Available to hire
Hi, I’m Ettore Gentile, a growth-focused digital marketer with a passion for acquisition, affiliate marketing, and CRM optimization. I design and optimize multi-channel campaigns across Google, Meta, LinkedIn, and more, translating data into measurable results for brands in gaming and consumer sectors. I thrive on building strong affiliate partnerships, shaping funnel strategies, and turning insights into action. When I’m not optimizing campaigns, I enjoy mentoring teams and sharing knowledge through workshops and masterclasses.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Italian
Fluent
English
Fluent
Work Experience
Digital Acquisition Strategist at More Value
February 1, 2025 - June 7, 2025Responsible for digital acquisition strategy including planning advertising campaigns on major platforms like Google Ads, Meta Ads, Linkedin Ads, and SMS Marketing. Managed client relationships and analyzed campaign performance to create reports.
Digital Marketing Strategist at Starting Finance
October 1, 2024 - February 28, 2025Developed digital marketing strategies focused on lead generation and acquisition for finance and skill development training courses targeting B2C users. Managed campaign strategies across Google Ads, Meta Ads, Linkedin Ads, and email marketing.
Digital Marketing - Acquisition & Affiliation at Admiral Sport
July 1, 2022 - September 30, 2024Handled affiliate marketing for Admiralbet.it and Starvegas.it brands. Developed affiliate marketing plans covering sports, slot, casino, bingo, poker, virtual, and lottery markets. Negotiated and managed various deal structures including Revenue Share, CPA, PPC, and hybrid models. Monitored, analyzed, and optimized acquisition and affiliate campaigns. Identified growth opportunities and collaborated with key affiliates to maximize results. Led digital marketing strategy for the brand Admiralbet.news.
Digital Marketing - Acquisition - CRM Specialist at Elis.org
February 1, 2016 - June 30, 2022Managed digital marketing lead generation and funnel acquisition campaigns using platforms such as Google Ads, Meta Ads, Microsoft Ads, Linkedin Ads, DEM, Spotify Ad Studio, and Tik Tok Ads. Provided sales support at career days and student conferences. Managed CRM marketing and customer journey automation using CRM Dynamics 365. Created reports using Google Analytics and CRM Dynamics 365.
Digital Media Planner at OMD Italy
June 1, 2015 - February 28, 2016Digital campaign planner for the automotive sector, specifically for Nissan and Infiniti. Responsible for analysis and reporting of all Nissan digital campaigns.
Digital Acquisition Strategist at More Value
February 1, 2025 - June 1, 2025Responsible for strategy and media planning of advertising campaigns on major platforms including Google Ads, Meta Ads, LinkedIn Ads, and SMS marketing. Managed client relationships and analyzed campaigns to create reports.
Digital Marketing Lectures & Affiliate Consultant at Self Employed
October 1, 2024 - June 1, 2025Deliver digital marketing lessons in master's programs and courses for companies at various business schools. Focus on advertising platforms and digital strategy across Google Ads, Meta Ads, LinkedIn Ads, and affiliate marketing. Consults in the iGaming industry with affiliates portfolio.
Digital Marketing Strategist at Starting Finance
October 1, 2024 - February 28, 2025Developed digital marketing strategies for B2C users, focusing on training courses (Academy and Masterclasses) for finance and skill development. Managed campaign strategy on Google Ads, Meta Ads, LinkedIn Ads, and e-mail marketing.
Digital Marketing - Acquisition & Affiliation at Admiral Sport
July 1, 2022 - September 30, 2024Managed affiliate marketing for Italian Greentube's brands Admiralbet.it and Starvegas.it. Developed affiliate marketing plans covering sports, slots, casino, bingo, poker, virtual lottery games. Negotiated and managed deals with various structures such as Revenue Share, CPA, PPC, and hybrid models. Monitored and optimized online acquisition and affiliate campaign performance. Identified growth opportunities and managed collaboration with key affiliates.
Digital Marketing - Acquisition - CRM Specialist at Elis.org
February 1, 2016 - June 30, 2022Led digital marketing efforts focused on lead generation and funnel acquisition using platforms such as Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads, DEM, Spotify Ad Studio, and TikTok Ads. Provided sales support during career days and student conferences. Managed CRM marketing with a focus on customer journey and automation using Microsoft Dynamics 365. Produced reports utilizing Google Analytics and CRM Dynamics 365.
Digital Media Planner at OMD Italy
June 1, 2015 - February 28, 2016Planned digital campaigns in the automotive sector for clients including Nissan and Infiniti. Analyzed all digital campaigns of Nissan and provided detailed reports.
