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Hi! I'm Aitana Paredes, a dedicated Digital Marketing Specialist and Website Manager based in Dublin. I have solid experience in paid advertising, SEO, and e-commerce strategies that help businesses grow their online presence and boost sales. I enjoy analyzing campaign data, managing WordPress websites, and crafting engaging marketing content that connects with target audiences. I have worked across both B2B and B2C markets, and I'm passionate about using measurable digital marketing tactics to drive success. When I'm not working, you'll find me playing hockey, reading, or planning my next travel adventure!…Hi! I'm Aitana Paredes, a dedicated Digital Marketing Specialist and Website Manager based in Dublin. I have solid experience in paid advertising, SEO, and e-commerce strategies that help businesses grow their online presence and boost sales. I enjoy analyzing campaign data, managing WordPress websites, and crafting engaging marketing content that connects with target audiences. I have worked across both B2B and B2C markets, and I'm passionate about using measurable digital marketing tactics to drive success. When I'm not working, you'll find me playing hockey, reading, or planning my next travel adventure!

Aitana Paredes

Digital Marketer, PPC Manager, SEO Expert, +1

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Hi! I'm Aitana Paredes, a dedicated Digital Marketing Specialist and Website Manager based in Dublin. I have solid experience in paid advertising, SEO, and e-commerce strategies that help businesses grow their online presence and boost sales. I enjoy analyzing campaign data, managing WordPress websites, and crafting engaging marketing content that connects with target audiences. I have worked across both B2B and B2C markets, and I'm passionate about using measurable digital marketing tactics to drive success. When I'm not working, you'll find me playing hockey, reading, or planning my next travel adventure!…Hi! I'm Aitana Paredes, a dedicated Digital Marketing Specialist and Website Manager based in Dublin. I have solid experience in paid advertising, SEO, and e-commerce strategies that help businesses grow their online presence and boost sales. I enjoy analyzing campaign data, managing WordPress websites, and crafting engaging marketing content that connects with target audiences. I have worked across both B2B and B2C markets, and I'm passionate about using measurable digital marketing tactics to drive success. When I'm not working, you'll find me playing hockey, reading, or planning my next travel adventure!

Available to hire

Hi! I’m Aitana Paredes, a dedicated Digital Marketing Specialist and Website Manager based in Dublin. I have solid experience in paid advertising, SEO, and e-commerce strategies that help businesses grow their online presence and boost sales. I enjoy analyzing campaign data, managing WordPress websites, and crafting engaging marketing content that connects with target audiences.

I have worked across both B2B and B2C markets, and I’m passionate about using measurable digital marketing tactics to drive success. When I’m not working, you’ll find me playing hockey, reading, or planning my next travel adventure!

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Digital Marketing Specialist & Website Manager at Vinny Byrne

September 1, 2022 - June 9, 2024

Led the planning, execution, and optimization of paid search campaigns across Google Ads, improving ROAS and driving high-converting traffic. Developed and implemented a comprehensive e-commerce strategy, boosting engagement and sales. Managed the company's WordPress website including content updates, UX improvements, and performance tracking. Utilized Google Analytics to track KPIs, identify trends, and report on campaign effectiveness. Created and scheduled content calendars, managed product uploads, promotions, and landing pages. Designed marketing materials supporting brand consistency using Adobe Creative Cloud and Canva. Applied SEO best practices to enhance organic search performance and keyword rankings.

Administrative Assistant & Digital Support at Vinny Byrne

May 1, 2021 - September 1, 2022

Provided frontline customer service handling inquiries via phone, email, and in-person professionally. Maintained client databases and assisted in customer communication for campaigns. Supported the Managing Director with administrative and operational tasks. Assisted with website content updates, e-commerce product uploads, and order processing.