results.…Hi, I’m Patrick Aloisio, a success-driven marketing leader passionate about driving digital growth, brand strategy, and performance marketing. I specialize in full-funnel marketing, paid media, SEO, and automation to maximize ROI. I enjoy collaborating cross-functionally to create strategies that boost revenue and customer acquisition while reducing costs. With extensive experience leading marketing teams and initiatives across industries such as financial services, B2B, and e-commerce, I thrive on creating impactful campaigns that truly make a difference. Whether it’s optimizing website UX/UI, managing budgets, or spearheading go-to-market strategies, I’m dedicated to delivering measurable results.

Available to hire

Hi, I’m Patrick Aloisio, a success-driven marketing leader passionate about driving digital growth, brand strategy, and performance marketing. I specialize in full-funnel marketing, paid media, SEO, and automation to maximize ROI. I enjoy collaborating cross-functionally to create strategies that boost revenue and customer acquisition while reducing costs.

With extensive experience leading marketing teams and initiatives across industries such as financial services, B2B, and e-commerce, I thrive on creating impactful campaigns that truly make a difference. Whether it’s optimizing website UX/UI, managing budgets, or spearheading go-to-market strategies, I’m dedicated to delivering measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Head of Marketing at Winning Digital Design

January 1, 2024 - June 11, 2024

Develops and executes data-driven digital advertising campaigns, improving ROAS and conversion rates across Google Ads, Meta, and LinkedIn. Leads social media strategy to increase engagement, audience growth, and brand awareness through targeted content creation and influencer partnerships. Implements marketing automation workflows to enhance customer segmentation, lead nurturing, and retention. Collaborates across product, sales, and creative teams to align marketing initiatives with business goals. Oversees website redesign projects for enhanced UX/UI. Manages budgets with a focus on performance-driven campaign optimization. Key clients include Financial Services, B2B, E-Commerce, DTC, CPG, and SMBs. Achievements include designing a U.S. GTM strategy reducing CPL by 21%, leading email campaigns that increased lead generation by 50% and drove $1M in new revenue, and optimizing SEO strategies boosting organic traffic by 37%.

Head of Marketing at Moby Capital

January 1, 2023 - December 31, 2023

Built and led marketing as the first hire at a $12M/year small business lender, driving brand growth. Developed and executed a full-funnel marketing strategy including SEO, Google PPC, organic & paid social, and email marketing, generating over 50% of new business. Scaled and led a team of approximately 10 members, fostering a growth-oriented culture. Increased overall revenue by 25%, boosted customer lifetime value by 45%, and reduced customer acquisition costs by 33%.

Head of Marketing at Focus Management Group

January 1, 2019 - January 1, 2023

Established and led the marketing department for a $15M/year U.S. management consulting firm, shaping branding strategy and managing a team of five. Developed and executed multi-channel campaigns driving lead generation and client engagement. Revamped website and marketing materials resulting in a 14% increase in conversion rates. Managed weekly email campaigns to over 3,000 subscribers, forged partnerships with industry publications on webinars and projects, and grew LinkedIn following to over 1,000.

Digital Marketing Strategist at The Bradford Exchange

January 1, 2017 - January 1, 2019

Managed a $5M/month paid search budget across Google, Bing, and Yahoo. Created impactful ad copy for over 100 SKUs across three brands, boosting click-through rate (CTR) by 11%. Analyzed market trends to refine strategy, increasing profitability by $3M in the peak month.

Product Marketing Manager at Ascension Brands

January 1, 2015 - January 1, 2017

Led go-to-market strategy driving over $750K in sales across e-commerce, retail, and affiliate channels. Directed product development from prototype to full-scale production, collaborating with design and manufacturing teams. Implemented digital marketing strategies increasing customer engagement and grew social media presence to over 8,000 followers.

Head of Marketing at Winning Digital Design

January 1, 2024 - June 1, 2024

Develops and executes data-driven digital advertising campaigns, improving ROAS and conversion rates across platforms including Google Ads, Meta, and LinkedIn. Leads social media strategy to increase engagement and brand awareness, implements marketing automation workflows for enhanced segmentation and retention, collaborates cross-functionally to align marketing with business goals, oversees website redesigns to enhance UX/UI, manages budgets to maximize campaign performance. Key clients include Financial Services, B2B, E-Commerce, DTC, CPG, and service-based SMBs. Key accomplishments include designing and implementing a U.S. go-to-market strategy for a multi-million-dollar CPG brand reducing cost-per-lead by 21%, leading email campaigns generating $1M in new revenue, and optimizing SEO to increase organic traffic by 37%.

Head of Marketing at Moby Capital

January 1, 2023 - January 1, 2024

Built and led marketing as the first hire at a $12M/year small business lender, developing and executing a full-funnel marketing strategy including SEO, Google PPC, social media, and email marketing that generated over 50% of new business. Scaled and managed a team of about 10, fostering a growth-oriented culture, increased revenue by 25%, boosted customer lifetime value by 45%, and reduced customer acquisition costs by 33%.

Head of Marketing at Focus Management Group

January 1, 2019 - January 1, 2023

Established and led the marketing department for a $15M/year U.S. management consulting firm, directing branding strategy and managing a team of five. Developed and executed multi-channel campaigns to drive lead generation and client engagement. Revamped website and marketing materials, resulting in a 14% rise in conversion rates. Managed weekly email campaigns, partnerships on webinars, and grew LinkedIn audience to over 1,000 followers.

Digital Marketing Strategist at The Bradford Exchange

January 1, 2017 - January 1, 2019

Oversaw a $5M/month paid search budget across Google, Bing, and Yahoo. Created high-impact ad copy for over 100 SKUs across three brands leading to an 11% increase in click-through rates. Analyzed market trends to refine strategies, increasing profitability by $3M in peak month.

Product Marketing Manager at Ascension Brands

January 1, 2015 - January 1, 2017

Led go-to-market strategy resulting in more than $750K in sales across e-commerce, retail, and affiliate channels. Oversaw product development from prototype to full-scale production working with design and manufacturing teams. Implemented digital marketing strategies that increased customer engagement and social media following to over 8,000.