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I am a results-driven business and marketing executive with over 25 years of global experience leading high-growth strategies in D2C, B2C, and B2B sectors. I've successfully scaled multi-million-dollar operations, driven digital transformation, and delivered measurable ROI across various industries including Financial Services, E-Commerce, Travel, and more. I thrive on building and mentoring high-revenue teams and leveraging data-driven insights to execute impactful go-to-market strategies. Throughout my career, I've embraced change with an entrepreneurial spirit, combining financial savvy with deep marketing expertise. I enjoy creating customer acquisition and retention strategies that lower costs and maximize returns, all while nurturing strong brands and digital presences that resonate with their audiences.…I am a results-driven business and marketing executive with over 25 years of global experience leading high-growth strategies in D2C, B2C, and B2B sectors. I've successfully scaled multi-million-dollar operations, driven digital transformation, and delivered measurable ROI across various industries including Financial Services, E-Commerce, Travel, and more. I thrive on building and mentoring high-revenue teams and leveraging data-driven insights to execute impactful go-to-market strategies. Throughout my career, I've embraced change with an entrepreneurial spirit, combining financial savvy with deep marketing expertise. I enjoy creating customer acquisition and retention strategies that lower costs and maximize returns, all while nurturing strong brands and digital presences that resonate with their audiences.

Viken Karaminassian

Marketing Strategist, Brand Strategist, Growth Marketer, +2

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I am a results-driven business and marketing executive with over 25 years of global experience leading high-growth strategies in D2C, B2C, and B2B sectors. I've successfully scaled multi-million-dollar operations, driven digital transformation, and delivered measurable ROI across various industries including Financial Services, E-Commerce, Travel, and more. I thrive on building and mentoring high-revenue teams and leveraging data-driven insights to execute impactful go-to-market strategies. Throughout my career, I've embraced change with an entrepreneurial spirit, combining financial savvy with deep marketing expertise. I enjoy creating customer acquisition and retention strategies that lower costs and maximize returns, all while nurturing strong brands and digital presences that resonate with their audiences.…I am a results-driven business and marketing executive with over 25 years of global experience leading high-growth strategies in D2C, B2C, and B2B sectors. I've successfully scaled multi-million-dollar operations, driven digital transformation, and delivered measurable ROI across various industries including Financial Services, E-Commerce, Travel, and more. I thrive on building and mentoring high-revenue teams and leveraging data-driven insights to execute impactful go-to-market strategies. Throughout my career, I've embraced change with an entrepreneurial spirit, combining financial savvy with deep marketing expertise. I enjoy creating customer acquisition and retention strategies that lower costs and maximize returns, all while nurturing strong brands and digital presences that resonate with their audiences.

Available to hire

I am a results-driven business and marketing executive with over 25 years of global experience leading high-growth strategies in D2C, B2C, and B2B sectors. I’ve successfully scaled multi-million-dollar operations, driven digital transformation, and delivered measurable ROI across various industries including Financial Services, E-Commerce, Travel, and more. I thrive on building and mentoring high-revenue teams and leveraging data-driven insights to execute impactful go-to-market strategies.

Throughout my career, I’ve embraced change with an entrepreneurial spirit, combining financial savvy with deep marketing expertise. I enjoy creating customer acquisition and retention strategies that lower costs and maximize returns, all while nurturing strong brands and digital presences that resonate with their audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Advanced

Arabic

Advanced

Armenian

Advanced

Work Experience

Senior Director, Growth Strategy at Brand Immunity

January 1, 2020 - June 15, 2024

Led strategic marketing and growth consulting assignments for D2C and B2B clients across SaaS, Luxury, Retail, Hospitality, Medical, and Wellness categories. Designed and executed integrated go-to-market campaigns, optimizing revenue, customer acquisition costs, boosting conversion rates and customer lifetime value. Managed omnichannel e-commerce presence, affiliate and loyalty programs across a range of online marketplaces and social media platforms including Shopify, Amazon, eBay, TikTok, Facebook, Instagram, X, and YouTube.

Chief Marketing Officer | E-Commerce at Werfy

January 1, 2022 - April 30, 2024

Launched full-scale marketing operations for this vacation rental start-up, delivering 363% YoY revenue growth. Built acquisition and retention strategies across direct (owned channels) and indirect (Expedia, Airbnb, Vrbo, Booking.com, etc.) sales platforms. Reduced CAC and maximized ROI through targeted campaigns and channel performance optimization.

Chief Marketing Officer at Ameriabank

January 1, 2017 - December 31, 2019

Surpassed Revenue and Operating Income targets by increasing digital product penetration (Retail +127%, SME +63%) and expanding the total loan portfolio by 23%. Increased retail customers by 112%, reduced churn rate from 12% to 5%, tripled online banking usage, and grew the market share of retail loans by 75%. Led organization-wide digital transformation and go-to-market strategy execution.

