Available to hire
Hi, I’m David. I’m a performance-driven Media Buyer and Creative Strategist with over 5 years of experience managing paid media campaigns across Facebook, TikTok, and Pinterest. I specialize in e-commerce and performance marketing, and I love crafting data-driven creative strategies that optimize ad spend and scale campaigns profitably.
I enjoy diving deep into A/B testing, funnel analysis, and using platform-native tools to boost conversion rates and engagement. Whether it’s developing compelling creatives or fine-tuning ad delivery, I’m passionate about turning data into growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Croatian
Fluent
English
Fluent
Work Experience
Creative Strategist - RSOC Feed Projects at Remote
July 31, 2025 - July 8, 2025Led creative testing across 100+ ad variations monthly, increasing conversion rates by up to 38% across key products. Reduced CPMs by 20% through audience segmentation, creative refinement, and funnel-based messaging. Delivered creative briefs and insights that directly improved LTV and retention for performance traffic offers.
Media Buyer – Facebook, Pinterest, TikTok (E-commerce) at Remote
December 31, 2023 - July 8, 2025Managed $150K+ in ad spend across Meta, Pinterest, and TikTok campaigns, achieving consistent 3.5x–5x ROAS. Executed and scaled Meta ads using lookalike audiences and custom conversion tracking, increasing conversions by 42%. Developed Pinterest ad strategies that improved CTR by 28% and reduced CPC by 17%. Leveraged Spark Ads and native TikTok creatives to cut CAC by 35% and boost engagement rates by over 50%.
Media Buyer – Google Ads & Taboola (Search Arbitrage) at Remote
February 28, 2023 - July 8, 2025Launched and optimized campaigns that generated over 1M clicks to monetized content, maintaining positive margin on spend. Increased CTR by 31% and decreased CPC by 22% through keyword tuning and ad copy testing. Automated campaign reporting across 10+ verticals, saving 10+ hours weekly and accelerating testing cycles.
Media Buyer – TikTok Ads (Performance Marketing) at Remote
February 28, 2022 - July 8, 2025Produced short-form TikTok videos that averaged 2M+ views and 8% engagement rate across e-commerce offers. Reduced CAC by 27% using Spark Ads and In-Feed formats optimized for impulse-driven conversions. Ran A/B tests weekly, leading to consistent ROAS improvements and scalable creatives across 5+ verticals.
Creative Strategist - RSOC Feed Projects at Remote
July 31, 2025 - July 16, 2025Led creative testing across 100+ ad variations monthly, increasing conversion rates by up to 38% across key products. Reduced CPMs by 20% through audience segmentation, creative refinement, and funnel-based messaging. Delivered creative briefs and insights that directly improved LTV and retention for performance traffic offers.
Media Buyer – Facebook, Pinterest, TikTok (E-commerce) at Remote
December 31, 2023 - July 16, 2025Managed $150K+ in ad spend across Meta, Pinterest, and TikTok campaigns, achieving consistent 3.5x–5x ROAS. Executed and scaled Meta ads using lookalike audiences and custom conversion tracking, increasing conversions by 42%. Developed Pinterest ad strategies that improved CTR by 28% and reduced CPC by 17%. Leveraged Spark Ads and native TikTok creatives to cut CAC by 35% and boost engagement rates by over 50%.
Media Buyer – Google Ads & Taboola (Search Arbitrage) at Remote
February 28, 2023 - July 16, 2025Launched and optimized campaigns that generated over 1M clicks to monetized content, maintaining positive margin on spend. Increased CTR by 31% and decreased CPC by 22% through keyword tuning and ad copy testing. Automated campaign reporting across 10+ verticals, saving 10+ hours weekly and accelerating testing cycles.
Media Buyer – TikTok Ads (Performance Marketing) at Remote
February 28, 2022 - July 16, 2025Produced short-form TikTok videos that averaged 2M+ views and 8% engagement rate across e-commerce offers. Reduced CAC by 27% using Spark Ads and In-Feed formats optimized for impulse-driven conversions. Ran A/B tests weekly, leading to consistent ROAS improvements and scalable creatives across 5+ verticals.
Education
High school diploma at Gimnazija Marka Marulića / Tomislavgrad
January 1, 2014 - December 31, 2018High school diploma at Gimnazija Marka Marulića / Tomislavgrad
January 1, 2014 - December 31, 2018Qualifications
Google Digital Marketing & E-commerce Certificate
January 11, 2030 - July 8, 2025English with C2 Certificate
January 11, 2030 - July 8, 2025Google Digital Marketing & E-commerce Certificate
January 11, 2030 - July 16, 2025English with C2 Certificate
January 11, 2030 - July 16, 2025Industry Experience
Media & Entertainment, Retail, Software & Internet, Consumer Goods, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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