Digital Acquisition Strategist at More Value
February 1, 2025 - PresentStrategy and media planning: planning advertising campaigns on major platforms (Google Ads, Meta Ads, Linkedin Ads, SMS Marketing, etc.); managing client relationships; and analyzing campaign performance to create reports.
Digital Marketing Lectures & Affiliate Consultant
October 1, 2024 - PresentDelivering digital marketing lessons in master's programs and courses for companies at various business schools, focusing on advertising platforms and digital strategy. Providing affiliate marketing consultancy in the igaming industry (sports, slots, casino, poker, bingo) with an affiliates portfolio.
Digital Marketing Strategist at Starting Finance
February 28, 2025 - August 2, 2025Responsible for digital marketing strategy, lead generation, and acquisition for training courses in finance and skill development for B2C users. Campaign strategy included Google Ads, Meta Ads, Linkedin Ads, and email marketing.
Digital Marketing - Acquisition & Affiliation at Admiral Sport
September 30, 2024 - August 2, 2025Affiliate marketing for two Italian Greentube’s brands. Developed affiliate marketing plans covering sports, slots, casino, bingo, poker, virtual and lottery. Skilled in negotiation and sales with various deal structures like Revenue Share, CPA, PPC, and Hybrid models. Monitored and optimized online performance of acquisition and affiliate campaigns, identified growth opportunities, and collaborated with key affiliates. Managed digital marketing strategy for brand Admiralbet.news.
Digital Marketing - Acquisition - CRM Specialist at Elis.org
June 30, 2022 - August 2, 2025Handled digital marketing lead generation and funnel acquisition campaigns using multiple ad platforms. Provided sales support during career days and student conferences. Managed CRM marketing, customer journey, and automation with CRM Dynamics 365. Reported campaign performance using Google Analytics and CRM Dynamics 365.
Digital Media Planner at OMD Italy
February 28, 2016 - August 2, 2025Planned digital campaigns in the automotive sector for Nissan and Infiniti; conducted analysis and reporting of all digital campaigns of Nissan.
Digital Acquisition Strategist at More Value
February 1, 2025 - PresentStrategy and Media planning: planning advertising campaigns on major platforms (Google Ads, Meta Ads, Linkedin Ads, SMS Marketing, etc.); Account management including client relationships; Reporting involves analyzing campaigns and creating reports.
Digital Marketing Lectures & Affiliate Consultant
October 1, 2024 - PresentProviding digital marketing lessons in various master’s programs and corporate courses. Focus on advertising platforms and Digital Strategy (Google Ads, Meta Ads, Linkedin Ads, Affiliate Marketing, etc.). Affiliate Marketing consultancy in the iGaming industry (sports, slots, casino, poker, bingo) managing affiliate portfolios.
Digital Marketing Strategist at Starting Finance
February 28, 2025 - August 2, 2025Led the digital marketing strategy focusing on lead generation and acquisition for training courses in finance and skill development for B2C users. Crafted campaign strategies using Google Ads, Meta Ads, LinkedIn Ads, and Email Marketing.
Digital Marketing - Acquisition & Affiliation at Admiral Sport
September 30, 2024 - August 2, 2025Managed affiliate marketing for Italian Greentube's brands Admiralbet.it and Starvegas.it. Developed affiliate marketing plans across multiple gambling verticals. Negotiated sales deals with various models such as Revenue Share, CPA, PPC, and Hybrid models. Monitored and optimized online acquisition and affiliate campaigns, identifying growth opportunities and collaborating with key affiliates. Led digital marketing strategy for brand Admiralbet.news.
Digital Marketing - Acquisition - CRM Specialist at Elis.org
June 30, 2022 - August 2, 2025Handled digital marketing lead generation and funnel acquisition via Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads, DEM, Spotify Ad Studio, and TikTok Ads. Supported sales lead generation at career days and student conferences. Managed CRM marketing, customer journey, and automation with CRM Dynamics 365. Prepared reports with Google Analytics and CRM Dynamics 365.
Digital Media Planner at OMD Italy
February 29, 2016 - August 2, 2025Planned automotive sector digital campaigns for Nissan and Infiniti. Conducted report analysis of all digital campaigns for Nissan.
Affiliate Marketing Specialist at Admiral Sport
September 1, 2024 - September 17, 2025Affiliate Marketing lead generation and funnel acquisition for two Italian brands (AdmiralBet.it and Starvegas.it); developed affiliate program plans across sports, slots, casino, bingo, poker, virtual and lottery; negotiated deal structures (Revenue Share, CPA, PPC, and Hybrid models); monitored and optimized online performance of acquisition and affiliate campaigns; identified growth opportunities and collaborated with key affiliates to maximize results; contributed to digital marketing strategy and communications.
