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Hi, I'm Kimberly Van Schoyck, a Creative Director and Brand Strategist with over 25 years of experience transforming brands through innovative design, strategic storytelling, and market-driven solutions. I have an entrepreneurial spirit, having co-founded and scaled a successful direct-to-consumer eyewear brand where I led design, sales, vendor relations, and marketing. I specialize in guiding brands through every stage of the product journey, blending my design expertise with strategic business insight to drive growth. I love collaborating with startups and small businesses, helping them develop cohesive brand identities and market-ready products that resonate with their audiences.…Hi, I'm Kimberly Van Schoyck, a Creative Director and Brand Strategist with over 25 years of experience transforming brands through innovative design, strategic storytelling, and market-driven solutions. I have an entrepreneurial spirit, having co-founded and scaled a successful direct-to-consumer eyewear brand where I led design, sales, vendor relations, and marketing. I specialize in guiding brands through every stage of the product journey, blending my design expertise with strategic business insight to drive growth. I love collaborating with startups and small businesses, helping them develop cohesive brand identities and market-ready products that resonate with their audiences.

Kimberly Van Schoyck

Creative Director, Brand Strategist, Designer, +2

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Hi, I'm Kimberly Van Schoyck, a Creative Director and Brand Strategist with over 25 years of experience transforming brands through innovative design, strategic storytelling, and market-driven solutions. I have an entrepreneurial spirit, having co-founded and scaled a successful direct-to-consumer eyewear brand where I led design, sales, vendor relations, and marketing. I specialize in guiding brands through every stage of the product journey, blending my design expertise with strategic business insight to drive growth. I love collaborating with startups and small businesses, helping them develop cohesive brand identities and market-ready products that resonate with their audiences.…Hi, I'm Kimberly Van Schoyck, a Creative Director and Brand Strategist with over 25 years of experience transforming brands through innovative design, strategic storytelling, and market-driven solutions. I have an entrepreneurial spirit, having co-founded and scaled a successful direct-to-consumer eyewear brand where I led design, sales, vendor relations, and marketing. I specialize in guiding brands through every stage of the product journey, blending my design expertise with strategic business insight to drive growth. I love collaborating with startups and small businesses, helping them develop cohesive brand identities and market-ready products that resonate with their audiences.

Available to hire

Hi, I’m Kimberly Van Schoyck, a Creative Director and Brand Strategist with over 25 years of experience transforming brands through innovative design, strategic storytelling, and market-driven solutions. I have an entrepreneurial spirit, having co-founded and scaled a successful direct-to-consumer eyewear brand where I led design, sales, vendor relations, and marketing.

I specialize in guiding brands through every stage of the product journey, blending my design expertise with strategic business insight to drive growth. I love collaborating with startups and small businesses, helping them develop cohesive brand identities and market-ready products that resonate with their audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Creative Director and Brand Consultant at Freelance

November 1, 2024 - Present

Provided industrial product design, branding, and production services for startups and small businesses. Designed trend-informed, market-ready consumer products specializing in accessories. Developed cohesive brand identities by defining brand values and delivering logo design, style guides, and visual storytelling. Managed end-to-end development from CAD to production, including factory sourcing, material selection, and cost optimization for scalable manufacturing.

Co-Founder / Chief Creative Officer at Yunizon Eyewear

November 1, 2024 - July 8, 2025

Co-founded and scaled a direct-to-consumer eyewear brand, overseeing all business functions including design, sales, strategy, and operations. Managed annual and monthly budgets for marketing, inventory, development, and customer acquisition. Directed DTC e-commerce operations including website management, inventory planning, promotional calendars, and seasonal strategy. Executed marketing plans across paid social, email, influencer campaigns, and PR, tracking KPIs and optimizing spend based on ROI. Built strong customer relationships through thoughtful brand messaging and responsive service.

Senior Product Designer – Tory Burch, Coach, & DKNY at EssilorLuxottica

March 1, 2019 - July 8, 2025

Designed sunglasses and optical products for globally recognized luxury brands. Partnered with manufacturers in Italy and China to develop high-quality products with efficient cost structures, resulting in strong profit margins. Aligned designs with licensing partners’ brand standards while managing timelines from concept through production. Researched international market trends and spearheaded the development of innovative materials and details.

Director of Product Development and Trend at FGX International (acquired by EssilorLuxottica)

August 1, 2014 - July 8, 2025

Led design strategy, trend direction, and product development for over 25 eyewear brands across global markets. Directed a multi-brand design team and oversaw product development from concept to production, ensuring high-quality results and timely execution. Conducted global trend and market analysis to drive seasonal design strategies and maintain brand relevance. Collaborated with sales, retail buyers, and factories to align branding, marketing, and manufacturing for commercial success.