Work experience· 11 roles

Digital Marketing Specialist · Applied Precision 3D, VaughanJan 2025 – Present · 1 yr 11 mos

Run B2B campaigns across Google Ads, LinkedIn, and email marketing, driving leads, RFQs and improving ROI/ROAS through optimizing SEO and SEM. Reduced bounce rate from 77% to 55% and tripled session time by improving UX, site speed (WordPress) and directing traffic to high-performing entry pages and writing blogs. Increased traffic, impressions and conversions with targeted PPC ads, high-intent keywords, SEO and stronger CTAs on landing pages. Write SEO-focused blog content to improve keyword rankings and organic traffic. Track KPIs monthly via CRM Insights, Google Analytics Search Console and LinkedIn Campaign Manager. Manage Shopify store and segmented email campaigns (SharpSpring) aligning marketing with lead goals.

Digital Marketing Specialist · Applied Precision 3D, VaughanJan 2025 – Present · 1 yr 11 mos

Run B2B campaigns across Google Ads, LinkedIn and email marketing, driving leads, RFQs and improving ROI/ROAS through optimizing SEO and SEM. Reduced bounce rate from 77% to 55% and tripled session time by improving UX, site speed (WordPress) and directing traffic to high performing top entry pages and writing blogs for website. Increased traffic, impressions and conversions on LinkedIn and Google with targeted PPC ads, high-intent keywords, SEO and stronger CTAs on landing pages. Write SEO-focused blog content for the website to improve keyword rankings, drive organic traffic. Track KPIs monthly via CRM Insights, Google Analytics Search Console and LinkedIn Campaign Manager. Manage Shopify store, segmented email campaigns (SharpSpring) to align marketing with lead goals.

Digital Marketing Coordinator (Co-op) · My Wine CanadaDec 2024 – Sep 2025 · 10 mos

Coordinated social media campaigns, content marketing, email campaigns, and website optimization; developed monthly social calendars and blog content; analyzed performance and engagement using GA4; supported product launches and education materials.

Projects Undertaken in George Brown Marketing Management – Digital Media · George Brown CollegeDec 2024 – Sep 2025 · 10 mos
Digital Marketing Coordinator Co-op · My Wine Canada, TorontoDec 2024 – Jul 2025 · 8 mos
Digital Marketing Coordinator Co-op · My Wine Canada, TorontoDec 2024 – Jul 2025 · 8 mos
Digital Marketing Coordinator (Co-op) · My Wine CanadaDec 2024 – Sep 2025 · 10 mos
Digital Marketing Specialist · Applied Precision 3DNov 2023 – Sep 2025 · 1 yr 11 mos

Education· 13

Post Graduation · George Brown College, Toronto, ON2023 – 2024
MBA · Gujarat Technological University, India2015 – 2017
BBA · Navrachana University, India2012 – 2015
Post Graduation · George Brown College, Toronto, ON2024

Certifications and awards· 28

Google Ads Display - Skillshop2024
Google Analytics - Skillshop2024
Get started using Google Analytics2024
Marketing Automation Foundations - Simplilearn2024

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