Digital Acquisition Strategist at Elis.org
June 1, 2022 - September 17, 2025Digital acquisition strategies, value optimization, CRM Dynamics 365, inbound marketing and associated analytics. Focus on planning and optimizing online performance and lead generation.
Affiliate Marketing Lead / Digital Marketing - Acquisition at Admiral Sport
September 1, 2024 - September 17, 2025Affiliate Marketing for two Italian brands: Admiral Bet Italia and Starvegas.it. Planned affiliate programs across sports, slots, casino, bingo, poker, virtual and lottery. Negotiated deals (Revenue Share, CPA, PPC, Hybrid), monitored online performance, identified growth opportunities, and collaborated with key affiliates to maximize results. Digital marketing strategy for the brand.
Digital Marketing Strategist at Freelance / Self-Employed
October 1, 2024 - PresentDigital marketing strategy for training courses (Academy and Masterclasses) in finance or skills development for B2C users; campaign strategy on Google Ads, Meta Ads, LinkedIn Ads, Email Marketing; affiliate channel planning; client relationship management; reporting and optimization.
Affiliate Marketing Lead at Admiral Sport
September 1, 2024 - September 17, 2025Led affiliate marketing for two Italian brands AdmirALbet.it and Starvegas.it. Developed affiliate marketing plans across sports, slots, casino, bingo, poker, virtual and lottery. Negotiated revenue-share, CPA and hybrid deal structures; monitored and optimized online performance of acquisition and affiliate campaigns; identified growth opportunities and collaborated with key affiliates to maximize results; contributed to digital marketing strategy and brand communications (Admiralbet newsletters).
Digital Acquisition Strategist at Elis.org
June 1, 2022 - September 17, 2025Led digital acquisition strategy and media planning for More Value. Managed campaigns across major platforms (Google Ads, Meta Ads, LinkedIn Ads, email/SMS). Built data-driven campaigns, tracked KPIs, and produced client reports. Optimized CRM-driven acquisition and automation, and collaborated with internal teams and external partners to maximize ROI.
Affiliate Marketing Lead / Digital Marketing - Acquisition & Affiliate at Admiral Sport
September 30, 2024 - September 19, 2025Affiliate Marketing for two Italian brands Admiralbet.it and Starvegas.it; Affiliate Marketing Plan: sports, slots, casino, bingo, poker, virtual and lottery. Strong negotiation and sales skills with Revenue Share, CPA, PPC and Hybrid models; Monitoring, analyzing and optimizing online performance of Acquisition and Affiliate campaigns; Identifying growth opportunities and collaboration with key affiliates to maximize results; Digital Marketing Strategy brand: Admiral Bet News.
Affiliate Marketing Lead / Digital Marketing - Acquisition & CRM Specialist at Admiral Sport
September 30, 2024 - September 20, 2025Affiliate Marketing for two Italian GreenTube brands: Admiralbet.it and Starvegas.it; develop Affiliate Marketing plan across Sports, Slots, Casino, Bingo, Poker, Virtual and Lottery. Negotiated deals with Revenue Share, CPA, PPC and Hybrid models; monitored and optimized online performance of Acquisition and Affiliate campaigns; identified growth opportunities and collaborated with key affiliates. Built Digital Marketing Strategy for brand Admiralbet.news.
Digital Marketing Strategy Lead Generation & Acquisition at Starting Finance
February 28, 2025 - September 20, 2025Led digital marketing, lead generation and acquisition initiatives; managed campaigns across Google Ads, Meta Ads, LinkedIn Ads, email marketing; aligned with finance training courses (Academy and Masterclasses) to build education-focused campaigns.
Digital Acquisitions Strategist at Elis.org
June 1, 2022 - September 20, 2025Developed digital acquisitions strategies; monitored, analyzed and optimized online performance; built growth opportunities and partnerships.
Digital Marketing - Acquisition & CRM Specialist at Nissan Italy
February 29, 2016 - October 17, 2025Reported on and analyzed all digital campaigns; led lead generation and funnel acquisition across Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads, and other platforms (DFM, Spotify Ads Studio, TikTok Ads); supported sales through career days and student conferences; managed CRM marketing and automation with CRM Dynamics 365; produced dashboards with Google Analytics and CRM Dynamics 365.
