Hi, I'm Divya Jindal, a passionate and results-driven social media and marketing strategist with robust experience managing campaigns and content creation across various digital platforms. I thrive on using data-driven insights to craft strategies that boost engagement and brand presence, helping businesses connect authentically with their audiences. With a background in marketing and strategy, plus hands-on experience managing campaigns for several brands, I enjoy turning creative ideas into impactful marketing actions. I'm always eager to learn and grow within this dynamic industry, aiming to deliver measurable results and foster long-term client satisfaction.

Divya Jindal

Hi, I'm Divya Jindal, a passionate and results-driven social media and marketing strategist with robust experience managing campaigns and content creation across various digital platforms. I thrive on using data-driven insights to craft strategies that boost engagement and brand presence, helping businesses connect authentically with their audiences. With a background in marketing and strategy, plus hands-on experience managing campaigns for several brands, I enjoy turning creative ideas into impactful marketing actions. I'm always eager to learn and grow within this dynamic industry, aiming to deliver measurable results and foster long-term client satisfaction.

Available to hire

Hi, I’m Divya Jindal, a passionate and results-driven social media and marketing strategist with robust experience managing campaigns and content creation across various digital platforms. I thrive on using data-driven insights to craft strategies that boost engagement and brand presence, helping businesses connect authentically with their audiences.

With a background in marketing and strategy, plus hands-on experience managing campaigns for several brands, I enjoy turning creative ideas into impactful marketing actions. I’m always eager to learn and grow within this dynamic industry, aiming to deliver measurable results and foster long-term client satisfaction.

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Language

English
Fluent
Hindi
Fluent

Work Experience

Freelancer, Social Media Manager at La Dee Da, Kolkata
December 1, 2024 - Present
Devised and executed a cohesive social media strategy to establish La Dee Da’s presence on Instagram, leading to a 10% increase in follower growth and a 15% boost in average engagement rates within five months. Managed content optimisation and agile marketing tactics including scheduling and paid promotions, aligning content with seasonal marketing campaigns and achieving a 15% improvement in post reach and audience interaction. Monitored analytics using Meta Business Suite, applying data-driven decision-making to refine strategies and improve overall campaign effectiveness by 18%.
Social Media Strategist at Rhetoricc, Kolkata
August 31, 2024 - July 8, 2025
Spearheaded monthly cross-platform content calendars for Instagram, Facebook, and LinkedIn, integrating audience segmentation and content optimization techniques to achieve a 35% uplift in engagement and 2X follower growth for Samyang India within six months. Planned and optimised paid performance marketing campaigns with a cumulative ad spend of ₹30,000+, optimizing Meta Ad campaigns across all brands, resulting in a 25% improvement in lead generation and a 20% boost in campaign ROI. Led influencer marketing initiatives, onboarding 40+ micro influencers, driving a 30% increase in organic reach. Directed creative shoots and reel production, contributing to a 30% increase in video engagement. Managed direct client communication, onboarding, data-driven reporting, and continuous improvements, strengthening client satisfaction and retention.
Social Media Manager at Ripple Effect, Kolkata
February 28, 2024 - July 8, 2025
Strategised and executed monthly content calendars resulting in a 40% increase in engagement and a 20% follower growth across Instagram within one year. Led the launch of Pepe Rosa’s social media presence, developing targeted paid and organic campaigns that boosted page reach by 30% and increased reservations by 25%. Orchestrated digital promotion and creative direction for Varuna D Jani’s exhibition through Indulge, overseeing content planning, real-time social media coverage, and coordinating photoshoots and video shoots which led to a 45% spike in engagement. Produced and analysed monthly performance reports using Instagram’s Meta Business Suite, adapting content strategies leading to a 20% increase in campaign effectiveness and audience retention. Onboarded 5 new clients, awarded Best Employee of the Month for three consecutive months.
Intern, Graphic Designer at Ripple Effect, Kolkata
February 28, 2023 - July 8, 2025
Conceptualised and designed over 100+ platform optimized creatives for social media campaigns, including static posts, motion graphics, and brand assets across fashion, jewellery, and lifestyle sectors ensuring brand consistency. Collaborated with social media managers on campaigns to translate briefs into high-impact creatives, contributing to a 25% average increase in engagement through enhanced visual storytelling. Utilized Adobe Photoshop, Illustrator, Capcut, and Canva to produce platform-optimized visuals. Assisted in creation of creative presentations and mood boards for client pitches and brainstorming sessions, supporting campaign planning and new client acquisitions.

Education

Bachelor's at St. Xavier’s College
July 1, 2020 - July 31, 2023

Qualifications

Adobe Illustrator
January 11, 2030 - July 8, 2025
Adobe Photoshop
January 11, 2030 - July 8, 2025
Brand management (University of London)
January 11, 2030 - July 8, 2025
Basic excel
January 11, 2030 - July 8, 2025

Industry Experience

Media & Entertainment, Retail, Professional Services, Consumer Goods, Travel & Hospitality