Available to hire
I believe that everyone has a story and it is the curious desire to uncover these stories that has been the driving force of my career. From earning my Master’s Degree in Journalism to leading teams and projects in lifestyle journalism, I have grown into a leader capable of delivering high-profile content with a focus on beauty, fashion, entertainment, culture, luxury, celebrity, and food and travel.
In recent years, I transitioned into freelance consulting, using my storytelling skills to help brands across various industries, including food, travel, personal care, and art, craft their narratives. I am also passionate about mentoring and building confidence in young professionals, and I aim to leverage my skills in creative thinking, storytelling, and leadership to work with food and food systems businesses focused on sustainability and preserving food culture.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Content and Social Media Consultant at Various Clients (The Gujral Foundation, Lenskart, Ethico – The Conscious Store, Panjim Inn, Kuva Botanicals, Lola by Suman B, The Goodness Project, Larder + Folk, Travel and Tourism Association of Goa)
January 1, 2022 - June 23, 2024Leading social media strategy and management for renowned clients such as The Gujral Foundation and Lenskart, resulting in significant organic growth and engagement improvements. Streamlined content production and built comprehensive strategies across multiple platforms, fostering follower growth and enhanced brand messaging clarity. Delivered content building for diverse small brands across various sectors, boosting their online presence and engagement.
Features Director at MissMalini Entertainment
January 1, 2019 - December 31, 2022Managed a team of 10 writers and content creators, leading development of long-form feature articles across fashion, beauty, and lifestyle. Directed social media strategy and video content production across multiple channels with substantial follower growth. Coordinated cross-functional teams to execute influencer, branded content campaigns, and fashion week events, securing major brand partnerships.
Lifestyle Editor at MissMalini Entertainment
January 1, 2018 - December 31, 2019Launched the Lifestyle section of the website, boosting unique visitors by 20% and securing 15 brand partnerships in the first quarter. Developed content strategy and managed a team focused on food, music, travel, art, and pop culture, enhancing audience engagement and editorial efficiency. Led creative process integration across departments and executed successful branded campaigns.
Features Editor at Hauterfly & Askmen India
January 1, 2017 - December 31, 2017Coordinated live social media event coverage generating significant audience interaction. Produced targeted articles and multimedia content enhancing brand visibility and social media engagement during event promotions.
Blogger at MissMalini Entertainment
January 1, 2016 - December 31, 2016Authored frequent articles for the fashion vertical, managed social media for events and editorial projects, and created video and podcast content regularly.
Freelance Writer at Various
January 1, 2015 - December 31, 2015Refined website content and developed comprehensive content showcasing local attractions for Travel and Tourism Association of Goa, contributing to significant tourism inquiries.
Feature Writer and Copy Editor at Wedding Times Magazine
January 1, 2013 - December 31, 2014Led ideation and writing for wedding-related content, coordinated articles, assisted in cover shoots, copy editing, and played key roles in brand building and release coordination across cities.
Correspondent at Time ‘n Style, Luxpresso and Time ‘n Style Beauty
January 1, 2011 - December 31, 2012Authored articles across lifestyle beats including food, travel, beauty, fitness, fashion, luxury, and culture. Managed editorial shoots, freelancers, and events.
Trainee Journalist at iDiva, Women’s Lifestyle Supplement, The Times of India
January 1, 2010 - December 31, 2011Authored articles spanning women’s lifestyle topics and handled a variety of editorial tasks.
Content and Social Media Consultant at Freelance (Clients: The Gujral Foundation, Lenskart, Ethico – The Conscious Store, Panjim Inn, Kuva Botanicals, Lola by Suman B, The Goodness Project, Larder + Folk, Travel and Tourism Association of Goa)
January 1, 2022 - June 15, 2024Leading social media strategy and management for major clients including The Gujral Foundation and Lenskart, driving significant growth in organic reach and follower engagement. Streamlined social media strategies for multiple brands, producing and editing over 100 digital assets to enhance brand messaging and customer engagement across sectors.
Features Director at MissMalini Entertainment
January 1, 2019 - January 1, 2022Managed a team of 10 writers across fashion, beauty, lifestyle, and community verticals. Developed the Features section with well-researched long-form articles. Led ideation and social media strategies, producing video series and managing multiple social media channels totaling over 1.4M followers. Coordinated cross-functional teams for brand marketing, sales, partnerships, influencer campaigns, and major events.
Lifestyle Editor at MissMalini Entertainment
January 1, 2018 - January 1, 2019Launched the Lifestyle section, driving a 20% increase in unique monthly visitors and securing new brand partnerships. Developed content strategies and grew social media platforms organically. Built and managed a dedicated content team, boosting audience engagement and streamlining editorial processes to improve production efficiency and reduce turnaround times.
Features Editor at Hauterfly & AskMen India
January 1, 2017 - December 31, 2017Coordinated live social media event coverage enhancing brand engagement with over 1,000 interactions. Published articles and multimedia content increasing brand visibility and social media engagement significantly during event promotions.
Blogger at MissMalini Entertainment
January 1, 2016 - December 31, 2016Produced regular articles for the fashion vertical while managing social media content for events and editorial projects, including video and podcast material.
Freelance Writer at Independent
January 1, 2015 - December 31, 2015Refined content and created comprehensive material for the Goa Boat Party website and the Travel and Tourism Association of Goa, leading to significant inquiries and traffic during peak travel seasons.
Feature Writer and Copy Editor at Wedding Times Magazine
January 1, 2013 - December 31, 2014Led ideation and features, brand building, editorial content shaping, cover shoots, interviews, research, copy editing, and coordination with design teams for layout and monthly issue closures. Managed magazine releases in multiple cities.
Correspondent at Time ‘N Style, Luxpresso and Time ‘N Style Beauty
January 1, 2011 - December 31, 2012Authored articles on diverse lifestyle topics including food, travel, beauty, fitness, fashion, luxury, and art. Managed editorial shoots, freelancer coordination, and event management.
Trainee Journalist at iDiva, Women’s Lifestyle Supplement, The Times of India
January 1, 2010 - December 31, 2011Authored articles covering women’s lifestyle beats including food, travel, beauty, fashion, fitness, entrepreneurship, and women’s issues.
Education
Master's Degree at Symbiosis Institute of Media and Communication, Pune
January 1, 2008 - December 31, 2010Bachelor of Arts at St. Xavier’s College, Mumbai
January 1, 2005 - December 31, 2008Master’s Degree at Symbiosis Institute of Media and Communication, Pune
January 1, 2008 - December 31, 2010Bachelor of Arts at St. Xavier’s College, Mumbai
January 1, 2005 - December 31, 2008Qualifications
Industry Experience
Media & Entertainment, Travel & Hospitality, Consumer Goods, Non-Profit Organization, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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