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Hi, I'm Niamh Devlin, a digital marketing specialist with over 7 years of experience working across fintech, recruitment, and innovation labs. I have a strong passion for creating effective multi-channel campaigns and improving customer journeys through UX redesign and CRM automation. I enjoy collaborating with cross-functional teams and leading projects from conception to delivery. I am a certified Scrum Master and skilled in analytics, event planning, and technical support. I thrive in fast-paced environments and love using data-driven insights to optimize marketing strategies and enhance user experience. I’m always eager to learn and grow within the digital marketing space.…Hi, I'm Niamh Devlin, a digital marketing specialist with over 7 years of experience working across fintech, recruitment, and innovation labs. I have a strong passion for creating effective multi-channel campaigns and improving customer journeys through UX redesign and CRM automation. I enjoy collaborating with cross-functional teams and leading projects from conception to delivery. I am a certified Scrum Master and skilled in analytics, event planning, and technical support. I thrive in fast-paced environments and love using data-driven insights to optimize marketing strategies and enhance user experience. I’m always eager to learn and grow within the digital marketing space.

Niamh Devlin

Digital Marketer, Marketing Analyst, Project Manager, +1

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Hi, I'm Niamh Devlin, a digital marketing specialist with over 7 years of experience working across fintech, recruitment, and innovation labs. I have a strong passion for creating effective multi-channel campaigns and improving customer journeys through UX redesign and CRM automation. I enjoy collaborating with cross-functional teams and leading projects from conception to delivery. I am a certified Scrum Master and skilled in analytics, event planning, and technical support. I thrive in fast-paced environments and love using data-driven insights to optimize marketing strategies and enhance user experience. I’m always eager to learn and grow within the digital marketing space.…Hi, I'm Niamh Devlin, a digital marketing specialist with over 7 years of experience working across fintech, recruitment, and innovation labs. I have a strong passion for creating effective multi-channel campaigns and improving customer journeys through UX redesign and CRM automation. I enjoy collaborating with cross-functional teams and leading projects from conception to delivery. I am a certified Scrum Master and skilled in analytics, event planning, and technical support. I thrive in fast-paced environments and love using data-driven insights to optimize marketing strategies and enhance user experience. I’m always eager to learn and grow within the digital marketing space.

Available to hire

Hi, I’m Niamh Devlin, a digital marketing specialist with over 7 years of experience working across fintech, recruitment, and innovation labs. I have a strong passion for creating effective multi-channel campaigns and improving customer journeys through UX redesign and CRM automation. I enjoy collaborating with cross-functional teams and leading projects from conception to delivery.

I am a certified Scrum Master and skilled in analytics, event planning, and technical support. I thrive in fast-paced environments and love using data-driven insights to optimize marketing strategies and enhance user experience. I’m always eager to learn and grow within the digital marketing space.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Work Experience

Base Marketing Specialist at Avant Money

April 1, 2024 - January 31, 2025

Designed and executed multi-channel email and SMS campaigns for Loans and Credit Cards using Engage Hub. Developed automated synapse flows to improve campaign efficiency. Improved CRM performance through A/B testing to increase conversions. Led UX redesigns for onboarding processes and customer documentation and assisted in redesigning website loan and credit card pages. Led weekly marketing team project planning meetings and collaborated with social and paid media teams to ensure aligned messaging. Conducted design workshops with internal and external stakeholders for digital projects.

Digital Marketing Analyst at CPL Resources

June 1, 2021 - September 30, 2023

Delivered digital marketing across B2B and B2C channels tailored to candidate acquisition and client engagement. Managed monthly revenue reporting and job board contract negotiations. Built an internal marketing helpdesk and created branded assets using Canva. Executed Facebook Ads and Google Ads campaigns optimized for reach and conversions; ran Force24 email campaigns and job ad postings. Onboarded new hires on tools including LinkedIn Recruiter, Salesforce, and Indeed. Organized a large-scale Virtual Careers Fair and managed invoicing processes.

IT Support, Website Creator & Social Media Consultant at Freelance (Loreto Balbriggan Secondary School)

November 1, 2020 - May 31, 2021

Provided school-wide IT support and trained teachers on digital platforms. Set up a LinkedIn alumni community for school engagement. Built a Wix website and developed a growth strategy for social channels. Advised on digital marketing strategies to attract and retain clients.

Digital Projects Administrator at Citi Innovation Lab

November 1, 2017 - May 31, 2019

Facilitated Business Model Canvas and Design Sprint workshops. Project-managed the development of an internal lab project system and led lab-wide project update meetings. Prepared complex presentations and supported R&D submission processes. Coordinated innovation projects across global teams and organized global events with a certified Scrum Master role, collaborating with teams in New York and Hong Kong.