Available to hire
Creative Strategist + Copywriter with 4+ years’ experience in high-converting copy, and the last year specialising in owning the end-to-end ad creation process across a range of DTC brands.
I’ve led strategy across 6, 7, and 8-figure brands, both agency-side and freelance, blending performance data with sharp storytelling to deliver scroll-stopping creative across Meta and TikTok.
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Portuguese
Intermediate
Italian
Beginner
Work Experience
Creative Strategist at Hambi Media
May 1, 2025 - July 31, 2025Led strategy for fast-scaling brands including Nutrition Geeks, Maelys, Matcha Fuel, 47 Skin, Solace, and Nothing Fishy, creating tailored creative approaches reflecting each brand’s voice and goals. Utilized in-depth performance analysis combined with comprehensive audience and platform research to inform creative direction and iterative testing. Developed and refined AI prompts to generate creative concepts and ideation support, streamlining brainstorms and enhancing creative output. Decided to return to part-time to create space for parallel wellness ventures in breathwork and women’s coaching.
Creative strategist at Adcrate
April 1, 2024 - August 31, 2024Managed and scaled high-performing ad accounts for U.S. brands including Zealthy, Opopop, and Freebird, overseeing performance-led campaigns from concept to execution. Crafted compelling copy, blogs, briefs, and UGC scripts for prominent brands such as Huel, Motion, Rugiet, and 1440. Leveraged market and competitor insights to refine campaigns via A/B testing. Spearheaded DTC campaigns from concept to production, managing UGC briefs, scripting, edits, and client relations. Oversaw end-to-end project management ensuring seamless stakeholder coordination. Partnered closely with clients for brand and business goal alignment through brainstorming sessions and check-ins.
Freelance copywriter at Various Clients
October 1, 2022 - March 31, 2024Created impactful copy for diverse channels including social media, email, product descriptions and press releases. Collaborated with clients to develop and maintain consistent brand voice across platforms. Crafted engaging ad copy aligned with trending social-first paid campaigns.
Marketing Assistant at APMG International
November 1, 2021 - August 31, 2022Developed detailed creative briefs outlining project objectives, target audiences, messaging, and design requirements. Co-founded an E-learning prototype pitch overseeing development from conception to copy. Produced SEO-optimized content for integrated multichannel campaigns. Authored scripts, spoken intros, and Spotify bios for podcast episodes from Season 1, Episode 3 to Season 4, Episode 4. Effectively communicated creative strategies to stakeholders presenting ideas and results.
Freelance copywriter at Self-employed
November 1, 2024 - April 30, 2025Took on select freelance copywriting projects while travelling and training as a certified breathwork coach.
Creative Strategist at Hambi Media
May 1, 2025 - July 31, 2025Led strategy for fast-scaling brands, managing brand portfolios and creating tailored creative approaches to reflect each brand’s unique voice and goals. Used in-depth performance analysis and platform trend research to create strategic reports informing creative direction. Developed and refined AI prompts to generate creative concepts, streamlining brainstorms and amplifying creative output. Chose to return to part-time work to pursue wellness ventures in breathwork and women's coaching.
Creative strategist at Adcrate
April 1, 2024 - August 31, 2024Managed and scaled high-performing ad accounts for US brands, overseeing performance-led campaigns. Crafted compelling copy, blogs, briefs, and UGC scripts. Leveraged market trends and competitor insights to optimize paid social campaigns through A/B testing. Led DTC campaigns from concept to production, overseeing creative content and client relations. Managed projects end-to-end ensuring alignment with client objectives and executed owned communications, partnering closely with clients.
Freelance copywriter at Various Clients
October 1, 2022 - March 31, 2024Created impactful copy across diverse channels including social media, email, and product descriptions. Collaborated with clients to develop brand voice and maintain consistency. Crafted compelling ad copy aligned with trending strategies for paid social campaigns.
Marketing Assistant at APMG International
November 1, 2021 - August 31, 2022Developed detailed creative briefs outlining objectives, audience profiles, messaging, and design requirements. Co-founded an e-learning prototype pitch, overseeing development from conception to copy. Produced SEO-optimized content for blogs and social posts. Authored scripts and intros for podcasts. Managed stakeholder communication effectively, presenting creative strategies and results.
Freelance copywriter at Various Clients
November 1, 2024 - April 30, 2025Took on select freelance copywriting projects while traveling and training as a certified breathwork coach.
Education
BA at King's College London
January 1, 2019 - December 31, 2021BA at King's College London
January 1, 2019 - December 31, 2021Qualifications
Industry Experience
Media & Entertainment, Professional Services, Non-Profit Organization, Consumer Goods, Education
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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