Hi! I'm Rafael, a seasoned specialist in Ecommerce Project Management and Digital Marketing Strategy, focusing on B2B and B2C business digitalization. With over 12 years of experience and an entrepreneurial mindset, I take pride in helping businesses grow and excel in sectors ranging from technology and mobility to fashion and chemical industries. Having worked with multiple startups and top-tier clients internationally, I've honed a flexible, agile approach to achieve results. I believe in delivering an exceptional customer experience and brand presence through well-planned ecommerce platforms and marketing campaigns. I'm excited to embrace new challenges and share my successful experiences and skills with you!…

Rafael R. Aranda

Hi! I'm Rafael, a seasoned specialist in Ecommerce Project Management and Digital Marketing Strategy, focusing on B2B and B2C business digitalization. With over 12 years of experience and an entrepreneurial mindset, I take pride in helping businesses grow and excel in sectors ranging from technology and mobility to fashion and chemical industries. Having worked with multiple startups and top-tier clients internationally, I've honed a flexible, agile approach to achieve results. I believe in delivering an exceptional customer experience and brand presence through well-planned ecommerce platforms and marketing campaigns. I'm excited to embrace new challenges and share my successful experiences and skills with you!…

Available to hire

Hi! I’m Rafael, a seasoned specialist in Ecommerce Project Management and Digital Marketing Strategy, focusing on B2B and B2C business digitalization. With over 12 years of experience and an entrepreneurial mindset, I take pride in helping businesses grow and excel in sectors ranging from technology and mobility to fashion and chemical industries.

Having worked with multiple startups and top-tier clients internationally, I’ve honed a flexible, agile approach to achieve results. I believe in delivering an exceptional customer experience and brand presence through well-planned ecommerce platforms and marketing campaigns. I’m excited to embrace new challenges and share my successful experiences and skills with you!

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
Catalan; Valencian
Fluent
English
Advanced
Swedish
Intermediate