Affiliate Marketing Manager at Admiral Sport
September 30, 2024 - October 17, 2025Affiliate marketing for two Italian brands (Admiralbet.it and Starvegas.it); developed and executed lead-gen and acquisition strategies across sports, slots, casino, bingo, poker, virtual, and lottery verticals; negotiated Revenue Share, CPA, PPC, and Hybrid deals; monitored, analyzed, and optimized online performance of acquisition and affiliate campaigns; identified growth opportunities and collaborated with key affiliates to maximize results; contributed to Digital Marketing Strategy for Admiralbet.news.
Education
Master Executive Digital Marketing at LUISS BUSINESS SCHOOL
November 1, 2019 - June 30, 2020Master Marketing and Management at GEMA BUSINESS SCHOOL
November 1, 2014 - May 31, 2015Master Degree History, Anthropology and Geography at UNIVERSITY OF PALERMO
July 1, 2014 - July 1, 2014Bachelor’s degree in History at UNIVERSITY OF PALERMO
January 1, 2012 - December 31, 2012Master Executive Digital Marketing at LUISS Business School
November 1, 2019 - June 30, 2020Master Marketing and Management at GEMA Business School
November 1, 2014 - May 31, 2015Master Degree at University of Palermo
July 1, 2014 - July 1, 2014Bachelor's degree at University of Palermo
January 1, 2012 - December 31, 2012Master Executive Digital Marketing at LUISS Business School
November 1, 2019 - June 30, 2020Master Marketing and Management at GEMA Business School
November 1, 2014 - May 31, 2015Master Degree History, Anthropology and Geography at University of Palermo
July 1, 2014 - July 1, 2014Bachelor's degree in History at University of Palermo
January 1, 2012 - December 31, 2012Master Executive Digital Marketing at LUISS Business School
November 1, 2019 - June 30, 2020Master Marketing and Management at GEMA Business School
November 1, 2014 - May 31, 2015Master Degree History, Anthropology and Geography at University of Palermo
July 1, 2014 - July 1, 2014Bachelor's degree in History at University of Palermo
January 1, 2012 - December 31, 2012Bachelor's degree in History at University of Palermo
March 1, 2012 - September 17, 2025Master Degree in History, Anthropology and Geography at University of Palermo
July 1, 2014 - September 17, 2025Bachelor's degree in History at University of Palermo
January 1, 2012 - September 17, 2025Master Marketing and Management at University of Palermo
November 1, 2014 - May 1, 2015Master Degree in History, Anthropology and Geography at University of Palermo
July 1, 2014 - August 1, 2015Master Executive Digital Marketing at University of Palermo
November 1, 2019 - June 1, 2020Bachelor's Degree in History at University of Palermo
March 1, 2012 - September 17, 2025Master Marketing and Management at University of Palermo
November 1, 2014 - May 1, 2015Master Degree History, Anthropology and Geography at University of Palermo
July 1, 2014 - September 17, 2025Master Executive Digital Marketing at University of Palermo
November 1, 2019 - June 1, 2020Bachelor's degree in History at University of Palermo
March 1, 2012 - September 19, 2025Master Executive Digital Marketing at University of Palermo
November 1, 2019 - June 1, 2020Master Marketing and Management at University of Palermo
November 1, 2014 - May 1, 2015Master Degree History, Anthropology and Geography at University of Palermo
July 1, 2014 - September 19, 2025Bachelor's degree in History at University of Palermo
January 11, 2030 - March 1, 2012Master Marketing and Management at University of Palermo
November 1, 2014 - May 31, 2015Master Degree History, Anthropology and Geography at University of Palermo
July 1, 2014 - September 20, 2025Master Executive Digital Marketing at University of Palermo
November 1, 2019 - June 30, 2020Bachelor's degree in History at University of Palermo
January 11, 2030 - October 17, 2025Qualifications
Google Ads - Search
January 1, 2015 - December 31, 2015Google Ads - Display
January 1, 2015 - December 31, 2015Google Ads - Video
January 1, 2015 - December 31, 2015Google Analytics
January 1, 2015 - December 31, 2015Hubspot Academy - Inbound Marketing
January 1, 2015 - December 31, 2015Hubspot Academy - E-Mail Marketing
January 1, 2015 - December 31, 2015Hubspot Academy - Social Media Marketing
January 1, 2015 - December 31, 2015Hubspot Academy - Digital Marketing
January 1, 2015 - December 31, 2015Google Ads - Search
