Available to hire
Hi, I’m Sanjana Shirke, a performance-driven Inbound Digital Marketing Specialist based in Paris. I have solid experience working across B2B, SaaS, and tech sectors, focusing on content creation, SEO strategy, campaign optimization, and multi-platform growth marketing. I love crafting strategic storytelling and brand positioning to help businesses grow through marketing automation and data-driven insights.
I’m passionate about delivering measurable growth and fostering customer-centric marketing strategies. With a knack for analytics and marketing technologies, I always strive to create impactful campaigns that engage audiences and drive results. I’m excited to keep evolving my skills and contribute to innovative marketing projects.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Beginner
Work Experience
Digital Content Marketing Associate at Global Blue
January 1, 2025 - PresentLed LinkedIn content strategy, boosting organic engagement by 6%. Created AI-driven, SEO-optimized blog content and landing pages using SEMrush, increasing impressions by 20% and organic traffic by 15%. Managed Magnolia CMS content calendars for 100% publishing consistency and enhanced multi-channel engagement by 9%. Implemented automated email nurturing with A/B testing improving outreach effectiveness. Built executive dashboards for regional performance marketing decisions.
Digital Content Marketing Associate at Global Blue
January 1, 2025 - June 4, 2024Developed and executed LinkedIn content strategies, increasing organic engagement by 6% and enhancing thought leadership. Crafted AI driven, SEO and LLM-optimized blog content and landing pages using SEMrush and generative AI tools, leading to a 20% increase in impressions and 15% growth in organic traffic. Planned and managed content calendars in Magnolia CMS, ensuring 100% publishing consistency and improving multi-channel engagement by 9%. Launched and monitored automated email nurturing sequences with A/B testing to optimize subject lines and CTAs, boosting outreach effectiveness and engagement. Designed executive-level dashboards for performance marketing, enabling data-driven decisions across regional teams.
Marketing & Communication Specialist at Schneider Electric
September 30, 2024 - September 22, 2025Drove 30% increase in sales enablement by analyzing customer journeys and shaping brand narratives. Created technical newsletters via Mailchimp and SharePoint, achieving 40% higher open rates and 25% higher engagement. Localized assets for 4 global hubs, boosting campaign performance by 20% and ensuring brand consistency across regions.
Marketing & Communication Specialist at Schneider Electric
March 1, 2024 - September 30, 2024Drove a 30% increase in sales enablement effectiveness by analyzing customer journeys and shaping impactful brand narratives. Designed and delivered technical newsletters using Mailchimp and SharePoint, achieved 40% higher open rates and 25% higher engagement. Adapted and localized marketing assets for 4 global hubs, boosting campaign performance by 20% and ensuring global brand consistency.
Marketing Project Assistant at Legrand
October 31, 2023 - September 22, 2025Optimized SEO for 33 international websites, achieving a 10% monthly increase in organic traffic and improving website performance. Conducted CMS audits, reduced errors by 20%, and strengthened the digital brand experience. Implemented on-page SEO best practices (title tags, meta descriptions, H1/H2/H3), resulting in a 16% improvement in rankings for key product pages. Managed sponsored content and newsletters to reinforce brand positioning. Used Google Analytics 4 to measure impact and implement enhancements that increased lead conversions by 6%.
Brand Marketing Manager at HimalayanJunglee
June 30, 2023 - September 22, 2025Led end-to-end brand marketing initiatives in Mumbai, driving awareness and demand across regional markets through integrated campaigns and messaging that aligned with local consumer needs.
Marketing Project Assistant at Legrand
April 1, 2023 - October 31, 2023Optimized SEO for 33 international websites, achieved a 10% monthly increase in organic traffic and improved website performance. Conducted CMS audits and site updates, reduced errors by 20% and strengthened the digital brand experience. Implemented on-page SEO best practices by optimizing HTML tags, including title tags, meta descriptions, and heading structures (H1, H2, H3), resulting in a 16% improvement in search rankings for key product pages. Managed sponsored content and newsletters to strengthen brand positioning. Used Google Analytics 4 to assess campaign impact and implemented enhancements that increase lead conversions by 6%.
Brand Marketing Manager at HimalayanJunglee
April 1, 2022 - June 30, 2023Digital Marketing Associate at Dimensionless
March 31, 2022 - September 22, 2025Executed cross-channel digital marketing initiatives and supported lead generation programs across markets in Mumbai, contributing to pipeline growth and marketing operations efficiency.
Digital Marketing Associate at Dimensionless
October 1, 2021 - March 31, 2022Sales and Marketing Assistant at Volks Digital Lab IT Service
August 31, 2021 - September 22, 2025Assisted sales and marketing activities for remote services, supporting campaigns and customer communications.
Sales and Marketing Assistant at Volks Digital Lab IT Service
March 1, 2021 - August 31, 2021Education
Master of Marketing Management at Grenoble Ecole de Management
January 1, 2022 - December 31, 2024Bachelor of Management Studies at Mumbai University
January 1, 2019 - December 31, 2022Master of Marketing Management at Grenoble Ecole de Management
January 1, 2022 - January 1, 2024Bachelor of Management Studies at Mumbai University
January 1, 2019 - January 1, 2022Qualifications
LVMH Inside Certificate
January 11, 2030 - September 22, 2025HubSpot Certification (Sales Reporting Marketing)
January 11, 2030 - September 22, 2025SEO (SEMrush)
January 11, 2030 - September 22, 2025Google Analytics (GA4) Certification
January 11, 2030 - September 22, 2025Hootsuite Platform Certification - Advanced
January 11, 2030 - September 22, 2025Industry Experience
Software & Internet, Energy & Utilities, Consumer Goods, Retail, Professional Services, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Hire a Digital Marketer
We have the best digital marketer experts on Twine. Hire a digital marketer in Paris today.