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Hi, I’m Savina Tsvetkova, a passionate Digital Marketing Specialist with a knack for performance marketing and business development. I love designing targeted campaigns that not only drive leads but also optimize purchases, increasing conversion rates significantly. Managing paid campaigns, building high-converting sales funnels, and scaling revenue through data-driven strategies are what I do best. With experience across both European and US markets, I’m comfortable handling everything from social media content creation to SEO and website operations. I’m a constant learner, always improving my skills to help businesses grow and engage audiences effectively. If you want to chat about digital marketing, business growth, or the latest industry trends, I’m your person!…Hi, I’m Savina Tsvetkova, a passionate Digital Marketing Specialist with a knack for performance marketing and business development. I love designing targeted campaigns that not only drive leads but also optimize purchases, increasing conversion rates significantly. Managing paid campaigns, building high-converting sales funnels, and scaling revenue through data-driven strategies are what I do best. With experience across both European and US markets, I’m comfortable handling everything from social media content creation to SEO and website operations. I’m a constant learner, always improving my skills to help businesses grow and engage audiences effectively. If you want to chat about digital marketing, business growth, or the latest industry trends, I’m your person!

Savina Tsvetkova

Performance Marketer, Digital Marketer, Marketing Strategist, +3

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Hi, I’m Savina Tsvetkova, a passionate Digital Marketing Specialist with a knack for performance marketing and business development. I love designing targeted campaigns that not only drive leads but also optimize purchases, increasing conversion rates significantly. Managing paid campaigns, building high-converting sales funnels, and scaling revenue through data-driven strategies are what I do best. With experience across both European and US markets, I’m comfortable handling everything from social media content creation to SEO and website operations. I’m a constant learner, always improving my skills to help businesses grow and engage audiences effectively. If you want to chat about digital marketing, business growth, or the latest industry trends, I’m your person!…Hi, I’m Savina Tsvetkova, a passionate Digital Marketing Specialist with a knack for performance marketing and business development. I love designing targeted campaigns that not only drive leads but also optimize purchases, increasing conversion rates significantly. Managing paid campaigns, building high-converting sales funnels, and scaling revenue through data-driven strategies are what I do best. With experience across both European and US markets, I’m comfortable handling everything from social media content creation to SEO and website operations. I’m a constant learner, always improving my skills to help businesses grow and engage audiences effectively. If you want to chat about digital marketing, business growth, or the latest industry trends, I’m your person!

Available to hire

Hi, I’m Savina Tsvetkova, a passionate Digital Marketing Specialist with a knack for performance marketing and business development. I love designing targeted campaigns that not only drive leads but also optimize purchases, increasing conversion rates significantly. Managing paid campaigns, building high-converting sales funnels, and scaling revenue through data-driven strategies are what I do best.

With experience across both European and US markets, I’m comfortable handling everything from social media content creation to SEO and website operations. I’m a constant learner, always improving my skills to help businesses grow and engage audiences effectively. If you want to chat about digital marketing, business growth, or the latest industry trends, I’m your person!

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Performance Marketing at CareerLunch

January 1, 2022 - June 30, 2025

Designed and launched targeted ad campaigns focused on lead generation and purchase optimization, increasing conversion rates by 25%. Installed pixels and tracked events via Google Tag Manager & Google Analytics for deep optimization insights. Managed and optimized paid ads across Meta and LinkedIn. Built and refined a custom sales funnel improving funnel conversion by 30% through daily optimizations. Monitored KPIs including CPC, LTV, CPA, and ROAS; reduced CPC by 18% and improved ad efficiency via continuous testing. Developed and automated email workflows in Kit, boosting open rates by 22% and click-through rates by 15%.

Digital Marketing & Business Development Manager at Truway Health, Inc

October 1, 2021 - March 31, 2025

Created high-impact social content using CapCut and Canva Pro, increasing engagement by 35% and expanding reach across core channels. Enhanced SEO via content audits, competitor analysis, and blog optimization using Ahrefs and Google Search Console. Streamlined social media scheduling and analytics via Buffer, boosting posting consistency and audience interaction by 25%. Maintained daily website operations including merchandising, product updates, refunds, and order issue resolution to ensure seamless customer experience.

Media Analyst at Commetric

January 1, 2024 - April 30, 2025

Processed large datasets for analysis ensuring data integrity. Built insightful data visualizations such as graphs, pivot tables, and charts to identify trends. Provided strategic insights by organizing and analyzing structured and unstructured datasets.

Audit Associate at PwC

January 1, 2022 - March 31, 2023

Managed financial data entry and analysis for compliance and risk assessment. Ensured accuracy in financial reports by verifying large datasets. Organized and maintained audit documentation and client financial records.

Performance Marketing at CareerLunch

January 1, 2022 - June 30, 2025

Designed and launched targeted ad campaigns focused on lead generation and purchase optimization, increasing conversion rates by 25%. Installed pixels and event tracking (page-views, button clicks, conversions) via Google Tag Manager & Google Analytics for deep insights and optimisation. Managed and optimized paid advertising across Meta and LinkedIn, driving consistent campaign performance. Built and refined a custom sales funnel to track user behavior, improving funnel conversion by 30% through daily optimizations. Monitored KPIs including CPC, LTV, CPA, and ROAS; reduced CPC by 18% and increased overall ad efficiency through continuous testing and iteration. Developed and automated email workflows in Kit, boosting open rates by 22% and click-through rates by 15% via weekly content performance analysis.

Digital Marketing & Business Development Manager at Truway Health, Inc

October 1, 2021 - March 31, 2025

Created high-impact social content using CapCut and Canva Pro, increasing engagement rates by 35% and expanding reach across core channels. Enhanced SEO performance through content audits, competitor analysis, and blog optimization using Ahrefs and Google Search Console. Streamlined social media scheduling and analytics via Buffer, boosting posting consistency and improving audience interaction by 25%. Maintained daily website operations - including merchandising, product updates, refunds, and order issue resolution - to ensure a seamless and consistent customer experience.

Media Analyst at Commetric

January 1, 2024 - April 30, 2025

Processed large datasets for analysis, ensuring data integrity. Built insightful data visualizations (graphs, pivot tables, charts) to identify trends. Provided strategic insights by organizing and analyzing structured and unstructured datasets.

Audit Associate at PwC

January 1, 2022 - March 31, 2023