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Hi, I'm Holly Sohail, a creative and performance-driven content creator with a background in drama and over five years of experience managing social media for hospitality brands. I specialize in creating engaging short-form video content around fitness, travel, and lifestyle, and I'm passionate about telling compelling stories through digital media. With skills in video production, trend research, and data-led strategies across TikTok, YouTube, Instagram, and Facebook, I enjoy building personal brands as well as supporting businesses to grow their online presence. My experience in drama and immersive theatre also gives me a unique edge in on-camera acting and storytelling.…Hi, I'm Holly Sohail, a creative and performance-driven content creator with a background in drama and over five years of experience managing social media for hospitality brands. I specialize in creating engaging short-form video content around fitness, travel, and lifestyle, and I'm passionate about telling compelling stories through digital media. With skills in video production, trend research, and data-led strategies across TikTok, YouTube, Instagram, and Facebook, I enjoy building personal brands as well as supporting businesses to grow their online presence. My experience in drama and immersive theatre also gives me a unique edge in on-camera acting and storytelling.

Holly Sohail

Content Creator, Social Media Manager, Actor, +2

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Hi, I'm Holly Sohail, a creative and performance-driven content creator with a background in drama and over five years of experience managing social media for hospitality brands. I specialize in creating engaging short-form video content around fitness, travel, and lifestyle, and I'm passionate about telling compelling stories through digital media. With skills in video production, trend research, and data-led strategies across TikTok, YouTube, Instagram, and Facebook, I enjoy building personal brands as well as supporting businesses to grow their online presence. My experience in drama and immersive theatre also gives me a unique edge in on-camera acting and storytelling.…Hi, I'm Holly Sohail, a creative and performance-driven content creator with a background in drama and over five years of experience managing social media for hospitality brands. I specialize in creating engaging short-form video content around fitness, travel, and lifestyle, and I'm passionate about telling compelling stories through digital media. With skills in video production, trend research, and data-led strategies across TikTok, YouTube, Instagram, and Facebook, I enjoy building personal brands as well as supporting businesses to grow their online presence. My experience in drama and immersive theatre also gives me a unique edge in on-camera acting and storytelling.

Available to hire

Hi, I’m Holly Sohail, a creative and performance-driven content creator with a background in drama and over five years of experience managing social media for hospitality brands. I specialize in creating engaging short-form video content around fitness, travel, and lifestyle, and I’m passionate about telling compelling stories through digital media.

With skills in video production, trend research, and data-led strategies across TikTok, YouTube, Instagram, and Facebook, I enjoy building personal brands as well as supporting businesses to grow their online presence. My experience in drama and immersive theatre also gives me a unique edge in on-camera acting and storytelling.

Skills

Experience Level

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Content Creator at Freelance TikTok

January 1, 2023 - June 5, 2024

Built a personal brand through short-form video content focusing on fitness, travel and lifestyle. Produced and edited all content. Developed skills in video editing, content strategy and performance analytics using TikTok Creator Tools. Generated 59,000+ views on TikTok through strategic posting, audience targeting and trend-led visuals.

Deputy & Social Media Manager at Youngs

January 1, 2019 - December 31, 2023

Created engaging, on-brand content (Reels, Stories, Posts) across Instagram, Facebook, Twitter and TikTok, driving foot traffic and online engagement. Designed and scheduled posts using Canva and Meta tools. Increased follower engagement through behind the scenes content and community highlights. Launched seasonal campaigns such as Christmas and sporting events with high organic reach. Grew social following and improved customer interaction through consistent content and tone of voice.

Creative Support at Cheeky Communications

June 1, 2025 - June 30, 2025

Supported the development of creative campaign concepts. Wrote posting copy for Instagram. Helped plan and support social media strategy, including content ideas, influencer suggestions and trend research. Created and edited short content. Contributed to pitch decks and mood boards using assets from Adobe Stock to visualize creative directions. Collaborated with the team on Slack to manage content feedback, briefs, and daily tasks. Used Motion Array and Photoshop to source, edit and prepare music and creative assets for internal presentations and content ideas.