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Hi! I'm Rylee Sawyer, a passionate marketing professional with over 3 years of experience specializing in healthcare and public health sectors. I love creating innovative digital strategies and engaging content that drives brand growth and boosts online presence. Working collaboratively across teams is something I truly value, and I’m always eager to learn and adapt in the fast-paced world of marketing. Throughout my career, I’ve managed successful social media campaigns, optimized digital advertising, and analyzed performance metrics to help organizations achieve their goals. Whether it’s designing eye-catching promotional materials or responding to media inquiries during crisis situations, I aim to bring creativity and data-driven insights to every project.…Hi! I'm Rylee Sawyer, a passionate marketing professional with over 3 years of experience specializing in healthcare and public health sectors. I love creating innovative digital strategies and engaging content that drives brand growth and boosts online presence. Working collaboratively across teams is something I truly value, and I’m always eager to learn and adapt in the fast-paced world of marketing. Throughout my career, I’ve managed successful social media campaigns, optimized digital advertising, and analyzed performance metrics to help organizations achieve their goals. Whether it’s designing eye-catching promotional materials or responding to media inquiries during crisis situations, I aim to bring creativity and data-driven insights to every project.

Rylee Sawyer

Marketing Strategist, Digital Marketer, Social Media Manager, +2

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Hi! I'm Rylee Sawyer, a passionate marketing professional with over 3 years of experience specializing in healthcare and public health sectors. I love creating innovative digital strategies and engaging content that drives brand growth and boosts online presence. Working collaboratively across teams is something I truly value, and I’m always eager to learn and adapt in the fast-paced world of marketing. Throughout my career, I’ve managed successful social media campaigns, optimized digital advertising, and analyzed performance metrics to help organizations achieve their goals. Whether it’s designing eye-catching promotional materials or responding to media inquiries during crisis situations, I aim to bring creativity and data-driven insights to every project.…Hi! I'm Rylee Sawyer, a passionate marketing professional with over 3 years of experience specializing in healthcare and public health sectors. I love creating innovative digital strategies and engaging content that drives brand growth and boosts online presence. Working collaboratively across teams is something I truly value, and I’m always eager to learn and adapt in the fast-paced world of marketing. Throughout my career, I’ve managed successful social media campaigns, optimized digital advertising, and analyzed performance metrics to help organizations achieve their goals. Whether it’s designing eye-catching promotional materials or responding to media inquiries during crisis situations, I aim to bring creativity and data-driven insights to every project.

Available to hire

Hi! I’m Rylee Sawyer, a passionate marketing professional with over 3 years of experience specializing in healthcare and public health sectors. I love creating innovative digital strategies and engaging content that drives brand growth and boosts online presence. Working collaboratively across teams is something I truly value, and I’m always eager to learn and adapt in the fast-paced world of marketing.

Throughout my career, I’ve managed successful social media campaigns, optimized digital advertising, and analyzed performance metrics to help organizations achieve their goals. Whether it’s designing eye-catching promotional materials or responding to media inquiries during crisis situations, I aim to bring creativity and data-driven insights to every project.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Lead at Tennova Healthcare - Turkey Creek

April 1, 2024 - June 20, 2024

Planned and managed paid advertising campaigns on Facebook optimizing performance through demographic targeting to drive service line awareness and patient leads. Used Facebook Ads Manager and Meta Business Suite to launch, monitor, and optimize social media content contributing to a 72% engagement rate increase. Created printed promotional materials such as fliers, posters, and rack cards using Canva. Monitored and managed 5+ SEO digital campaigns and ensured up-to-date patient navigation information. Analyzed and presented monthly performance reports for digital campaigns and social media metrics to senior leadership. Acted as liaison for emergency media inquiries and managed online reputation through review responses. Wrote and distributed press releases and maintained SEO-friendly website content.

Marketing Coordinator at Integrity Dental Services

June 1, 2023 - November 30, 2023

Assisted with marketing strategies via customer analysis and trend using Meta Business Suite and HubSpot. Boosted brand awareness and executed marketing campaigns contributing to 20% growth in media coverage. Created brochures and flyers for multiple campaigns using Adobe Express. Composed daily social media posts and helped establish presence on TikTok, Facebook, and Instagram. Utilized photography and videography skills to create engaging social media content. Increased follower growth rate by 30% across platforms with innovative brand messaging.

Health Communications Fellow at Centers Of Disease Control

August 1, 2021 - May 31, 2023

Created content aligning with CDC guidelines and best practices. Contributed to 12% growth in CDC social media followers through targeted campaigns. Managed weekly social media news update newsletter contributing to 16% increase in subscriber engagement. Monitored and reported comments on all CDC social media platforms. Helped manage social media communication during health crises. Analyzed newsletter metrics for continuous improvement resulting in 24% increase in content relevance. Collaborated cross-departmentally resulting in 18% increase in new subscribers. Recorded and distributed social media metrics improving marketing engagement by 35%. Implemented dynamic content yielding a 20% improvement in email performance. Provided leadership and training opportunities within the team.

Marketing Lead at Tennova Healthcare - Turkey Creek

April 1, 2024 - June 16, 2024

Planned and managed paid advertising campaigns on Facebook optimizing performance through demographic targeting to drive service line awareness and patient leads. Used Facebook Ads Manager and Meta Business Suite to launch, monitor, and optimize social media content contributing to a 72% engagement rate increase since employment. Created printed promotional materials such as fliers, posters, rack cards and other patient and provider targeted collateral using Canva. Monitored and managed 5+ SEO digital campaigns, ensuring information regarding providers, address, and contact information is up to date for patient navigation. Analyzed and presented monthly performance reports for digital campaigns, social media metrics, and web analytics to senior leadership, offering insights for future strategic planning. Acted as the liaison for all emergency media inquiries, collaborating with corporate executive teams to draft timely, appropriate responses for crisis communication. Monitored and resp

Marketing Coordinator at Integrity Dental Services

June 1, 2023 - November 30, 2023

Assisted with marketing strategies through customer analysis and trend using Meta Business Suite and HubSpot. Boosted brand awareness and executed successful marketing campaigns, contributing to a 20% growth in media coverage and brand visibility. Created tangible marketing assets such as brochures and flyers for 5+ marketing campaigns during the duration of six months using Adobe Express. Composed daily posts for social media and helped build corporate presence on TikTok, Facebook, and Instagram. Utilized photography and videography skills to capture and edit engaging content for social media. Successfully increased follower growth rate of 30% across all practicing social media platforms. Created social media content with innovative brand messaging to support new product launches.

Health Communications Fellow at Centers Of Disease Control

August 1, 2021 - May 31, 2023

Worked with members within CDC to help create content that aligns with the organization's guidelines and best practices. Contributed to growth of CDC's social media followers by an average of 12% through targeted campaigns and partnerships. Was in charge of curating a Weekly Social Media News Update Newsletter to a wide audience within all CDC departments; contributing to a 16% increase in subscriber engagement. Was solely responsible for monitoring and reporting comments on CDC social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. Reviewed digital content submitted from different clients within CDC departments. Helped with managing social media communication during health crises. Consistently analyzed newsletter performance metrics to provide actionable insights for continuous improvement; resulting in a 24% increase in overall improvement in content relevance. Collaborated with other departments to cross-promote newsletters and highlight department achievements;