January 1, 2020 - December 31, 2020Google Ads - Display
January 1, 2020 - December 31, 2020Google Ads - Video
January 1, 2020 - December 31, 2020Google Analytics
January 1, 2020 - December 31, 2020Hubspot Academy - Inbound Marketing
January 1, 2020 - December 31, 2020Hubspot Academy - E-Mail Marketing
January 1, 2020 - December 31, 2020Hubspot Academy - Social Media Marketing
January 1, 2020 - December 31, 2020Hubspot Academy - Digital Marketing
January 1, 2020 - December 31, 2020Google Ads - Search
January 11, 2030 - August 2, 2025Google Ads - Display
January 11, 2030 - August 2, 2025Google Ads - Video
January 11, 2030 - August 2, 2025Google Analytics
January 11, 2030 - August 2, 2025Hubspot Academy - Inbound Marketing
January 11, 2030 - August 2, 2025Hubspot Academy - E-Mail Marketing
January 11, 2030 - August 2, 2025Hubspot Academy - Social Media Marketing
January 11, 2030 - August 2, 2025Hubspot Academy - Digital Marketing
January 11, 2030 - August 2, 2025Google Ads - Search
January 11, 2030 - August 2, 2025Google Ads - Display
January 11, 2030 - August 2, 2025Google Ads - Video
January 11, 2030 - August 2, 2025Google Analytics
January 11, 2030 - August 2, 2025Hubspot Academy - Inbound Marketing
January 11, 2030 - August 2, 2025Hubspot Academy - E-Mail Marketing
January 11, 2030 - August 2, 2025Hubspot Academy - Social Media Marketing
January 11, 2030 - August 2, 2025Hubspot Academy - Digital Marketing
January 11, 2030 - August 2, 2025Master Executive Digital Marketing
November 1, 2019 - June 1, 2020Google Ads Certification - Search
January 11, 2030 - September 17, 2025Google Ads Certification - Display
January 11, 2030 - September 17, 2025Google Ads Certification - Video
January 11, 2030 - September 17, 2025Google Analytics Certification
January 11, 2030 - September 17, 2025HubSpot Academy - Inbound Marketing
January 11, 2030 - September 17, 2025HubSpot Academy - E-mail Marketing
January 11, 2030 - September 17, 2025HubSpot Academy - Social Media Marketing
January 11, 2030 - September 17, 2025HubSpot Academy - Digital Marketing
January 11, 2030 - September 17, 2025Google Ads Certification
January 11, 2030 - September 17, 2025HubSpot Inbound Marketing Certification
January 11, 2030 - September 17, 2025HubSpot Academy - Social Media Marketing Certification
January 11, 2030 - September 17, 2025Inbound Marketing Certifications
January 11, 2030 - September 17, 2025Google Ads Certification (Search, Display, Video)
January 11, 2030 - September 17, 2025Google Analytics Certification
January 11, 2030 - September 17, 2025HubSpot Academy - Inbound Marketing
January 11, 2030 - September 17, 2025HubSpot Academy - Social Media Marketing
January 11, 2030 - September 17, 2025HubSpot Academy - Digital Marketing
January 11, 2030 - September 17, 2025Google Ads Certification - Search
January 11, 2030 - September 19, 2025Google Ads Certification - Display
January 11, 2030 - September 19, 2025Google Ads Certification - Video
January 11, 2030 - September 19, 2025Google Analytics Certification
January 11, 2030 - September 19, 2025HubSpot Academy - Inbound Marketing
January 11, 2030 - September 19, 2025HubSpot Academy - Email Marketing
January 11, 2030 - September 19, 2025HubSpot Academy - Social Media Marketing
January 11, 2030 - September 19, 2025Digital Marketing Certification
January 11, 2030 - September 19, 2025Google Ads Certification (Search, Display, Video)
January 11, 2030 - September 20, 2025Google Analytics Certification
January 11, 2030 - September 20, 2025HubSpot Inbound Marketing Certification
January 11, 2030 - September 20, 2025HubSpot Social Media Marketing Certification
January 11, 2030 - September 20, 2025Inbound Marketing HubSpot Academy
January 11, 2030 - September 20, 2025Master Marketing and Management
November 1, 2014 - May 1, 2015Master Executive Digital Marketing
November 2, 2019 - June 2, 2020Google Ads Certification
January 11, 2030 - October 17, 2025Google Analytics Certification
January 11, 2030 - October 17, 2025HubSpot Inbound Marketing Certification
January 11, 2030 - October 17, 2025Industry Experience
Gaming, Financial Services, Education, Professional Services, Consumer Goods, Media & Entertainment, Software & Internet, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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