Hi, I'm Amira Guassim. With a strong background in journalism and digital communication, I specialize in social media management, influencer marketing, and editorial coordination. I've had the pleasure of working with major brands like Elmex, Sanex, and Tinder France, helping them create engaging content and manage impactful digital campaigns. My journalistic roots have sharpened my storytelling skills, which I now bring into crafting authentic and memorable digital marketing strategies. I'm passionate about blending creativity with strategic project management to deliver campaigns that truly resonate with audiences.

Amira Guassim

Hi, I'm Amira Guassim. With a strong background in journalism and digital communication, I specialize in social media management, influencer marketing, and editorial coordination. I've had the pleasure of working with major brands like Elmex, Sanex, and Tinder France, helping them create engaging content and manage impactful digital campaigns. My journalistic roots have sharpened my storytelling skills, which I now bring into crafting authentic and memorable digital marketing strategies. I'm passionate about blending creativity with strategic project management to deliver campaigns that truly resonate with audiences.

Available to hire

Hi, I’m Amira Guassim. With a strong background in journalism and digital communication, I specialize in social media management, influencer marketing, and editorial coordination. I’ve had the pleasure of working with major brands like Elmex, Sanex, and Tinder France, helping them create engaging content and manage impactful digital campaigns.

My journalistic roots have sharpened my storytelling skills, which I now bring into crafting authentic and memorable digital marketing strategies. I’m passionate about blending creativity with strategic project management to deliver campaigns that truly resonate with audiences.

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Work Experience

Cheffe de projet Social Media et Influence at Soeurette Productions
January 1, 2024 - Present
Gestion opérationnelle de projets influence incluant rédaction de briefs, recommandation de casting, gestion de campagnes et portefeuilles supérieurs à 1M€. Coordination et organisation de voyages presse, shootings, soirées lancement, et production de tournage. Pilotage de campagnes Social Media pour diverses marques telles qu’Ekwateur, Elmex, Sanex, Dsm-Firmenich, Tinder, Luxéol. Création et rédaction éditoriale de concepts Social Media incluant podcasts et contenus réseaux sociaux. Développement de stratégies de médiatisation, benchmark, veille tendancielle et reports post-campagnes. Négociation de tarifs avec talents et marques.
Journaliste et coordinatrice éditoriale at France Télévisions
May 31, 2023 - July 8, 2025
Création et rédaction de dossiers supports programme dont séquenciers, books de tournage, briefs. Gestion logistique de tournage (lieux, prestataires, transports). Coordination et management de l’équipe de tournage de plus de 15 personnes. Recherches de candidats et organisation de bases de données casting. Travaux réalisés sur émissions telles que "N’oubliez pas les paroles" et "Tout en cuisine" avec Chef Mory.
Chargée de projet éditorial at Groupe M6
January 1, 2023 - July 8, 2025
Développement général du programme incluant stratégies éditoriales et logistique de tournage. Enquêtes et interviews de protagonistes. Relations partenaires, démarchage, gestion de partenariats et analyse des tendances. Réalisation de benchmarks. Travaux sur émissions comme "Incroyables transformations", "Et si on se rencontrait", "Mariés aux premiers regards", "Diner presque parfait", "Châteaux de mes rêves".

Education

Master 2 Communication, digitale, et événementiel at MBA ESG
January 1, 2023 - January 1, 2024
Master 1 journalisme at ESJ
January 1, 2020 - December 31, 2021
Licence d’information-communication at SORBONNE
January 1, 2017 - December 31, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services, Travel & Hospitality, Retail