Hi, I'm Dhruv Singh, a Digital Marketing Leader with over 11 years of experience specializing in paid media strategy and driving ROI-focused campaigns across global markets. I am passionate about utilizing data-driven decision making and innovative approaches to create impactful marketing campaigns that exceed business goals. I thrive in fast-paced environments and enjoy leading teams to deliver high-quality results for my clients. My experience spans managing large media budgets, optimizing campaigns through A/B testing, and building strong client relationships. I love collaborating with cross-functional teams to implement digital transformations and tailor strategies that enhance customer engagement and business growth.

Dhruv Singh

Hi, I'm Dhruv Singh, a Digital Marketing Leader with over 11 years of experience specializing in paid media strategy and driving ROI-focused campaigns across global markets. I am passionate about utilizing data-driven decision making and innovative approaches to create impactful marketing campaigns that exceed business goals. I thrive in fast-paced environments and enjoy leading teams to deliver high-quality results for my clients. My experience spans managing large media budgets, optimizing campaigns through A/B testing, and building strong client relationships. I love collaborating with cross-functional teams to implement digital transformations and tailor strategies that enhance customer engagement and business growth.

Available to hire

Hi, I’m Dhruv Singh, a Digital Marketing Leader with over 11 years of experience specializing in paid media strategy and driving ROI-focused campaigns across global markets. I am passionate about utilizing data-driven decision making and innovative approaches to create impactful marketing campaigns that exceed business goals. I thrive in fast-paced environments and enjoy leading teams to deliver high-quality results for my clients.

My experience spans managing large media budgets, optimizing campaigns through A/B testing, and building strong client relationships. I love collaborating with cross-functional teams to implement digital transformations and tailor strategies that enhance customer engagement and business growth.

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Experience Level

Language

English
Fluent

Work Experience

Senior Manager Digital Marketing at GroupM
March 31, 2024 - July 8, 2025
Directed large-scale digital transformation projects, implementing advanced tools and process automation systems to streamline operations and exceed business performance targets. Managed $15M+ in annual digital media spend across Google, Meta, and Programmatic platforms for clients in retail, FMCG, and tech sectors. Managed a 20+ member cross-functional team delivering campaigns across multiple regions, ensuring timely execution, regional customization, and adherence to quality standards. Optimized paid campaigns through A/B testing, data segmentation, and platform insights, increasing ROAS by 30% across key accounts. Developed and executed data-driven media strategies driving demand generation and expanded multi-channel client reach. Collaborated with executive leadership to design and launch innovative paid media programs, boosting engagement and conversion performance.
Marketing & Strategy Intern at GrydPark
May 31, 2025 - July 8, 2025
Conducted pricing analysis across 80+ parking locations using Impark and Parkopedia, providing data-driven insights that informed digital pricing strategy and campaign messaging. Audited and optimized property content across CMS tools to ensure consistency, improve user engagement, and align with brand voice. Analyzed user behavior to improve landing page structure and marketing touchpoints. Supported onboarding content development by designing streamlined location-specific instructions, enhancing the customer experience and reducing drop-offs.
Senior Manager Digital Marketing at Isobar Dentsu Aegis Networks
July 31, 2021 - July 8, 2025
Brainstormed and developed product features aligned with sales strategies to increase short-term and long-term revenue growth for major clients such as OPPO, Apple, OnePlus, Renault, and Virgin Atlantic. Led cross-functional training initiatives to enhance team capabilities, improving overall productivity and client satisfaction. Collaborated with marketing and analytical teams to optimize offered services, including integrations with platforms like Saavn and Hotstar for OPPO. Developed internal cross-channel training plans and mentored new team members. Involved actively in hiring and mentoring new joiners.
Senior Executive Digital Marketing at Omnicom Media Group
January 31, 2018 - July 8, 2025
Managed high-impact digital campaigns for clients like Renault, Virgin Atlantic, and Carlsberg, ensuring seamless execution across platforms like DCM and Sizmek. Collaborated with leadership to align business strategies with organizational goals while leveraging market insights for new partnership opportunities. Streamlined operations to drive efficiency, profitability, and scalable growth in regional and cross-functional teams.
Executive Digital Media & Analytics at Ogilvy & Mather
August 31, 2017 - July 8, 2025
Planned and executed digital campaigns with detailed performance tracking using pixels and floodlights for optimization and reporting accuracy. Ensured brand consistency across digital channels and aligned strategies with broader marketing goals. Managed client and publisher communications and trained new team members, driving relationship success and internal team growth.

Education

Bachelor of Technology at Sharda University
August 1, 2009 - May 31, 2013

Qualifications

Post Degree Diploma: Project Management
May 1, 2025 - May 31, 2025

Industry Experience

Consumer Goods, Retail, Telecommunications, Media & Entertainment