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Hi, I’m Sue Elchyan, a strategic and results-driven Digital Marketing Expert with over 10 years of experience in social media, content, email marketing, SEO, and campaign development. I also bring over 4 years of graphic design experience, creating creative assets for branding and marketing campaigns. I’m passionate about driving engagement and delivering strong KPIs through well-rounded digital strategies. I thrive in managing full-cycle digital projects and love collaborating with cross-functional teams to build brand presence and achieve company goals. I'm dedicated to creating impactful campaigns that grow brands and connect with audiences effectively.…Hi, I’m Sue Elchyan, a strategic and results-driven Digital Marketing Expert with over 10 years of experience in social media, content, email marketing, SEO, and campaign development. I also bring over 4 years of graphic design experience, creating creative assets for branding and marketing campaigns. I’m passionate about driving engagement and delivering strong KPIs through well-rounded digital strategies. I thrive in managing full-cycle digital projects and love collaborating with cross-functional teams to build brand presence and achieve company goals. I'm dedicated to creating impactful campaigns that grow brands and connect with audiences effectively.

Sue Elchyan

Digital Marketer, Marketing Strategist, Social Media Manager, +2

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Hi, I’m Sue Elchyan, a strategic and results-driven Digital Marketing Expert with over 10 years of experience in social media, content, email marketing, SEO, and campaign development. I also bring over 4 years of graphic design experience, creating creative assets for branding and marketing campaigns. I’m passionate about driving engagement and delivering strong KPIs through well-rounded digital strategies. I thrive in managing full-cycle digital projects and love collaborating with cross-functional teams to build brand presence and achieve company goals. I'm dedicated to creating impactful campaigns that grow brands and connect with audiences effectively.…Hi, I’m Sue Elchyan, a strategic and results-driven Digital Marketing Expert with over 10 years of experience in social media, content, email marketing, SEO, and campaign development. I also bring over 4 years of graphic design experience, creating creative assets for branding and marketing campaigns. I’m passionate about driving engagement and delivering strong KPIs through well-rounded digital strategies. I thrive in managing full-cycle digital projects and love collaborating with cross-functional teams to build brand presence and achieve company goals. I'm dedicated to creating impactful campaigns that grow brands and connect with audiences effectively.

Available to hire

Hi, I’m Sue Elchyan, a strategic and results-driven Digital Marketing Expert with over 10 years of experience in social media, content, email marketing, SEO, and campaign development. I also bring over 4 years of graphic design experience, creating creative assets for branding and marketing campaigns. I’m passionate about driving engagement and delivering strong KPIs through well-rounded digital strategies.

I thrive in managing full-cycle digital projects and love collaborating with cross-functional teams to build brand presence and achieve company goals. I’m dedicated to creating impactful campaigns that grow brands and connect with audiences effectively.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Armenian

Fluent

Russian

Advanced

English

Advanced

Work Experience

Head of Marketing at Babikian Healthcare Products

October 1, 2022 - May 31, 2023

Developed and executed integrated marketing strategies across digital and offline channels, leading to a 40% increase in brand visibility within the first quarter. Managed and optimized campaigns for healthcare products, resulting in a 30% boost in online engagement and improved lead quality. Built real-time reporting dashboards to track KPIs such as CTR, conversion rate, and ROI, enabling data-driven decision-making and quicker campaign adjustments. Coordinated closely with sales and product teams to ensure full alignment between marketing efforts and company goals, contributing to a 15% increase in quarterly sales. Launched educational content initiatives that enhanced customer trust and positioned the brand as a reliable authority in health and wellness.

SMM Manager at BarCamp Yerevan

January 1, 2022 - December 31, 2023

Developed and executed social media strategies to promote annual tech and media events, resulting in a 35% increase in event registrations through targeted advertising campaigns. Created content calendars and coordinated event-specific campaigns across Facebook and Instagram, growing social media following by 25% and achieving an average post engagement rate of 12%, exceeding industry benchmarks. Produced branded visuals and ensured consistent tone and aesthetic across platforms, maintaining strong brand identity throughout the campaign period. Managed targeted advertising campaigns that boosted community engagement and contributed to record-breaking attendance and online participation at three major annual events. Designed and launched a viral hashtag campaign that amplified event visibility and encouraged user-generated content.

Digital Marketing Manager at Deem Communications

August 1, 2021 - September 30, 2022

Led digital marketing efforts across web, SEO, email, social media, and paid ads, contributing to a 45% increase in qualified leads over one year. Collaborated with content and design teams to produce audience-tailored assets, increasing campaign engagement by 30%. Managed marketing budget effectively, using A/B testing to improve ad performance and reduce CPA by 20%. Delivered actionable analytics reports, enabling data-driven optimizations and improving ROI across channels.

Digital Marketing Specialist at Digitain

November 1, 2018 - June 30, 2021

Executed social media strategies that led to a 60% growth in audience size and boosted brand visibility in competitive markets. Managed digital budgets and optimized campaign spending, increasing conversion rates by 25%. Continuously analyzed performance data to refine targeting and content strategy, resulting in measurable engagement gains.

Digital Marketing Expert at NDigitec

November 1, 2017 - June 30, 2018

Crafted and implemented omnichannel marketing strategies for B2B and B2C segments, improving inbound lead quality by 35%. Managed campaign planning, targeting, and analytics, streamlining workflows and shortening conversion cycles. Delivered consistent ROI improvements through detailed reporting and testing-based optimization.

Head of Marketing Department at R&B Partners

April 1, 2017 - August 31, 2017

Designed and launched multi-channel marketing initiatives that expanded brand presence and customer reach. Coordinated cross-platform promotional campaigns, increasing customer engagement by 40% in under six months. Led and mentored a small internal team, aligning marketing deliverables with executive stakeholder priorities.

Marketing Campaign Manager at BetConstruct

January 1, 2016 - February 28, 2017

Developed integrated B2B/B2C marketing campaigns, delivering high-converting funnels that directly supported business growth. Led planning, execution, and reporting processes across departments, ensuring cohesive and goal-aligned messaging. Achieved significant lead generation improvements, contributing to multiple high-value partnership deals.