Hi, I'm Udit Sharma, a Lifecycle Marketing Specialist with a passion for driving growth and engaging customers through innovative digital campaigns and brand storytelling. I've founded a mobile gaming startup and successfully grown its user base by combining data-driven strategies with creative marketing approaches. I enjoy using my skills in digital marketing, analytics, and project management to optimize campaign performance and boost customer retention. I'm always eager to learn, adapt, and explore new ways to connect brands with their audiences in meaningful ways.

Udit Sharma

Hi, I'm Udit Sharma, a Lifecycle Marketing Specialist with a passion for driving growth and engaging customers through innovative digital campaigns and brand storytelling. I've founded a mobile gaming startup and successfully grown its user base by combining data-driven strategies with creative marketing approaches. I enjoy using my skills in digital marketing, analytics, and project management to optimize campaign performance and boost customer retention. I'm always eager to learn, adapt, and explore new ways to connect brands with their audiences in meaningful ways.

Available to hire

Hi, I’m Udit Sharma, a Lifecycle Marketing Specialist with a passion for driving growth and engaging customers through innovative digital campaigns and brand storytelling. I’ve founded a mobile gaming startup and successfully grown its user base by combining data-driven strategies with creative marketing approaches.

I enjoy using my skills in digital marketing, analytics, and project management to optimize campaign performance and boost customer retention. I’m always eager to learn, adapt, and explore new ways to connect brands with their audiences in meaningful ways.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

English
Fluent

Work Experience

Marketing Consultant at I'm a HIPpy Foundation, Canada
December 31, 2023 - July 8, 2025
Facilitated strategic communication with stakeholders to identify process challenges. Conducted quantitative and qualitative market research to identify fundraising gaps and refreshed donor communications strategy. Performed competitor analysis to improve strategic positioning and branding alignment.
Founder & Lifecycle Marketing Manager at Lazy Lion Studios
December 1, 2023 - Present
Grew Cricket Dynasty to over 1200 Monthly Active Users through paid and organic digital marketing campaigns. Launched MyStats for NBA2K using SQL to integrate OpenAI API and OCR technology to automate user interaction points. Developed and executed lifecycle marketing strategies to drive customer engagement and retention via social media. Reduced acquisition costs by over 50% through iterative channel marketing tests. Analyzed performance data with Google Analytics to enhance engagement by 20% and retention. Optimized App Store and web landing pages through brand storytelling and A/B testing.
Development and Alumni Engagement Assistant (Marketing Coordinator) at University of British Columbia - Faculty of Education, Canada
September 30, 2023 - July 8, 2025
Delivered end-to-end campaign management for alumni events using Campaigner CRM, boosting engagement by 10%. Conducted A/B testing on emails to improve KPIs and increase click-through rates. Used Blackbaud CRM for marketing strategies. Maintained and updated the Faculty's WordPress site for timely communication of events and initiatives.
Infantry Specialist at Singapore Armed Forces
February 28, 2019 - July 8, 2025
Managed administrative operations and training coordination to support unit efficiency. Produced educational PSAs and internal communications through graphic design tools. Received formal commendation for leadership and professionalism in high-pressure environments.

Education

Master of Management at UBC Sauder School of Business
January 1, 2023 - January 1, 2024
Bachelor of Arts at University of British Columbia
January 1, 2019 - January 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Software & Internet, Education, Non-Profit Organization, Professional Services

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more