Available to hire
I’m Nadya Avissa Direra Wiriaatmaja, a multidisciplinary designer and founder building brands and products at the intersection of lifestyle, beauty, and empowerment. I create content and design experiences for women who value education, health, social connections, and authentic self-expression, challenging the stereotype that you must choose between brains and beauty. I lead with curiosity, empathy, and a collaborative spirit to help brands connect with audiences in meaningful ways.
With 5+ years shaping user-centered experiences, I combine research, product design, and brand strategy to deliver solutions that meet user needs and business goals. I enjoy guiding strategic discovery and translating insights into tangible interfaces and visuals. I am currently advancing a creative flow project around brand strategy and visual identity while taking on freelance product design and graphic design work, capable of leading end-to-end discovery, design, and execution.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Indonesian
Fluent
English
Fluent
Italian
Fluent
French
Beginner
Chinese
Beginner
Work Experience
Brand Communication and Product Development Designer at Leolori
September 1, 2024 - January 31, 2025Developed innovative and cost-effective strategies for polypropylene recycling to reduce processing costs, and to open new revenue streams from sustainable practices, aligning with product quality and environmental standards. Revamped the company’s website and social media strategy, increasing engagement rate and increment in visitor query, and in turn leading to higher brand visibility in the market. Involved in project execution for high-profile clients in luxury, hospitality, and wellness sectors, including Fendi Casa, Cassina, Loro Piana, B&B Italia, Grand Hyatt, Mandarin Hotel, and Savini Restaurant. Delivered high-quality results on time, which is hoped to improve client satisfaction, as reported by customer surveys. Coordinated and supported European exhibitions, resulting in heightened brand recognition and strengthened industry presence. Involved in effective collaboration between production teams in Thailand and Indonesia, optimizing workflow that resulted in project costs
Graphic Designer at DKatalis
September 1, 2021 - October 31, 2023Involved in the development and execution of strategic communication assets, achieving a remarkable increase in external brand visibility. This was accomplished by driving substantial audience growth on social media and fostering improved internal alignment. Collaborated with multinational cross-functional teams, enhancing project outcomes by implementing streamlined workflows and improving cross-team communication, fostering more effective and aligned project deliveries. Designed an educational game UI for Jaggo (Digital Bank) that increased Gen-Z user engagement by effectively promoting financial literacy through interactive technology learning experiences. Contributed in UI and Graphic designs for the People Xperience application, significantly improving employee experience within the HR domain, and contributing to its recognition with the Asian Technology Excellence Award 2023. Created distinctive character designs for the People Xperience application, enriching user relatability a
Research and Product Development Designer at Rosalyncitta
June 1, 2020 - August 31, 2021Conducted R&D initiatives to produce advanced metal treatment techniques on jewelry, resulting in 20% higher product durability by using alternative material and a 30% improvement in aesthetic quality based on customer feedback. Designed and launched a new men’s collection using cutting-edge anodizing processes, leading to a 25% rise in walk-in customer due to unique communication and promotion strategy. Contributed in creating a communication strategy for the brand and its collection during Jakarta Fashion Week 2021, driving a 40% increase in social media engagement within 2 months following the event.
Brand Communication and Product Development Designer at Leolori
September 1, 2024 - January 31, 2025Developed innovative and cost-effective strategies for polypropylene recycling to reduce processing costs and open new revenue streams from sustainable practices, aligning with product quality and environmental standards. Revamped the company’s website and social media strategy, increasing engagement rate and visitor query, leading to higher brand visibility in the market. Involved in project execution for high-profile clients in luxury, hospitality, and wellness sectors, delivering high-quality results to improve client satisfaction. Coordinated customer support European exhibitions, resulting in heightened brand recognition and strengthened industry presence. Optimized workflow through effective collaboration between production teams in Thailand and Indonesia, resulting in project cost reduction.
