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Hi, I'm Rachel Neves, a dynamic marketing professional with over 6 years of experience leading data-driven B2B and B2C campaigns. I specialize in optimizing six-figure budgets to boost ROI, driving substantial increases in engagement and qualified leads, and aligning multi-channel strategies with business goals. I'm passionate about both strategic planning and hands-on execution across paid media, content development, and lifecycle marketing. I enjoy collaborating across teams to build cohesive marketing strategies that drive growth and enhance brand visibility. Whether it’s managing paid campaigns, content creation, or analyzing market trends, I’m always focused on creating measurable impact and contributing to business success.…Hi, I'm Rachel Neves, a dynamic marketing professional with over 6 years of experience leading data-driven B2B and B2C campaigns. I specialize in optimizing six-figure budgets to boost ROI, driving substantial increases in engagement and qualified leads, and aligning multi-channel strategies with business goals. I'm passionate about both strategic planning and hands-on execution across paid media, content development, and lifecycle marketing. I enjoy collaborating across teams to build cohesive marketing strategies that drive growth and enhance brand visibility. Whether it’s managing paid campaigns, content creation, or analyzing market trends, I’m always focused on creating measurable impact and contributing to business success.

Rachel Neves

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Hi, I'm Rachel Neves, a dynamic marketing professional with over 6 years of experience leading data-driven B2B and B2C campaigns. I specialize in optimizing six-figure budgets to boost ROI, driving substantial increases in engagement and qualified leads, and aligning multi-channel strategies with business goals. I'm passionate about both strategic planning and hands-on execution across paid media, content development, and lifecycle marketing. I enjoy collaborating across teams to build cohesive marketing strategies that drive growth and enhance brand visibility. Whether it’s managing paid campaigns, content creation, or analyzing market trends, I’m always focused on creating measurable impact and contributing to business success.…Hi, I'm Rachel Neves, a dynamic marketing professional with over 6 years of experience leading data-driven B2B and B2C campaigns. I specialize in optimizing six-figure budgets to boost ROI, driving substantial increases in engagement and qualified leads, and aligning multi-channel strategies with business goals. I'm passionate about both strategic planning and hands-on execution across paid media, content development, and lifecycle marketing. I enjoy collaborating across teams to build cohesive marketing strategies that drive growth and enhance brand visibility. Whether it’s managing paid campaigns, content creation, or analyzing market trends, I’m always focused on creating measurable impact and contributing to business success.

Available to hire

Hi, I’m Rachel Neves, a dynamic marketing professional with over 6 years of experience leading data-driven B2B and B2C campaigns. I specialize in optimizing six-figure budgets to boost ROI, driving substantial increases in engagement and qualified leads, and aligning multi-channel strategies with business goals. I’m passionate about both strategic planning and hands-on execution across paid media, content development, and lifecycle marketing.

I enjoy collaborating across teams to build cohesive marketing strategies that drive growth and enhance brand visibility. Whether it’s managing paid campaigns, content creation, or analyzing market trends, I’m always focused on creating measurable impact and contributing to business success.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Monday

Intermediate

Canva

Intermediate

Figma

Intermediate

Language

English

Fluent

Work Experience

Marketing Manager at ATG Pharma

July 1, 2023 - June 7, 2024

Led end-to-end development of the company's digital marketing strategy, increasing brand awareness by 20% and generating a 15% increase in qualified lead acquisition. Oversaw a $250K annual marketing budget, deploying resources across paid channels to reduce CPA by 20% and maximize return on ad spend. Directed cross-functional alignment between sales, product, and executive teams to ensure unified go-to-market execution and drive revenue growth. Launched integrated brand and performance campaigns across Meta, Google, and LinkedIn, resulting in a 25% increase in website traffic and enhanced customer engagement. Owned strategic content planning and production across all digital channels, ensuring consistent messaging and measurable impact on pipeline. Conducted competitive analysis and market research to inform whitespace positioning and strengthen the company’s presence in niche verticals.

Content Marketing Manager at The Concept Agency

May 1, 2022 - July 1, 2023

Built and executed digital content strategies that increased engagement by 15% and improved client retention. Developed brand storytelling across websites, email campaigns, and social media, contributing to a 15% increase in lead conversions. Designed and deployed targeted social and email marketing frameworks, supporting clients’ organic growth and authority positioning. Oversaw creative collaboration to ensure content was visually engaging, audience-relevant, and aligned with brand identities. Leveraged SEO and analytics tools to refine content direction and campaign performance, providing data-driven insights to stakeholders.

Social Media Manager at Arva Flour Mills

December 1, 2021 - September 30, 2023

Increased engagement by 20% through the execution of strategic PPC campaigns and social content. Created high-performing content that led to a 15% rise in online sales through refined targeting and storytelling. Utilized platform analytics to guide content direction and boost overall visibility and brand interaction.

Marketing Specialist at Motif Labs

May 1, 2021 - May 1, 2022

Led end-to-end marketing for Motif, BOXHOT, and Floresense brands, overseeing strategy, campaign execution, and performance across all channels. Created and executed integrated campaigns across digital, social, email, and retail, improving customer acquisition and brand awareness. Developed B2B and B2C content for product launches and promotions, positioning BOXHOT as a top-performing cannabis brand. Managed influencer partnerships and ambassador programs to extend reach and build brand affinity. Conducted market and competitive analysis to guide brand positioning in the cannabis industry.

Marketing Coordinator at Kahona The Label

February 1, 2019 - May 1, 2021

Directed integrated marketing efforts for a high-growth fashion brand, aligning campaign strategy with business objectives to increase brand visibility. Developed and launched B2C content strategies across social media, email, and web platforms, driving a 20% increase in audience engagement. Managed and scaled social channels using performance data to boost interaction rates by 15%. Executed targeted email marketing campaigns via HubSpot, improving open and conversion rates by 10%. Collaborated with influencers and ambassadors to expand reach and reinforce community-driven brand identity.