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Hi, I'm Ruth Mbuyi, a passionate marketing student and digital content creator based in Johannesburg. I specialize in collaborating with local and international brands to create engaging beauty, fashion, and lifestyle content that connects with consumers on platforms like Instagram, TikTok, and YouTube. I love using storytelling and digital strategies to help brands increase their reach and impact. Currently, I'm completing my BCom in Marketing Management at the University of Pretoria, and I’m gaining hands-on experience through freelance projects and internships. I’m enthusiastic about blending my academic knowledge with real-world skills to grow in the marketing and content creation space while staying up to date with the latest trends and tools.…Hi, I'm Ruth Mbuyi, a passionate marketing student and digital content creator based in Johannesburg. I specialize in collaborating with local and international brands to create engaging beauty, fashion, and lifestyle content that connects with consumers on platforms like Instagram, TikTok, and YouTube. I love using storytelling and digital strategies to help brands increase their reach and impact. Currently, I'm completing my BCom in Marketing Management at the University of Pretoria, and I’m gaining hands-on experience through freelance projects and internships. I’m enthusiastic about blending my academic knowledge with real-world skills to grow in the marketing and content creation space while staying up to date with the latest trends and tools.

Ruth Mbuyi

Content Creator, Marketing Strategist, Brand Strategist, +2

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Hi, I'm Ruth Mbuyi, a passionate marketing student and digital content creator based in Johannesburg. I specialize in collaborating with local and international brands to create engaging beauty, fashion, and lifestyle content that connects with consumers on platforms like Instagram, TikTok, and YouTube. I love using storytelling and digital strategies to help brands increase their reach and impact. Currently, I'm completing my BCom in Marketing Management at the University of Pretoria, and I’m gaining hands-on experience through freelance projects and internships. I’m enthusiastic about blending my academic knowledge with real-world skills to grow in the marketing and content creation space while staying up to date with the latest trends and tools.…Hi, I'm Ruth Mbuyi, a passionate marketing student and digital content creator based in Johannesburg. I specialize in collaborating with local and international brands to create engaging beauty, fashion, and lifestyle content that connects with consumers on platforms like Instagram, TikTok, and YouTube. I love using storytelling and digital strategies to help brands increase their reach and impact. Currently, I'm completing my BCom in Marketing Management at the University of Pretoria, and I’m gaining hands-on experience through freelance projects and internships. I’m enthusiastic about blending my academic knowledge with real-world skills to grow in the marketing and content creation space while staying up to date with the latest trends and tools.

Available to hire

Hi, I’m Ruth Mbuyi, a passionate marketing student and digital content creator based in Johannesburg. I specialize in collaborating with local and international brands to create engaging beauty, fashion, and lifestyle content that connects with consumers on platforms like Instagram, TikTok, and YouTube. I love using storytelling and digital strategies to help brands increase their reach and impact.

Currently, I’m completing my BCom in Marketing Management at the University of Pretoria, and I’m gaining hands-on experience through freelance projects and internships. I’m enthusiastic about blending my academic knowledge with real-world skills to grow in the marketing and content creation space while staying up to date with the latest trends and tools.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Brand Content Collaborator at Freelance

January 1, 2023 - June 6, 2024

Created digital content for brands such as Bioplus, John Frieda, Women'secret, Zoie Health, and Maybelline. Delivered reels, shorts, TikToks, and still visuals for product drops, fragrance campaigns, and haircare launches. Engaged audiences through storytelling, reviews, and relatable lifestyle content. Managed deliverables, tracked performance, and maintained creative direction for each collaboration.

Marketing Intern at Bioplus Energy

July 1, 2024 - November 30, 2024

Developed and executed an integrated brand communication plan focused on students and young professionals. Designed digital strategies across Instagram and TikTok to drive engagement. Contributed to in-store activations and experiential campaigns across malls. Conducted competitor research and presented marketing insights to the team.