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I drive ROI through SEO, Google Ads, Performance Max, and eCommerce strategies, backed by over 4 years of hands-on digital marketing experience. I've optimized sales funnels, scaled paid campaigns across the USA and Canada, and reduced CPA using GA4, Google Merchant Center, and A/B testing. I'm passionate about combining data-driven insights with creative marketing to help businesses grow and thrive online. I enjoy collaborating with cross-functional teams to align ad creatives, improve user experience, and develop localized campaigns that truly connect with audiences. When I'm not analyzing campaign performance, you might find me exploring the latest digital marketing trends or optimizing conversion funnels for even better results.…I drive ROI through SEO, Google Ads, Performance Max, and eCommerce strategies, backed by over 4 years of hands-on digital marketing experience. I've optimized sales funnels, scaled paid campaigns across the USA and Canada, and reduced CPA using GA4, Google Merchant Center, and A/B testing. I'm passionate about combining data-driven insights with creative marketing to help businesses grow and thrive online. I enjoy collaborating with cross-functional teams to align ad creatives, improve user experience, and develop localized campaigns that truly connect with audiences. When I'm not analyzing campaign performance, you might find me exploring the latest digital marketing trends or optimizing conversion funnels for even better results.

Santhosh Kumar

Digital Marketer, SEO Expert, Performance Marketer, +2

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I drive ROI through SEO, Google Ads, Performance Max, and eCommerce strategies, backed by over 4 years of hands-on digital marketing experience. I've optimized sales funnels, scaled paid campaigns across the USA and Canada, and reduced CPA using GA4, Google Merchant Center, and A/B testing. I'm passionate about combining data-driven insights with creative marketing to help businesses grow and thrive online. I enjoy collaborating with cross-functional teams to align ad creatives, improve user experience, and develop localized campaigns that truly connect with audiences. When I'm not analyzing campaign performance, you might find me exploring the latest digital marketing trends or optimizing conversion funnels for even better results.…I drive ROI through SEO, Google Ads, Performance Max, and eCommerce strategies, backed by over 4 years of hands-on digital marketing experience. I've optimized sales funnels, scaled paid campaigns across the USA and Canada, and reduced CPA using GA4, Google Merchant Center, and A/B testing. I'm passionate about combining data-driven insights with creative marketing to help businesses grow and thrive online. I enjoy collaborating with cross-functional teams to align ad creatives, improve user experience, and develop localized campaigns that truly connect with audiences. When I'm not analyzing campaign performance, you might find me exploring the latest digital marketing trends or optimizing conversion funnels for even better results.

Available to hire

I drive ROI through SEO, Google Ads, Performance Max, and eCommerce strategies, backed by over 4 years of hands-on digital marketing experience. I’ve optimized sales funnels, scaled paid campaigns across the USA and Canada, and reduced CPA using GA4, Google Merchant Center, and A/B testing. I’m passionate about combining data-driven insights with creative marketing to help businesses grow and thrive online.

I enjoy collaborating with cross-functional teams to align ad creatives, improve user experience, and develop localized campaigns that truly connect with audiences. When I’m not analyzing campaign performance, you might find me exploring the latest digital marketing trends or optimizing conversion funnels for even better results.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Tamil

Fluent

Work Experience

Digital Marketing Specialist at Espoir Technologies

May 1, 2024 - June 5, 2024

Strategically handled Performance Max (PMax) campaigns for 5 Shopify stores including 2 in Canada and 3 in the USA focused on increasing ROAS and scaling revenue. Increased overall daily sales by 28% month-over-month across all stores through structured campaign segmentation and bidding optimization. Implemented feed diagnostics and data layer troubleshooting in Google Merchant Center to maintain a product approval rate of 98%+. Developed audience signals, remarketing lists, and creative assets tailored to localized audiences, boosting CTR by 40%. Conducted regular A/B testing on ad creatives, landing pages, and promotion strategies to refine ad spend efficiency. Collaborated with creative and product teams to align ad copy, visuals, and user journey, resulting in a 23% increase in conversion rate. Performed budget pacing, bid adjustments, and real-time performance monitoring to reduce cost-per-acquisition (CPA) by 19%.

Digital Marketing Executive at Trioangle Technologies

May 1, 2021 - April 30, 2024

Drove 35% growth in organic traffic through advanced SEO strategies. Optimized product visibility through Shopping Ads and feed management. Improved UX-based conversion rates by 22% using heatmaps and CRO testing. Built high-quality backlinks and guest posts for increased domain authority. Launched successful Google & Meta Ads for eCommerce clients.