Available to hire
Hi, I’m Ozan Yeni, a strategic and hands-on marketing leader with over 15 years of experience helping businesses grow through smart paid media, SEO, CRM, and content strategies. I love digging into data to design campaigns and customer journeys that really make an impact and drive measurable growth. I’ve been fortunate to lead cross-functional teams and manage sizable marketing budgets across SaaS, eCommerce, and franchise sectors.
I’m passionate about blending marketing technology with customer psychology to build sustainable brands that resonate. Whether it’s crafting AI-friendly SEO architectures or launching behavior-based marketing initiatives, I focus on practical solutions that boost performance and elevate user experience. I’m always excited to connect and share insights on marketing innovations and growth tactics.
Skills
Language
English
Fluent
Turkish
Advanced
Work Experience
Part-Time Marketing Manager & Consultant at Nockta Enterprise
March 31, 2025 - July 8, 2025Led B2C marketing strategy and campaign execution for Amazon and Google Ads clients. Provided holistic SEO consulting focused on semantic structure and AI search visibility. Designed marketing circle frameworks to align acquisition, retention, and brand strategy. Delivered keyword architecture and structured data frameworks to improve ranking consistency. Supported agency growth by optimizing account performance and content frameworks.
Marketing Lead at Final POS
January 1, 2024 - PresentSpearheaded marketing for the newly rebranded Final POS (formerly Oliver POS), a white-label POS SaaS platform for global resellers. Developed and executed Go-to-Market strategy for new product verticals and custom checkout systems. Designed semantic SEO content architecture and AI-friendly topical maps to boost organic visibility and search engine indexing. Implemented modern SEO and AI Visibility strategies to improve brand reach across traditional and AI-driven search ecosystems. Built CRM-integrated funnel structures and tracking models for campaign performance and attribution. Integrated HubSpot and Gleap to track customer journeys and gather behavioral insights across web and app. Launched behavior-based marketing initiatives driven by in-app actions and user intent. Led a multidisciplinary team covering paid media, SEO, creative, and analytics. Applied neuromarketing principles to improve conversion flows and onboarding UX.
Digital Marketing Specialist at Oliver POS
December 31, 2023 - July 8, 2025Managed full-funnel marketing for POS SaaS solutions targeting eCommerce and retail merchants. Implemented CRM infrastructure for campaign automation and segmentation. Conducted site health audits to ensure CRM pipelines and analytics were functioning properly. Handled digital advertising across Meta, Google Ads, and partner platforms. Integrated HubSpot and Gleap to connect customer feedback and app events with marketing workflows. Ran personalized campaigns triggered by in-app user behavior to focus on engagement and activation. Contributed to transition and rebranding efforts toward Final POS.
Digital Marketing Manager at Rasyotek
July 31, 2022 - July 8, 2025Designed and executed full-funnel strategies for B2B SaaS in HR and payroll. Increased MQL volume by 3x using targeted paid acquisition and structured landing pages. Integrated CRM workflows with campaign triggers via HubSpot and Intercom. Managed SEO migration during site relaunch, protecting existing domain equity. Developed conversion-focused dashboards and lead quality reports.
E-Commerce Manager at Pamusan Natural
September 1, 2020 - July 8, 2025Managed marketing and sales strategy across B2B and B2C eCommerce channels. Launched category-specific paid campaigns boosting ROAS by 60%. Developed full internal linking and on-page SEO strategies for product pages. Led UX improvements informed by heatmaps, session recordings, and conversion analysis.
Digital Marketing Specialist at American Culture Language School
December 31, 2018 - July 8, 2025Managed Google Ads campaigns for 3 branches, reducing cost per lead by 30%. Improved local SEO and structured data to boost search rankings. Created content strategy increasing organic web leads by 75%.
Humanitarian Officer at IMPR (UNHCR Project)
April 30, 2017 - July 8, 2025Coordinated communication for outreach efforts covering over 16,000 beneficiaries. Produced weekly field reports and behavior-based segmentation insights. Led data analysis informing messaging and strategic communication. Developed team leadership and psychological insight skills later applied in marketing.
Digital Marketing Specialist at British English Language School
October 31, 2015 - July 8, 2025Increased inbound inquiries by 130% with optimized PPC and website architecture. Built franchise websites with SEO standards and implemented scalable structures. Boosted yearly revenue target by 60% through integrated digital efforts.
Education
BA – Economics at Anadolu University
January 1, 2011 - December 31, 2015BA – Management Information Systems at Beykent University
January 1, 2006 - December 31, 2008Qualifications
Google Ads (Search, Display, Shopping)
January 1, 2021 - December 31, 2023Meta Blueprint – Media Buying
January 1, 2021 - December 31, 2023Google Analytics 4
January 1, 2021 - December 31, 2023HubSpot CRM & Automation
January 1, 2021 - December 31, 2023Semrush SEO & PPC Toolkit
January 1, 2021 - December 31, 2023Screaming Frog Technical SEO
January 1, 2021 - December 31, 2023Looker Studio, Mixpanel, Metabase
January 1, 2021 - December 31, 2023Industry Experience
Software & Internet, Retail, Consumer Goods, Education, Non-Profit Organization
Skills
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