Graphic Designer at DKatalis
September 1, 2021 - October 31, 2023Involved in the development and execution of strategic communication assets, achieving a remarkable increase in external brand visibility, influencing substantial audience growth on social media and improved internal alignment. Collaborated with multinational cross-functional teams to enhance project outcomes by implementing streamlined workflows and improving cross-team communication. Designed an educational game for UI Jago (Digital Bank) that increased Gen-Z user engagement by effectively promoting financial literacy through interactive learning experiences. Contributed UI and Graphic designs for People Xperience application, enhancing employee experience within the HR domain and contributing to the recognition with the Asian Technology Excellence Award 2023. Created distinctive character designs for the People Xperience application, enriching user relatability and engagement, leading to increased user satisfaction metrics. Co-designed brand guidelines for DKatalis and its app, esta
Research and Product Development Designer at Rosalyncitta
June 1, 2020 - August 31, 2021Conducted R&D initiatives to produce advanced metal treatment techniques on jewelry, achieving 20% higher product durability by using alternative material and a 30% improvement in aesthetic quality based on customer feedback. Designed and launched a new men's collection using cutting-edge anodizing processes, leading to a 25% rise in walk-in customer due to unique communication and promotion strategy. Contributed in creating a communication strategy for the brand and its collection during Jakarta Fashion Week 2021, driving a 40% increase in social media engagement within 2 months following the event.
Founder & Creative Director at Rupa Cempaka
March 1, 2025 - PresentFounding and leading the creative direction, brand strategy, and product development; overseeing content creation and client projects for a Jakarta-based brand.
Brand Communication and Product Development Designer (Freelance) at Leolori
September 1, 2024 - March 1, 2025Designed brand communications and developed product concepts; collaborated with marketing and product teams to deliver design systems, visual identity, and campaign assets across channels.
Designer at Haier
March 1, 2024 - February 1, 2025Contributed to brand and product design for consumer electronics, supporting visual identity, packaging, and product assets.
Graphic Designer at Moleskine
January 1, 2024 - March 1, 2024Graphic design support for luxury notebook brand; executed print and digital assets and brand communications.
Graphic Designer (Full Time) at DKatalis
September 1, 2021 - October 1, 2023Created visual design assets, campaigns, and brand communications; contributed to UI graphics and product-related marketing.
Research and Product Development Designer (Project Based Contract) at Rosalyncitta
June 1, 2020 - August 1, 2021Led research and development for design-led consumer products; produced concept prototypes, design documentation, and stakeholder presentations.
at Haier
May 1, 2024 - July 1, 2024 at Moleskine
January 1, 2024 - March 1, 2024Education
Master in Design - Innovation, Strategy and Product at Istituto Europeo di Design
January 1, 2023 - December 31, 2024Bachelor Diploma in Product design at University of Pelita Harapan
January 1, 2017 - December 31, 2021ICGSE and A-Level Cambridge Education at Raffles International Christian School
January 1, 2011 - December 31, 2017Master in Design at Istituto Europeo di Design
January 1, 2023 - December 31, 2024Bachelor Diploma at University of Pelita Harapan
January 1, 2017 - December 31, 2021High School Diploma at Raffles International Christian School
January 1, 2011 - December 31, 2017Bachelor's Degree at University of Pelita Harapan
January 1, 2017 - January 1, 2021High School Diploma at Raffles International Christian School
January 1, 2011 - January 1, 2017Bachelor's degree at University of Pelita Harapan
January 1, 2017 - January 1, 2021High School at Raffles International Christian School
January 1, 2011 - January 1, 2017Qualifications
International Student Scholarship Winner 2023 by TVS
January 1, 2023 - December 31, 2023Winner of Sustainable Bathroom Accessories Design and Strategy
January 1, 2024 - December 31, 2024Asian Technology Excellence Award 2023
January 1, 2023 - December 31, 2023PX Application by DKatalis, Indonesia
January 1, 2023 - December 31, 2023International Student Scholarship Winner
January 1, 2023 - December 31, 2023Asian Technology Excellence Award
January 1, 2023 - December 31, 2023Winner of Sustainable Bathroom Accessories Design and Strategy
March 1, 2024 - February 28, 2025Asian Technology Excellence Award
January 11, 2030 - April 14, 2026Industry Experience
Consumer Goods, Retail, Travel & Hospitality, Media & Entertainment, Manufacturing, Professional Services, Software & Internet, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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