I am an experienced Digital Strategist and Marketing professional with a strong background in market analysis, consumer behavior, and project management. Over the years, I've built expertise working remotely in diverse sectors including furniture, tourism, food & beverage e-commerce, insurance, automotive, and startups, collaborating effectively with teams and agencies. Currently, I continue to expand my knowledge and skills through advanced education in digital marketing and English, constantly honing my strategic and operational capabilities in digital campaigns, CRM, content strategy, and product marketing to deliver impactful business results.

Riccardo Porcu

I am an experienced Digital Strategist and Marketing professional with a strong background in market analysis, consumer behavior, and project management. Over the years, I've built expertise working remotely in diverse sectors including furniture, tourism, food & beverage e-commerce, insurance, automotive, and startups, collaborating effectively with teams and agencies. Currently, I continue to expand my knowledge and skills through advanced education in digital marketing and English, constantly honing my strategic and operational capabilities in digital campaigns, CRM, content strategy, and product marketing to deliver impactful business results.

Available to hire

I am an experienced Digital Strategist and Marketing professional with a strong background in market analysis, consumer behavior, and project management. Over the years, I’ve built expertise working remotely in diverse sectors including furniture, tourism, food & beverage e-commerce, insurance, automotive, and startups, collaborating effectively with teams and agencies.

Currently, I continue to expand my knowledge and skills through advanced education in digital marketing and English, constantly honing my strategic and operational capabilities in digital campaigns, CRM, content strategy, and product marketing to deliver impactful business results.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

Italian
Fluent
English
Advanced
Spanish; Castilian
Intermediate

Work Experience

Account Manager at Cagliari Dental and Medical Practice
September 1, 2022 - August 4, 2025
Managed accounts and projects for the clinic.
Digital Strategist - Remote at Digital Coach
May 1, 2022 - September 30, 2022
Served as a Digital Coach providing expertise in market analysis, content strategy, meta ads, and landing page optimization.
Digital Strategist - Remote at Digital Coach
December 1, 2021 - Present
Conducted market analysis, developed content strategy, managed Meta ads and landing page optimizations.
Growth Marketing Manager - Remote at Personal clients and collaborations with teams and agencies
December 1, 2021 - June 19, 2024
Worked as Growth Marketing Manager focusing on market and consumer analysis with an emphasis on acquisition, customer journey, and retention. Managed CRM, project management, Meta and Google Ads campaigns, landing page optimization and automations, and product strategy across diverse sectors including Furniture, Tourism, Food & Beverage e-commerce, Insurance, B2B, Automotive, and Startups.
Growth Marketing Manager - Remote at Various Clients
December 1, 2020 - Present
Managed personal clients and collaborated with teams and agencies across various sectors including Furniture (Basigheddu Srl), Tourism (Costa Crociere), Food & Beverage e-commerce (Medicarb), Insurance (Manconi Assicurazione), B2B (Karalis), Automotive (Aelle), and Startups (Honora). Responsibilities included market and consumer analysis focused on acquisition, customer journey, and retention; CRM; project management; Meta and Google Ads; landing page optimization and automations; and product strategy.
Account Manager - Cagliari at Dental and medical practice
June 1, 2019 - July 31, 2022
Managed accounts and public relations for dental and medical practices.

Education

Bachelor's Degree at University of Cagliari
September 1, 2018 - November 30, 2021
Master’s degree in Corporate Communication at UPA Academy, Milan
June 1, 2019 - July 1, 2022
Bachelor’s Degree in Science of Communication at University of Cagliari
October 1, 2021 - June 1, 2022
Digital Marketing Master at Digital Coach, Milan
July 1, 2024 - August 4, 2025
English Course at International English Center
October 1, 2023 - August 4, 2025

Qualifications

Certificate in Growth strategy, project management, Facebook Ads, data strategy, CRM, product strategy, product launch, Google Ads, market analysis, B2B sales, branding strategy, e-mail marketing, automations and integrations, business validation
October 1, 2023 - June 18, 2024
International English Center - English Course
July 1, 2024 - July 8, 2025
Digital Marketing Master - Digital Coach, Milan
October 1, 2021 - June 30, 2022
Professional courses Certificate in Growth Strategy, Project Management, Facebook Ads, Data Strategy, CRM, Product Strategy, Product Launch, Google Ads, Market Analysis, B2B Sales, Branding Strategy, Email Marketing, Automations and Integrations, Business
January 1, 2025 - July 1, 2025

Industry Experience

Retail, Travel & Hospitality, Consumer Goods, Healthcare, Professional Services, Financial Services

Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate