Digital Marketing Specialist at Future Tech Leaders (NGO)

Managed global SEM and Meta Ads campaigns for STEM programs; optimized spend to reduce CPA by 28% and increase CTR by 45%. Designed and analyzed A/B tests for landing pages and ad creatives, increasing lead conversion by 22%. Conducted data analysis with Google Analytics to uncover insights and refine campaign targeting strategies. Built scalable campaign assets and contributed to automated workflows for efficiency and tracking. Presented monthly reports to stakeholders using performance dashboards and actionable insights.

Digital Marketing Coordinator at Reliable Overseas Services

Led SEM and social campaigns that grew qualified international leads by 60%. Collaborated with engineers and designers to optimize web assets and enhance user experience. Built keyword plans and monitored campaign profitability across multiple geographies. Used Power BI to visualize and report campaign and lead funnel performance. Supported technical team in developing a feedback system using sentiment tagging and analysis.

Graduate Peer Mentor (Communications & Events) at Office of Global Engagement, Rivier University

Oversaw email and orientation campaigns targeted at new and international students. Increased event participation by 65% through improved messaging and promotion. Designed communication plans, email templates, and conducted post-event analysis.

Marketing Manager at Future Tech Leaders (Tech Non-Profit)

Directed multi-channel marketing strategies across social, email, web, and paid media to raise awareness and generate leads by 28%. Launched Google Ads campaigns for STEM education programs and tech events, expanding audience reach. Designed LinkedIn Tableau dashboards to track engagement, conversions, and ROI, providing leadership with data-driven insights for strategy refinement. Produced brand assets (T-shirt mockups, event flyers, social media visuals) to strengthen community engagement and event visibility. Planned and executed social media campaigns across LinkedIn, Instagram, and YouTube, including trend-driven reels and carousel posts, boosting reach and participation. Performed performance analysis with Google Analytics and Looker, improving CTR by 9% through optimization, A/B testing, and AI-powered audience targeting. Streamlined WordPress marketing channels by implementing automation tools and scalable processes, enhancing online and offline audience engagement.

Social Media & Content Marketing at Reliable Overseas Services

Supported the marketing team in creating social media posts, graphics, and short videos to promote education services; helped schedule content calendars for Facebook, Instagram, and LinkedIn; assisted with website updates and visuals; collected engagement data to identify top-performing content; contributed ideas for seasonal promotions and campaigns to attract more students.

Digital Marketing & Project Coordinator at Catchafire - Black Girls Love Math (Education Non-Profit)

Managed and optimized Google Ads Grant campaigns focused on awareness and fundraising, ensuring full utilization of the $10K monthly grant and compliance with Google’s non-profit policies; Planned and executed multi-channel search strategies using keyword segmentation, ad scheduling, and tailored messaging to boost visibility and drive high-intent traffic; Conducted A/B testing on ad headlines, keyword groups, and landing pages, improving click-through rate by 11% and overall campaign engagement by 27%; Partnered with non-profit leadership to analyze campaign performance in Google Analytics, uncovering insights that informed creative strategy and donor targeting; Streamlined ad delivery and pacing by developing automated performance tracking dashboards in Excel, improving reporting accuracy and efficiency; Collaborated cross-functionally to align creative assets, audience targeting, and messaging across awareness and fundraising campaigns, supporting long-term organizational growth

Digital Campaign & Marketing Operations Manager at Future Tech Leaders (Tech Non-Profit)

Directed the full life cycle of digital campaigns across Google Ads, LinkedIn, and social platforms, overarching strategy, creative setup, optimization, and reporting to maximize reach and engagement; Managed traffic pacing, and launch schedules to ensure on-time delivery, compliance, and accuracy across all campaigns; Implemented automated email marketing workflows using CRM tools to nurture donor engagement and improve event participation rate; Developed creative assets including digital flyers for tech events and mockups for the organization’s merchandise store, aligning visuals with brand identity and campaign goals; Monitored web traffic and audience behavior through GA4 to identify high-performing channels and optimize targeting strategy; Collaborated cross-functionally with content, design, and leadership teams to refine messaging, creative direction, and campaign objectives; Conducted A/B and multivariate tests on ad copy, keywords, and landing pages, achieving a 17% lift in

Social Media & Content Specialist at Reliable Overseas Services (EdTech / E-commerce)

Planned and managed paid and organic campaigns across Facebook, Instagram, and LinkedIn to boost engagement and lead generation; Developed and executed social media content calendars and ad schedules, ensuring timely delivery and alignment with brand tone; Conducted A/B testing for social ad creatives, visuals, and messaging, resulting in a 22% increase in CTR and improved audience retention; Created flyers, promotional graphics, and posts to support seasonal marketing campaigns and product launches; Analyzed campaign data and audience insights to refine targeting, optimize creative assets, and increase visibility; Collaborated with content, design, and leadership teams to ensure consistency in campaign voice and visual identity; Developed end-to-end marketing strategies for product launches and seasonal campaigns, integrating content, design, and digital outreach to strengthen brand engagement