Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Ashna Kalsi, a passionate Digital Marketing Manager with over 7 years of experience specializing in paid media campaigns across multiple platforms like Facebook, TikTok, Instagram, and LinkedIn. I love diving into data analytics to optimize campaign performance and drive strong ROI while collaborating closely with creative teams and stakeholders to ensure brand alignment and business success. With a solid background in financial services marketing and SEO, I thrive on crafting engaging content and developing strategies that resonate with audiences and boost visibility. I'm also an educator and mentor who enjoys sharing knowledge and helping teams grow.…Hi, I'm Ashna Kalsi, a passionate Digital Marketing Manager with over 7 years of experience specializing in paid media campaigns across multiple platforms like Facebook, TikTok, Instagram, and LinkedIn. I love diving into data analytics to optimize campaign performance and drive strong ROI while collaborating closely with creative teams and stakeholders to ensure brand alignment and business success. With a solid background in financial services marketing and SEO, I thrive on crafting engaging content and developing strategies that resonate with audiences and boost visibility. I'm also an educator and mentor who enjoys sharing knowledge and helping teams grow.

Ashna Kalsi

Digital Marketer, Marketing Strategist, Content Creator, +2





Hi, I'm Ashna Kalsi, a passionate Digital Marketing Manager with over 7 years of experience specializing in paid media campaigns across multiple platforms like Facebook, TikTok, Instagram, and LinkedIn. I love diving into data analytics to optimize campaign performance and drive strong ROI while collaborating closely with creative teams and stakeholders to ensure brand alignment and business success. With a solid background in financial services marketing and SEO, I thrive on crafting engaging content and developing strategies that resonate with audiences and boost visibility. I'm also an educator and mentor who enjoys sharing knowledge and helping teams grow.…Hi, I'm Ashna Kalsi, a passionate Digital Marketing Manager with over 7 years of experience specializing in paid media campaigns across multiple platforms like Facebook, TikTok, Instagram, and LinkedIn. I love diving into data analytics to optimize campaign performance and drive strong ROI while collaborating closely with creative teams and stakeholders to ensure brand alignment and business success. With a solid background in financial services marketing and SEO, I thrive on crafting engaging content and developing strategies that resonate with audiences and boost visibility. I'm also an educator and mentor who enjoys sharing knowledge and helping teams grow.

Available to hire

Hi, I’m Ashna Kalsi, a passionate Digital Marketing Manager with over 7 years of experience specializing in paid media campaigns across multiple platforms like Facebook, TikTok, Instagram, and LinkedIn. I love diving into data analytics to optimize campaign performance and drive strong ROI while collaborating closely with creative teams and stakeholders to ensure brand alignment and business success.

With a solid background in financial services marketing and SEO, I thrive on crafting engaging content and developing strategies that resonate with audiences and boost visibility. I’m also an educator and mentor who enjoys sharing knowledge and helping teams grow.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Lead at Mammoth Imaging Inc

August 1, 2024 - Present

Designed and executed multi-platform Paid Media campaigns on Facebook, Instagram, TikTok, and LinkedIn optimizing targeting and bidding strategies to improve ROI by 30%. Led campaign setup, A/B testing, audience segmentation, and creative syncing to boost paid social performance. Provided weekly performance dashboards and insights using Google Analytics and Meta Ads Manager aligning with KPIs for brand visibility and conversion. Worked cross-functionally with stakeholders and creative teams ensuring brand alignment and platform compliance. Supported end-to-end media campaign management including ad trafficking, retargeting, and automated reporting integration. Enhanced brand visibility and engagement by conducting market research and analyzing industry trends. Skilled in transforming complex data into actionable insights and led end-to-end project management for digital initiatives.

Digital Marketing Manager at Home Credit (Multi-National Financial Organization)

June 30, 2024 - July 8, 2025

Ideated, created, and executed content strategies for integrated marketing campaigns focused on insurance, personal loans, and EMIs, incorporating latest industry trends achieving a 40% increase in engagement. Collaborated with cross-functional teams and managed stakeholders on SEO for redesigned app, driving a 30K+ increase in downloads in first month. Managed Paid Social and Google Ads campaigns generating 45% uplift in leads and reducing CPL by 28%. Led campaign performance reviews and presented strategic recommendations aligning campaign execution with company KPIs. Proficient in Facebook Ads Manager, Google Ads, and SA360 using audience segmentation and retargeting. Collaborated with creative agencies and eCommerce teams enhancing campaign relevance and customer journey.

Manager - Events & Social Media Marketing at Concepts & Solutions

March 31, 2022 - July 8, 2025

Expertise in A/B testing, retargeting strategies, and UTM implementation to refine digital campaigns and improve customer engagement. Led end-to-end management of event-based and social campaigns including ad trafficking and creative optimization ensuring conversion-driven messaging. Designed targeted email marketing and social media campaigns optimized with A/B testing resulting in notable improvements in open and click-through rates. Managed Google Ads and PPC campaigns for high-profile clients like Adobe, Samsung, and Huawei driving targeted traffic and event registrations. Successfully planned and executed major events attracting thousands of attendees, managing branding and promotional campaigns across digital channels.

Digital Media and Communications Lead at Times Internet (TIMES OF INDIA)

July 31, 2020 - July 8, 2025

Led content creation and strategy for government campaigns and national organizations, leveraging market research and insights to drive data-driven initiatives improving audience engagement. Managed WordPress website enhancements and SEO optimizations leading to a quarterly increase in organic traffic. Produced trend-driven viral content raising social media interaction rates. Collaborated with cross-functional teams to align content strategies with business goals for impactful digital results.