Hi! I'm Nathan Timothy Macahig, a seasoned marketing and corporate communications specialist with over a decade of experience. I specialize in crafting tailored marketing strategies, executing digital campaigns, managing brand development, and fostering team growth. I love using data-driven insights to optimize marketing performance and help businesses grow. Throughout my career, I've handled everything from market research and social media management to corporate communications and event planning. I'm passionate about leveraging the latest technologies and marketing trends to deliver measurable results and build strong connections between brands and their audiences.…

Nathan Timothy "Ethan" Macahig

Hi! I'm Nathan Timothy Macahig, a seasoned marketing and corporate communications specialist with over a decade of experience. I specialize in crafting tailored marketing strategies, executing digital campaigns, managing brand development, and fostering team growth. I love using data-driven insights to optimize marketing performance and help businesses grow. Throughout my career, I've handled everything from market research and social media management to corporate communications and event planning. I'm passionate about leveraging the latest technologies and marketing trends to deliver measurable results and build strong connections between brands and their audiences.…

Available to hire

Hi! I’m Nathan Timothy Macahig, a seasoned marketing and corporate communications specialist with over a decade of experience. I specialize in crafting tailored marketing strategies, executing digital campaigns, managing brand development, and fostering team growth. I love using data-driven insights to optimize marketing performance and help businesses grow.

Throughout my career, I’ve handled everything from market research and social media management to corporate communications and event planning. I’m passionate about leveraging the latest technologies and marketing trends to deliver measurable results and build strong connections between brands and their audiences.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Senior Manager, Brand & Content Marketing at Digital Marketing Agency
June 1, 2024 - June 28, 2024
Design tailored digital/online and offline marketing strategies for a diverse portfolio of clients in FinTech, Wholesale & Distribution, Construction Materials, Real Estate, and Software-AI industries. Collaborate closely with clients and agency management to align marketing strategies with their business goals, provided expert guidance on optimizing digital campaigns, and ensured high levels of client satisfaction. Conduct regular research on industry trends, competitor strategies, and customer preferences to keep clients’ campaigns innovative and relevant. Establish KPIs and performance metrics across campaigns, using data to adjust strategies and report on ROI, engagement, and conversion rates. Coordinate with content creators, copywriters, designers, email and automation specialists, and web developers to ensure cohesive campaign execution across all digital channels, including SEO, Blogs, social media, email, and PPC.
Integrated Marketing Communications Manager at Axxess Technologies
July 1, 2023 - June 30, 2024
Develop and execute strategic marketing campaigns that highlight software solutions, engage target audiences, and support company growth objectives. Manage and grow social media presence by crafting and scheduling impactful content, driving engagement, and analyzing performance metrics. Produce persuasive content for newsletters, press releases, blogs, and marketing collateral consistent with brand voice. Collaborate with external agencies and partners to enhance marketing efforts. Lead branding and advertising strategies to elevate market position. Strategize crisis communication protocols assuming spokesperson role during crises.
Digital Marketing / Project Campaign Manager at Fashion Interiors Furniture
October 1, 2015 - February 28, 2019
Develop and implement AI-driven marketing strategies to optimize campaigns, generate quality leads, and increase revenue. Manage digital projects from concept to completion ensuring communication and collaboration with cross-functional teams. Implement and optimize online advertising campaigns across platforms, tracking performance metrics and adjusting strategies to maximize ROI. Utilize data analysis and machine learning to understand customer behavior and make informed decisions. Successfully launched e-commerce initiatives enhancing customer experience. Monitor and manage online reputation addressing customer feedback promptly. Develop targeted email marketing campaigns to increase engagement and loyalty.
Digital Marketing / Project Campaign Manager at Fashion Interiors Furniture
July 1, 2021 - June 30, 2023
Develop and implement AI-driven marketing strategies to optimize campaigns, generate quality leads, and increase revenue. Manage digital projects from concept to completion ensuring communication and collaboration with cross-functional teams. Implement and optimize online advertising campaigns across platforms, tracking performance metrics and adjusting strategies to maximize ROI. Utilize data analysis and machine learning to understand customer behavior and make informed decisions. Successfully launched e-commerce initiatives enhancing customer experience. Monitor and manage online reputation addressing customer feedback promptly. Develop targeted email marketing campaigns to increase engagement and loyalty.
General Operations and Marketing Manager at Global Education Partnerships
February 1, 2019 - June 30, 2021
Develop and execute innovative marketing campaigns to showcase brands, enhance customer engagement, and drive sales across retail, wholesale, and distribution channels. Strategically manage social media platforms to foster customer interactions and increase brand visibility globally. Oversee creation and management of high-quality content ensuring brand identity alignment. Lead and coordinate multiple marketing projects ensuring timely delivery and alignment with business goals while managing resources and budgets. Conduct market research to understand trends and consumer preferences to optimize marketing performance. Collaborate with key influencers to extend client reach and credibility.
Corporate Marketing (Trade Marketing and Market Research) at CitiHardware - DecoArts Inc.
September 1, 2014 - September 30, 2015
Develop and implement marketing strategies to drive business growth in trade marketing and market research sectors. Plan and execute market research projects including data collection, analysis, and reporting. Collaborate with cross-functional teams to create and implement trade marketing campaigns and promotions. Monitor market trends, competitive landscape, and consumer insights to identify opportunities and provide strategic recommendations. Oversee marketing material development ensuring brand consistency and impactful messaging across channels.

Education

Masters in Administration, Minor in Marketing at Ateneo de Davao University
January 1, 2014 - December 31, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Wholesale & Distribution, Retail, Financial Services, Real Estate & Construction, Professional Services, Education, Manufacturing

Skills

Experience Level