Available to hire
I am a digital marketing specialist focused on branding and strategic planning, with solid experience in SEO, content production, and creative direction. I have led brand and communication strategy projects with strong results in traffic and audience engagement. As an entrepreneur and published author, I bring a creative, analytical, and result-oriented approach. I am fluent in Portuguese, English, and Spanish.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Portuguese
Fluent
English
Fluent
Spanish; Castilian
Intermediate
Work Experience
CEO & Founder at PACA.S
August 1, 2024 - June 10, 2024Developed brand positioning and visual identity for small businesses. Created digital communication plans focused on branding and performance. Conducted SEO audits and content strategies aligned with brand voice. Managed creative campaigns on social media and client relationships.
Marketing Trainee at Pine Hill International
February 1, 2024 - May 31, 2024Supported brand repositioning and content strategy planning. Contributed to creative plans for social media and campaigns. Conducted benchmarking and keyword research.
Creative Designer & SEO Analyst at The Propose Movement
January 1, 2023 - January 31, 2024Designed visual assets and landing pages for social media campaigns. Aligned brand identity with visual and communication strategy. Applied on-page SEO techniques and basic HTML improvements.
Content Manager at Consultoria Foka
October 1, 2021 - January 31, 2023Led the SEO-focused content team for e-commerce. Developed keyword strategies, blog posts, and product descriptions. Monitored performance using SEMrush and Moz.
SEO Manager at Chili Pa
January 1, 2021 - October 31, 2021Managed SEO for international e-commerce platforms. Identified UX improvements through heatmaps and implemented a new static menu.
Content Producer at Score Media Agency
December 1, 2017 - June 30, 2020Produced SEO and copywriting content for blogs and e-commerce. Increased Pinterest reach through strategic content planning.
CEO & Founder at PACA.S
August 1, 2024 - PresentDeveloped brand positioning and identity for small and medium-sized businesses. Created strategic communication plans focused on branding and performance. Led SEO audits and content strategies aligned with brand identity. Managed creative social media campaigns and client relations.
Marketing Trainee at Pine Hill International
May 31, 2024 - July 30, 2025Supported brand repositioning and structured content strategy. Participated in planning of creative campaigns for digital platforms. Conducted benchmarking and keyword analysis.
Creative Designer & SEO Analyst at The Propose Movement
January 31, 2024 - July 30, 2025Designed visual assets and landing pages for social media campaigns. Aligned visual identity and brand voice to brand purpose. Applied on-page SEO techniques and HTML improvements.
Content Manager at Consultoria Foka
January 31, 2023 - July 30, 2025Led content team focused on SEO for e-commerce brands. Created keyword strategies, blog content, and product descriptions. Monitored performance using SEMrush and Moz.
SEO Manager at Chili Pa
October 31, 2021 - July 30, 2025Managed SEO for international e-commerce websites. Identified UX improvements through heatmaps and implemented static menu redesign.
Content Producer at Score Media Agency
June 30, 2020 - July 30, 2025Produced SEO-driven and copywriting content for blogs and e-commerce. Boosted Pinterest engagement through strategic content planning.
CEO & Founder at PACA.S
August 1, 2024 - PresentDeveloped brand positioning and identity for small and medium-sized businesses. Created strategic communication plans focused on branding and performance. Led SEO audits and content strategies aligned with brand identity. Managed creative social media campaigns and client relations.
Marketing Trainee at Pine Hill International
May 31, 2024 - August 4, 2025Supported brand repositioning and structured content strategy. Participated in planning creative campaigns for digital platforms. Conducted benchmarking and keyword analysis.
Creative Designer & SEO Analyst at The Propose Movement
January 31, 2024 - August 4, 2025Designed visual assets and landing pages for social media campaigns. Aligned visual identity and brand voice to brand purpose. Applied on-page SEO techniques and HTML improvements.
Content Manager at Consultoria Foka
January 31, 2023 - August 4, 2025Led content team focused on SEO for e-commerce brands. Created keyword strategies, blog content, and product descriptions. Monitored performance using SEMrush and Moz.
SEO Manager at Chili Pa
October 31, 2021 - August 4, 2025Managed SEO for international e-commerce websites. Identified UX improvements through heatmaps and implemented static menu redesign.
Content Producer at Score Media Agency
June 30, 2020 - August 4, 2025Produced SEO-driven and copywriting content for blogs and e-commerce. Boosted Pinterest engagement through strategic content planning.
Author & Community Creator at Pacatos.devaneios
January 1, 2020 - PresentIndependently published poetry and fiction works. Engaged an audience of 4,000+ followers through narrative-driven content. Launched themed campaigns and pre-sale promotions.
Education
Postgraduate at Universidade Católica Portuguesa
January 1, 2024 - December 31, 2024Bachelor’s at Universidade Presbiteriana Mackenzie
January 1, 2012 - December 31, 2016Postgraduate at Universidade Católica Portuguesa
January 1, 2024 - December 31, 2024Bachelor at Mackenzie Presbyterian University
January 1, 2012 - December 31, 2016Postgraduate in Communication and Advertising Creativity at Universidade Católica Portuguesa
January 1, 2024 - January 1, 2024Bachelor in Journalism at Mackenzie Presbyterian University
January 1, 2012 - January 1, 2016Qualifications
Author of the book 'Amor, obrigada.'
January 1, 2024 - August 4, 2025Industry Experience
Media & Entertainment, Retail, Travel & Hospitality, Professional Services, Software & Internet, Other
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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