Head of Digital Marketing and E-Commerce at Middle East Airlines

January 1, 2015 - December 31, 2017

Boosted digital revenue by $90M, increasing cross-channel sales from 7% to 20%. Built and scaled new digital assets (web & mobile), doubling acquisition and improving online sales conversions from 1.69% to 2.85%. Surged the share of indirect channel sales five-fold through new partnerships with global travel aggregators, OTA platforms and meta-search engines.

Chief Digital Strategist at Social Marketing People

January 1, 2013 - December 31, 2015

Developed brand and marketing strategies, and directed integrated campaigns for a suite of clients from multiple business verticals, achieving 10x revenue growth for clients Globanet and Veritas acquisition. Oversaw UX/UI, content, performance marketing, analytics, and full-funnel execution campaigns.

Co-Founder and General Manager, E-Commerce at JAWHARTY.com

January 1, 2009 - December 31, 2012

Founded the first fine jewelry online marketplace in the MENA region, managing it from concept to scale and achieving strong ROI before exiting at a 5X valuation. Directed all aspects including merchant and customer acquisition, product line supply chain, P&L, marketing, fulfillment, and customer service.

Managing Director at DDB Worldwide

January 1, 2000 - December 31, 2009

Grew portfolio and billings revenue by 130% in Riyadh, KSA.

Strategy & CS Director at FP7 McCann

January 1, 1998 - December 31, 2000

Led agency pitches and secured 25% year-on-year growth.

Brand Strategy Consultant at Cossette

January 1, 1997 - December 31, 1998

Consulted on brand strategies for Fortune 500 client accounts.

Marketing Manager at Credit Libanais Bank

January 1, 1995 - December 31, 1997

Led the brand positioning project.

Product Line Manager at Cadbury Adams

January 1, 1990 - December 31, 1995

Managed 4 leading FMCG brands.

Senior Director, Growth Strategy at Brand Immunity

January 1, 2020 - June 8, 2024

Lead strategic marketing and growth consulting assignments for D2C and B2B clients across SaaS, Luxury, Retail, Hospitality, Medical, and Wellness categories. Designed and executed integrated go-to-market campaigns, optimizing revenue, reducing customer acquisition costs, boosting conversion rates, and increasing customer lifetime value. Managed omnichannel e-commerce presence, affiliate and loyalty programs across multiple online marketplaces and social media platforms including Shopify, Amazon, eBay, TikTok, Facebook, Instagram, X, and YouTube.

Chief Marketing Officer | E-Commerce at Werfy

January 1, 2022 - June 8, 2024

Launched full-scale marketing operations for this vacation rental startup, achieving 363% year-over-year revenue growth. Developed acquisition and retention strategies across direct owned channels and indirect platforms including Expedia, Airbnb, Vrbo, and Booking.com. Reduced Customer Acquisition Cost (CAC) and maximized ROI through targeted campaigns and channel performance optimization.

Chief Marketing Officer at Ameriabank

January 1, 2017 - December 31, 2019

Surpassed revenue and operating income targets by significantly increasing digital product penetration in retail (+127%) and SME (+63%) segments and expanding the total loan portfolio by 23%. Increased retail customers by 112%, reduced churn rate from 12% to 5%, tripled online banking usage, and grew retail loan market share by 75% (from 4% to 7%). Led organization-wide digital transformation and go-to-market strategy execution.

Head of Digital Marketing and E-Commerce at Middle East Airlines

January 1, 2015 - December 31, 2017

Boosted digital revenue by $90M, increasing cross-channel sales from 7% to 20%. Built and scaled new digital assets including web and mobile platforms, doubling customer acquisition and improving online sales conversion from 1.69% to 2.85%. Increased indirect channel sales fivefold through partnerships with global travel aggregators, OTA platforms, and meta-search engines like Expedia, Skyscanner, and Google Flights.

Chief Digital Strategist at Social Marketing People

January 1, 2013 - December 31, 2015

Developed brand and marketing strategies and directed integrated campaigns for clients across various business verticals, achieving 10x revenue growth for Globanet and Veritas acquisition. Oversaw UX/UI, content, performance marketing, analytics, and full-funnel campaign execution.

Co-Founder and General Manager, E-Commerce at JAWHARTY.com

January 1, 2009 - December 31, 2012

Founded the first fine jewelry online marketplace in the MENA region and managed the business from concept to scale. Built strong ROI and traction, leading to a successful exit at a 5X valuation. Directed all day-to-day operations including merchant and customer acquisition, product line supply chain, P&L management, marketing, fulfillment, and customer service.