Available to hire
I am Edith Minor, a passionate marketing professional specializing in digital and growth marketing strategies for premium lifestyle brands. With extensive experience leading marketing initiatives across Latin America and Europe, I leverage data-driven approaches to enhance brand positioning, optimize customer journeys, and drive measurable growth through digital platforms. My work spans consulting, inbound and paid media marketing, SEO, and partnership development with global digital giants like Meta, TikTok, and Google.
Currently based in Madrid, Spain, I combine strategic vision with hands-on execution, managing cross-functional teams and multi-million dollar budgets. I thrive on creating innovative marketing roadmaps and leveraging cutting-edge tools to maximize brand visibility and user engagement, consistently delivering strong ROI and driving business impact across diverse sectors from retail to digital projects.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Beginner
Language
English
Advanced
Spanish; Castilian
Fluent
Italian
Beginner
Work Experience
Head of Digital Marketing at SocialPro
December 1, 2017 - August 31, 2024Designed and executed marketing strategies across Latin America, overseeing Brand Management, Digital Marketing, Growth, E-commerce, SEO, and Content Development for clients such as New Era Cap, GoDaddy, and Mercado Libre in 15 countries. Developed customer journey roadmaps using A/B testing and user research to optimize conversions. Led strategic partnerships with platforms like Meta, TikTok, Pinterest, and Google, creating brand loyalty programs. Managed annual marketing budgets of $3 million USD and collaborated with analytics teams to refine product strategies. Utilized project management tools and Agile methodologies to improve operational efficiency. Key achievements include launching 15+ digital projects in Latin America, significantly boosting subscriber bases, user engagement, and revenue for clients.
Sr. Marketing Manager at Liion
May 1, 2016 - December 31, 2017Led marketing initiatives for clients including Televisa, AXA Insurance, and others, managing a team of 5. Oversaw website and mobile app development to enhance digital presence. Conducted market research to inform campaigns and developed inbound marketing strategies including content creation, email campaigns, SEO, and CRM workflows. Managed marketing budgets of $300,000 USD and streamlined project management using Asana and Trello. Successfully launched more than 10 digital and inbound marketing projects and two internal applications to engage audiences and support internal communications.
Marketing Manager at Wakkamole (merged MACH9)
September 1, 2015 - May 31, 2016Led brand and trade marketing strategies for major brands such as BMW, Mini Cooper, and Chuck E. Cheese’s. Managed a team of 4, conducted market research, and presented analytical insights to senior executives. Developed branding strategies to improve brand positioning and consumer engagement across digital and traditional platforms.
Regional PR & Advertising Manager at Liverpool
September 1, 2013 - September 30, 2015Managed full lifecycle communication strategies including Public Relations, Events, Press Relations, Radio, Television, Print, and OOH with an annual budget of $300,000 USD. Fostered relationships with key media outlets and planned key PR initiatives and events such as fashion runways and product launches. Collaborated on major fashion events with high-profile models and coordinated promotions with major brands.
Marketing Coordinator at URBI
September 1, 2012 - September 30, 2013Planned and executed BTL and ATL activations, and events related to new product launches and branding. Conducted market research to assess new project feasibility and led the implementation of a customer rewards program benefiting thousands of households.
Marketing & PR Coordinator at Grupo Modelo (AB InBev)
June 1, 2011 - September 30, 2012Coordinated marketing and PR efforts in the beverages manufacturing sector.
Independent Consultant – Premium Brands at Self-employed
January 1, 2024 - PresentAdvise premium lifestyle brands by leading marketing strategy initiatives focused on brand positioning, KPI definition and tracking, lead generation, A/B testing, digital marketing, and growth. Collaborate with multidisciplinary teams on paid media, brand storytelling, customer journey optimization, and go-to-market strategies using a data-driven approach.
