I am an enthusiastic individual who loves to be in a role that I am passionate about. I enjoy learning and adapt very quickly. I work on my own initiative and thrive in social environments, allowing me to build strong relationships within the industry. Having worked in both London and Manchester, I have developed strong networks in both key cities which help me successfully carry out my job. I have a real passion for social media and thrive in the marketing sector. I’m looking for an exciting and challenging role where I can utilize my eclectic mix of experience and interests. I pride myself on maintaining longstanding relationships with clients and influencers and have built a valuable 'black book' of contacts across the UK fashion sector.

I am an enthusiastic individual who loves to be in a role that I am passionate about. I enjoy learning and adapt very quickly. I work on my own initiative and thrive in social environments, allowing me to build strong relationships within the industry. Having worked in both London and Manchester, I have developed strong networks in both key cities which help me successfully carry out my job. I have a real passion for social media and thrive in the marketing sector. I’m looking for an exciting and challenging role where I can utilize my eclectic mix of experience and interests. I pride myself on maintaining longstanding relationships with clients and influencers and have built a valuable 'black book' of contacts across the UK fashion sector.

Available to hire

I am an enthusiastic individual who loves to be in a role that I am passionate about. I enjoy learning and adapt very quickly. I work on my own initiative and thrive in social environments, allowing me to build strong relationships within the industry. Having worked in both London and Manchester, I have developed strong networks in both key cities which help me successfully carry out my job.

I have a real passion for social media and thrive in the marketing sector. I’m looking for an exciting and challenging role where I can utilize my eclectic mix of experience and interests. I pride myself on maintaining longstanding relationships with clients and influencers and have built a valuable ‘black book’ of contacts across the UK fashion sector.

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Experience Level

Language

English
Fluent

Work Experience

Senior Account Manager PR & Marketing at The Social PR
December 31, 2022 - July 8, 2025
Managed long and short term influencer activations and negotiations, tailoring influencer selections to client needs. Provided support as a senior team member and drove new business to meet monthly quotas. Presented relevant PR opportunities such as collaborations, sponsorships, and product placements to clients. Managed campaign budgets, created presentations based on key dates and trends, organized corporate and private events, handled talent management including outreach and negotiations, and managed social media accounts daily. Stayed ahead of social media and fashion trends to produce bespoke campaigns and executed UK and US social media campaigns to strict deadlines, reaching audiences over 5 million. Clients included major brands like Peter Street Kitchen, Edwardian Hotels, Atlantic Records, ASDA, Spotify, and Primark.
Social Media Management & Content Creation at Treats Studios
August 1, 2022 - Present
Assisted the social media team with content creation across TikTok and Instagram, producing trendy and engaging content using trending sounds and ideas. Managed influencer collaborations end-to-end, conducted daily outreach to relevant on-brand influencers, planned photoshoot logistics including model and venue selection, provided ongoing PR consultancy, handled press pickups and fashion mentions, and compiled monthly reports on activity.
Head of Influencer Marketing PR & Marketing at Protein World
December 31, 2016 - July 8, 2025
Led the influencer marketing program in the UK and USA; managed social media channels including Facebook, Instagram, Snapchat, and Twitter. Identified key celebrities resonating with core customers, negotiated fees, and analyzed commercial brand impacts. Managed daily posts, invoiced influencers, and analyzed website and social media traffic via Google Analytics. Achieved social media growth from 500K to 1 million followers in seven months and increased UK influencer reach to 27 million. Supported UK retail resulting in category leadership in Superdrug within two months. Collaborated on a £9M TV campaign reaching 15 million people. Also gained experience in customer service for a month handling complaints and resolutions.
Commercial Sales Executive Advertising & Broadcasting at ITV
December 31, 2018 - July 8, 2025
Administered campaigns across clients’ portfolios, communicated with stakeholders at all levels via phone, email, and networking events. Managed large budgets and agency contracts, calculated advertising costs, supported sales assistants, negotiated internally and externally, and used multiple systems for budgets and reporting. Resolved client complaints and liaised across sales, trading, and operations teams. Contributed to creative ad breaks for shows and audiences.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Retail, Travel & Hospitality, Professional Services