Hi, I'm Maxwell Ridgeway. With a passion for storytelling and a knack for creative direction, I have built a thriving career in film production and digital marketing. I founded Filmit.xyz, a full-service film production company, where I oversee projects from start to finish, ensuring top-quality content for clients like IBM, Kyndryl, and Universal. I've also worked with high-profile artists and led major live event productions. I enjoy collaborating with clients to create tailored video content that drives branding and business goals. Having led digital campaigns and development activities for IBM and Capco, I bring a mix of creativity, strategy, and leadership to every project. When I'm not behind the camera or directing teams, I share my knowledge through podcasts, YouTube tutorials, and community-driven creative platforms.

Maxwell Ridgeway

PRO

Hi, I'm Maxwell Ridgeway. With a passion for storytelling and a knack for creative direction, I have built a thriving career in film production and digital marketing. I founded Filmit.xyz, a full-service film production company, where I oversee projects from start to finish, ensuring top-quality content for clients like IBM, Kyndryl, and Universal. I've also worked with high-profile artists and led major live event productions. I enjoy collaborating with clients to create tailored video content that drives branding and business goals. Having led digital campaigns and development activities for IBM and Capco, I bring a mix of creativity, strategy, and leadership to every project. When I'm not behind the camera or directing teams, I share my knowledge through podcasts, YouTube tutorials, and community-driven creative platforms.

Available to hire

Hi, I’m Maxwell Ridgeway. With a passion for storytelling and a knack for creative direction, I have built a thriving career in film production and digital marketing. I founded Filmit.xyz, a full-service film production company, where I oversee projects from start to finish, ensuring top-quality content for clients like IBM, Kyndryl, and Universal. I’ve also worked with high-profile artists and led major live event productions.

I enjoy collaborating with clients to create tailored video content that drives branding and business goals. Having led digital campaigns and development activities for IBM and Capco, I bring a mix of creativity, strategy, and leadership to every project. When I’m not behind the camera or directing teams, I share my knowledge through podcasts, YouTube tutorials, and community-driven creative platforms.

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Language

English
Fluent

Work Experience

Founder and Operator at Filmit.xyz
January 1, 2022 - Present
Founded and operate a full-service film production company specializing in corporate, narrative, and commercial content. Oversee the complete lifecycle of projects, from pre-production through to post-production, ensuring the highest quality in both creative and technical execution. Directed and produced projects for high-profile clients such as IBM, Kyndryl, Motive Partners, Attune, Arkose Labs, Medstar Health, Zefco, Vexus, Universal, and Matrics2. Collaborated with 7Cinematics as a Camera Operator for major live events, working with artists including KISS, Missy Elliot, Busta Rhymes, Timbaland, Ciara, and Tears for Fears. Spearhead project planning, client relations, and production workflows to deliver tailored content that meets client goals and branding strategies. Maintain close communication with clients and stakeholders, providing ongoing creative direction and ensuring project milestones are met on time and within budget.
Producer and Creative Lead at IBM
January 1, 2022 - July 8, 2025
Directed digital video campaigns to support strategic plans for industry clients, surpassing expected GTS NA profit margins. Managed pre-production, post-production and full project life cycles for creative content. Managed lifecycle of digital products, as well as equipment vendors, budgets, staff, and contractors. Provided quotes for time and resources for new projects, ensuring creative scope, schedule and budget are accurate and maintained throughout project lifecycles. Generated $50 million in project signings through digital project design and marketing projects, with deals generating a further $200 million in revenue. Launched video department under GBS North America, IBM’s Consulting practice, overseeing full project life cycles and staff workflows within GBS North America. Established and developed IV Creative Studio within GTS North America, mentoring team members and supervising marketing campaigns. Led digital B2B and B2C projects using KPIs and analytics to meet sales go
Video Producer and Video Production Manager at Capco
January 1, 2017 - July 8, 2025
Negotiated and managed over $100 thousand in digital products, as well as equipment vendors, budgets, staff, contractors, and IT requirements. Directed, shot, and edited promotional videos for Capco’s internal marketing, client teams, and social media teams, generating $1 million in project signings. Wrote and directed a $60 thousand client commissioned video series on the Department of Labor and another series on the T+2 Settlement Cycle, generating $65 thousand in revenue. Led presentations and fostered dialogue with client-side C-level executives prioritizing strategic goals and branding initiatives. Hosted, directed, and managed all Capco video content special events. Developed user personas to support digital pitches, animated user journeys, studied the digital design marketplace, and assessed competitive positioning.
Founder and Operator at Filmit.xyz
January 1, 2022 - Present
Founded and operate a full-service film production company specializing in corporate, narrative, and commercial content. Oversee the complete lifecycle of projects, from pre-production through to post-production, ensuring high quality in both creative and technical execution. Directed and produced projects for high-profile clients including IBM, Kyndryl, Motive Partners, Attune, Arkose Labs, Medstar Health, Universal, and more. Collaborated as a Camera Operator for major live events with artists such as KISS, Missy Elliot, and Tears for Fears. Led project planning, client relations, and production workflows with a focus on meeting client goals and branding strategies, maintaining communication to ensure milestones are met on time and within budget.
Producer and Creative Lead at IBM
January 1, 2022 - July 8, 2025
Directed digital video campaigns to support strategic plans for industry clients, surpassing expected GTS North America profit margins. Managed full project lifecycles including pre-production and post-production for creative content and digital products. Handled vendor relations, budgets, staff, and contractors. Provided accurate quotes for new projects ensuring schedule and budget compliance. Generated $50 million in project signings and significantly contributed to $200 million in revenue. Launched video department under IBM's Consulting practice, produced informative podcasts, developed the IV Creative Studio, and led digital B2B and B2C projects using KPI and analytics. Presented to C-level executives to align projects with client strategic goals. Established VR/AR/XR video production capabilities and managed a multi-page enterprise video platform project.
Video Producer and Video Production Manager at Capco
January 1, 2017 - July 8, 2025
Negotiated and managed budgets and vendors for digital products. Directed, shot, and edited promotional videos for internal marketing, client teams and social media, generating $1 million in project signings. Produced client commissioned video series generating additional revenue. Led presentations with client-side C-level executives, managed special video events, and developed user personas and animated user journeys for digital pitches. Hosted and produced IBM internal podcasts. Led development and promotion of an enterprise digital media platform to host and distribute videos. Developed UX and visual design for video platforms and created wireframes for future mobile app redesigns.

Education

Bachelor of Fine Arts at University of South Carolina
January 1, 2000 - December 31, 2004
Bachelor of Fine Arts at University of South Carolina
January 1, 2001 - December 31, 2004

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Financial Services, Healthcare, Software & Internet