Work Experience

Marketing & Communications Manager at Monocrom, SL
December 1, 2022 - June 2, 2024
Develop marketing strategy and company objectives based on past performance and future forecasts. Lead market analysis including competition, demographics, and applications. Define and promote corporate brand identity, supervise marketing budget, plan and implement online and offline campaigns, coordinate marketing with sales activities, manage company channels, create content for corporate website and social media, prepare marketing materials aligned with strategic plans, maintain internal communication for marketing goals, and support internal marketing campaigns in coordination with HR.
e-commerce Manager, IBERIA at Endutex IBÉRICA, SA
January 1, 2019 - November 30, 2022
Defined business workflows to integrate e-commerce platform with systems like SAP, SalesForce, Pricing, and corporate website. Improved customer experience with 100% customer-centric usability. Migrated existing customers from traditional channels to ecommerce. Managed projects coordinating multiple departments. Coordinated ecommerce design and business requirements for EMEA. Optimized KPIs impacting engagement, CTR, and conversions. Analyzed digital initiatives, presented reports and dashboards, and defined strategy and tactics. Established standards for product listings and content maintenance. Created press articles, digital videos, and advertising pages. Collaborated on trade shows and digital marketing strategies, created digital channels, developed market penetration and sales growth strategies, created multiple landing pages, and managed inbound lead generation.
e-Commerce Manager, EMEA at Carrealtime, LLC
January 1, 2018 - January 31, 2020
Managed projects with roadmap planning, follow-up, product version releases using Agile methodology and tools. Led contract negotiations with partners, collaborated cross-functionally with quality, logistics, development, planning, and marketing teams to optimize online sales. Developed strategies for market penetration, sales growth, and profitability globally. Defined KPIs (AOV, CPA, CPL, ROAS, CR, CTR). Distributed monthly updates on product performance, progress, and innovation. Participated in startup investment and smart mobility partnership programs.
Senior Account Manager, IBERIA at Interoute, AB
November 1, 2013 - December 31, 2017
Presented Interoute services to mid/high corporate markets in Spain. Managed sales and marketing teams, monitored sales channels, coordinated marketing campaigns using Salesforce and Pardot. Achieved over 20% annual sales increase with more than 130 active clients. Generated significant sales revenues with successful client acquisition and retention. Managed alliances and partnerships with major technology companies.
Co-founder & Managing Director at EASYDINNER
January 1, 2010 - April 30, 2013
Created ecommerce business model for weekly meal kits inspired by Swedish company. Planned meals, recipes, procurement, and home delivery of healthy, varied ingredients. Developed business and marketing activities including blog, media exposure, and quality assurance. Managed customer service ensuring prompt, courteous responses. Controlled budget and optimized costs for profitability in a small startup. Selected for startup investment forums in Madrid and Barcelona.
Senior Account Manager, EMEA at Marcus Evans
January 1, 2009 - September 30, 2010
International sales and business development for B2B meetings, conferences, forums, and summits. Identified sales opportunities, maintained strong CRM databases, created and fostered client relationships, conducted market research, SEO, and customer service activities to exceed sales targets.
Account Manager. USA, LATAM & EU at Paycom
May 1, 2006 - November 30, 2008
Handled direct marketing, promotions, and affiliate programs. Managed UX and customer experience. Analyzed and monitored ecommerce fraud, maintained daily contact with international banks, and oversaw disputes, pricing, refunds, and credits.
Marketing & Communications Manager at Monocrom, SL
December 1, 2022 - June 12, 2024
Develop and implement the company's marketing strategy and objectives based on past performance and future projections. Lead market analysis, brand definition, budget supervision, online and offline marketing campaigns, and coordinate with sales and HR. Create and manage content for web and social media while maintaining effective internal communication.
e-commerce Manager, IBERIA at Endutex IBÉRICA, SA
January 1, 2019 - November 30, 2022
Defined business workflows integrating e-commerce platforms with SAP, Salesforce, and pricing systems. Improved customer experience and migrated clients to digital channels. Managed multi-department coordination and business requirements for EMEA. Conducted KPI optimization, digital initiative tracking, content standards, and marketing strategy including omnichannel digital campaigns and lead generation.
e-Commerce Manager, EMEA at Carrealtime, LLC
January 1, 2018 - January 31, 2020
Managed product roadmaps and releases using Agile methodologies. Led partner negotiations and cross-functional collaboration to optimize online sales. Developed strategies for market penetration and profitability globally, set KPIs, and provided monthly progress updates. Selected for Smart Mobility Start-up Partnership and participated in venture capital forums.
Senior Account Manager, IBERIA. Marketing operations at Interoute, AB
November 1, 2013 - December 31, 2017
Presented corporate cloud services in Spain, led sales and marketing teams, managed indirect sales channels, and contributed to marketing campaigns. Achieved significant sales growth and acquired over 130 active clients. Collaborated with major clients and established partnerships with key technology firms.
Co-founder & Managing Director at EASYDINNER
January 1, 2010 - April 30, 2013
Designed and operated an ecommerce business delivering healthy meal ingredient bags with recipe planning. Led marketing, quality assurance, and customer service. Managed budgeting and vendor negotiations to ensure profitability. Featured in media and selected for prominent startup investment forums.
Senior Account Manager, EMEA at Marcus Evans
January 1, 2009 - September 30, 2010
International sales and business development for corporate meetings, conferences, and summits across EMEA. Built and maintained strong client relationships, identified sales opportunities, enhanced CRM databases, and consistently exceeded sales targets.
Account Manager. USA, LATAM & EU at Paycom
May 1, 2006 - November 30, 2008
Managed promotions, direct marketing, and affiliate programs. Responsible for UX and CX, E-commerce fraud analysis and monitoring. Maintained daily contact with major international banks to oversee dispute resolution, pricing, refunds, and credits.

Education

Master's Degree at Universidad Ramon Llull. La Salle Bonanova
June 1, 2002 - August 31, 2003
Bachelor's Degree at Universidad Ramon Llull. IQS Business School
September 1, 1995 - June 30, 2000
Exchange Program at Copenhagen Business School, Copenhagen, Denmark
January 1, 1998 - December 31, 1998
Exchange Program at International University of Japan, Nara, Osaka, Japan
January 1, 1997 - December 31, 1997
Master's degree at Universidad Ramon Llull. La Salle Bonanova
June 1, 2002 - August 31, 2003
Bachelor's degree at Universidad Ramon Llull. IQS, Business school
September 1, 1995 - June 30, 2000

Qualifications

Amazing Selling Machine by Jason Katzenback & Matt Clark
August 1, 2018 - October 31, 2018
Ecomm Success Academy by Adrian Morrisson
May 1, 2018 - July 31, 2018
Amazing Selling Machine by Jason Katzenback & Matt Clark
August 1, 2018 - October 31, 2018
Ecomm Success Academy by Adrian Morrisson
May 1, 2018 - July 31, 2018

Industry Experience

Retail, Transportation & Logistics, Manufacturing, Consumer Goods, Software & Internet, Telecommunications, Travel & Hospitality, Media & Entertainment, Professional Services

Skills

Experience Level