Aman Chawla

Digital Marketing Specialist at Applied Precision 3D, Vaughan

Run B2B campaigns across Google Ads, LinkedIn and email marketing, driving leads, RFQs and improving ROI/ROAS through optimizing SEO and SEM. Reduced bounce rate from 77% to 55% and tripled session time by improving UX, site speed (WordPress) and directing traffic to high performing top entry pages and writing blogs for website. Increased traffic, impressions and conversions on LinkedIn and Google with targeted PPC ads, high-intent keywords, SEO and stronger CTAs on landing pages. Write SEO-focused blog content for the website to improve keyword rankings, drive organic traffic. Track KPIs monthly via CRM Insights, Google Analytics Search Console and LinkedIn Campaign Manager. Manage Shopify store, segmented email campaigns (SharpSpring) to align marketing with lead goals.

Digital Marketing Coordinator Co-op at My Wine Canada, Toronto

Developed monthly social media calendars and scheduled posts using Storrito, Foreplay, and Social Pilot. Designed engaging content using Canva, Photoshop, and Lightroom. Optimized newsletters and email campaigns via Mailchimp to increase open rates and engagement. Conducted website QA to enhance user experience and functionality. Managed product updates on e-commerce platforms like Shopify and Magento. Analyzed website performance and user behavior with GA4 Google Analytics. Authored monthly blogs highlighting wineries and exclusive wine collections to elevate brand storytelling.

Digital Marketing Specialist at Stack IT, Toronto

Curated engaging LinkedIn and Facebook content through Social Pilot, boosting follower engagement (from 6,000 to 20,000+). Designed targeted email campaigns via Applicant Tracking System (ATS) and Mailchimp to connect with qualified candidates. Implemented SEO strategies using SEMrush and Google Search Console, improving SERP ranking and driving website traffic. Created bi-weekly newsletters to highlight brand narratives for confidential clients, resulting in increased audience engagement for clients across multiple businesses, including top banks in Canada.

Digital Marketing Specialist at Applied Precision 3D, Vaughan

Run B2B campaigns across Google Ads, LinkedIn, and email marketing, driving leads, RFQs and improving ROI/ROAS through optimizing SEO and SEM. Reduced bounce rate from 77% to 55% and tripled session time by improving UX, site speed (WordPress) and directing traffic to high-performing entry pages and writing blogs. Increased traffic, impressions and conversions with targeted PPC ads, high-intent keywords, SEO and stronger CTAs on landing pages. Write SEO-focused blog content to improve keyword rankings and organic traffic. Track KPIs monthly via CRM Insights, Google Analytics Search Console and LinkedIn Campaign Manager. Manage Shopify store and segmented email campaigns (SharpSpring) aligning marketing with lead goals.

Digital Marketing Coordinator Co-op at My Wine Canada, Toronto

Developed monthly social media calendars and scheduled posts using Storrito, Foreplay, and Social Pilot. Designed engaging content using Canva, Photoshop, and Lightroom. Optimized newsletters and email campaigns via Mailchimp to increase open rates and engagement. Conducted website QA to enhance user experience and functionality. Managed product updates on e-commerce platforms like Shopify and Magento. Analyzed website performance and user behavior with GA4 Google Analytics. Authored monthly blogs highlighting wineries and exclusive wine collections to elevate brand storytelling.

Digital Marketing Specialist at Stack IT, Toronto

Curated engaging LinkedIn and Facebook content through Social Pilot, boosting follower engagement from 6,000 to 20,000+. Designed targeted email campaigns via ATS and Mailchimp to connect with qualified candidates. Implemented SEO strategies using SEMrush and Google Search Console, improving SERP ranking and driving website traffic. Created bi-weekly newsletters to highlight brand narratives for confidential clients, increasing audience engagement across multiple businesses including top banks in Canada.

Digital Marketing Specialist at Applied Precision 3D

Managed digital marketing campaigns, SEO, paid ads, email campaigns, and performance analytics. Built a WordPress site and supported lead generation across Shopify, Wix, and Magento; tracked KPIs with GA4 and CRM insights.

Projects Undertaken in George Brown Marketing Management – Digital Media at George Brown College

Built a WordPress site with visuals, infographics and long-form blog posts; conducted detailed performance analysis and created educational materials; optimized landing pages for SEO/SEM.

Digital Marketing Coordinator (Co-op) at My Wine Canada

Coordinated social media campaigns, content marketing, email campaigns, and website optimization; developed monthly social calendars and blog content; analyzed performance and engagement using GA4; supported product launches and education materials.

Digital Marketing Specialist at Applied Precision

Led B2B digital marketing, managing Google Ads, LinkedIn, and email marketing; drove lead generation and ROAS; implemented SEO/SEM strategies with GA4 and Search Console; created content on WordPress, Shopify, Magento, and Wix; expanded social presence via Social Pilot, Sprout Social, and Meta Business Manager; grew LinkedIn followers from 6,000 to 30,000+; designed targeted email campaigns with Mailchimp; produced training materials and internal guidelines; supported lead generation and campaign optimization.