Head of Marketing – Digital Projects at Cliento
August 1, 2024 - August 5, 2025Served as strategic consultant advising clients on content and marketing strategies to elevate visibility and drive growth across digital platforms. Led marketing strategies across Latin America overseeing brand management, growth marketing, inbound marketing, paid media, SEO, and content development for global brands and startups. Managed partnerships with Meta, TikTok, and Google to create brand loyalty programs and customer satisfaction strategies. Developed customer journey roadmap with A/B testing and user research to improve conversion rates. Executed digital strategies integrating SEO, video, email marketing, paid ads, social media, CRM, inbound marketing, and website optimization. Managed $3 million annual budget and optimized project workflows using Agile and Scrum. Collaborated with analytics and UX/UI teams to enhance user acquisition and engagement.
Sr. Marketing Manager at Liion
December 1, 2017 - August 5, 2025Led marketing initiatives including digital marketing, inbound marketing, social media and content strategy for clients such as AXA Insurance and Televisa. Managed a team of 5. Oversaw website and mobile app development to enhance digital presence. Conducted market research to identify consumer profiles and developed inbound strategies with content, SEO, email campaigns, and CRM workflows. Created comprehensive marketing plans with budgets of $300,000 USD. Analyzed campaign effectiveness and provided data-driven recommendations.
Marketing Manager at Wakkamole (merged MACH9)
May 1, 2016 - August 5, 2025Led brand and trade marketing strategies for clients including BMW, Mini Cooper, and Chuck E. Cheese’s. Managed a team of 4 to ensure strategy execution. Conducted data analysis and developed business models to gain consumer insights, enabling targeted marketing strategies. Presented analytical findings to senior executives. Developed branding strategies to enhance brand positioning and consumer engagement across digital and traditional platforms.
Regional PR & Advertising Manager at Liverpool
September 1, 2015 - August 5, 2025Oversaw communication strategies across PR, events, media relations including radio, TV, print, and OOH with an annual budget of $300,000 USD. Cultivated relationships with key regional media to boost brand visibility. Planned and coordinated PR initiatives including fashion runways, product launches, and promotional activations. Led major campaigns with top models and executed events in collaboration with brands such as Disney and Chanel.
Marketing Coordinator at URBI
September 1, 2013 - August 5, 2025Planned and strategized BTL and ATL activations and events related to product launches. Monitored marketing campaign performance and adjusted strategies. Conducted market research to assess new project feasibility and customer satisfaction. Implemented the URBI Customer Rewards Program benefiting 7,500 households and supervised model homes’ ambiance and maintenance in gated communities.
Marketing & PR Coordinator at Grupo Modelo (AB InBev)
September 1, 2012 - August 5, 2025Built relationships with media and hospitality influencers across Mexico and North America positioning brand Cucapá as market leader. Directed product launches with strategic media partnerships and high-impact events. Managed brand presence events in hospitality including tastings and collaborations with bars and restaurants.
Independent Consultant – Premium Brands at Independent Consultant
August 1, 2024 - PresentAdvised premium lifestyle brands on marketing strategy including brand positioning, KPI definition, lead generation, A/B testing, digital marketing, and growth. Collaborated with multidisciplinary teams on consulting projects such as paid media, brand storytelling, customer journey optimization, and go-to-market strategies applying data-driven approaches.
Head of Marketing – Digital Projects at Cliento
August 1, 2024 - August 7, 2025Served as strategic consultant to clients advising on content and marketing strategies that elevated visibility and growth across digital platforms. Led marketing strategy design/execution across Latin America including brand management, growth marketing, inbound marketing, paid media, SEO, and content development for global brands and startups. Managed strategic partnerships with Meta, TikTok, and Google to create brand loyalty programs. Developed customer journey roadmaps, ran A/B tests, conducted user research to optimize conversion and channels. Managed $3M USD annual marketing budget, project operations, and implemented Agile and Scrum methodologies to improve delivery and efficiency. Collaborated with analytics and UX/UI teams to identify growth opportunities and improve user experience.
Senior Marketing Manager at Liion
December 1, 2017 - August 7, 2025Led digital marketing, inbound marketing, social media, and content strategy for clients like AXA Insurance, Televisa, Clear Channel, and The Diva Cup. Managed a team of 5. Oversaw website and mobile app development to improve digital presence and user experience. Conducted market research to develop targeted campaigns. Developed and executed inbound marketing including content creation, email campaigns, SEO, and CRM workflows. Created marketing plans and managed budgets up to $300,000 USD. Monitored campaign effectiveness and implemented data-driven improvements.
Marketing Manager at Wakkamole (merged MACH9)
May 1, 2016 - August 7, 2025Led brand and trade marketing strategy for BMW, Mini Cooper, and Chuck E. Cheese’s by defining roadmaps and value propositions. Managed a team of 4. Conducted advanced business models and data analysis to gain consumer insights. Presented findings to senior executives. Developed branding strategies aligning creative concepts with business goals across digital and traditional platforms.
Regional PR & Advertising Manager at Liverpool
September 1, 2015 - August 7, 2025Managed full lifecycle communication strategies including PR, events, press, radio, TV, print, and OOH with $300,000 USD annual budget. Built and maintained relationships with regional media outlets. Planned and coordinated PR initiatives like fashion runways, product launches, and promotional activations. Led key events including seasonal fashion campaigns and partnered with brands like Disney, Chanel, and Lancôme.
Marketing Coordinator at URBI
September 1, 2013 - August 7, 2025Planned and developed BTL and ATL activations and events related to new product launches and brand introductions. Monitored and optimized marketing campaigns using KPIs. Conducted market research to evaluate project feasibility and customer satisfaction. Implemented URBI Customer Rewards Program benefiting 7,500 households. Supervised model home ambiance and maintenance in gated communities.
Marketing & PR Coordinator at Grupo Modelo (AB InBev)
September 1, 2012 - August 7, 2025Built and maintained media and hospitality industry relationships across Mexico and North America. Launched new products with go-to-market strategies involving media partnerships and high-impact events. Managed brand elevation events including tastings, chef collaborations, and bar/restaurant partnerships for the Cucapá brand.
Education
Master's degree at SDA Bocconi University
January 1, 2024 - December 31, 2024Bachelor's degree at Universidad Autónoma de Baja California
January 1, 2010 - December 31, 2010International Exchange Program at Universidad de Estudios Empresariales de Zaragoza
January 1, 2010 - December 31, 2010Master’s degree - Global Brands Management at SDA Bocconi University
January 1, 2023 - January 1, 2024Bachelor’s degree in Marketing at Universidad Autónoma de Baja California
January 1, 2010 - January 1, 2010International Exchange Program at Universidad de Estudios Empresariales de Zaragoza
January 1, 2010 - January 1, 2010Master’s degree - Global Brands Management at SDA Bocconi University, Milan Italy
January 1, 2023 - January 1, 2024Bachelor’s degree in Marketing at Universidad Autónoma de Baja California
January 1, 2010 - January 1, 2010International Exchange Program at Universidad de Estudios Empresariales de Zaragoza
January 1, 2010 - January 1, 2010Qualifications
Inbound Marketing
January 1, 2023 - December 31, 2023Graphic Design Certification Program
January 1, 2010 - December 31, 2010Inbound Marketing
January 1, 2023 - December 31, 2023Inbound Marketing HubSpot Academy
January 1, 2023 - August 5, 2025Graphic Design Certification Program
January 1, 2010 - August 5, 2025Inbound Marketing HubSpot Academy
January 1, 2023 - August 7, 2025Graphic Design Certification Program, Centro de Enseñanzas Técnico y Superior, CETYS
January 1, 2010 - August 7, 2025Industry Experience
Retail, Real Estate & Construction, Consumer Goods, Professional Services, Travel & Hospitality, Software & Internet, Media & Entertainment
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