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Hi, I'm Michael Morales. I have extensive experience in marketing, specializing in leading marketing departments from B2C to B2B with a strong focus on SEO, SEM, and content creation. I enjoy collaborating across teams to create compelling campaigns that drive engagement and revenue growth. I've led initiatives that increased company revenues significantly, while also managing various marketing activities including social media, PR, event planning, and digital marketing. My approach is data-driven and creative, and I’m passionate about using technology and design to enhance brand storytelling and user experience.…Hi, I'm Michael Morales. I have extensive experience in marketing, specializing in leading marketing departments from B2C to B2B with a strong focus on SEO, SEM, and content creation. I enjoy collaborating across teams to create compelling campaigns that drive engagement and revenue growth. I've led initiatives that increased company revenues significantly, while also managing various marketing activities including social media, PR, event planning, and digital marketing. My approach is data-driven and creative, and I’m passionate about using technology and design to enhance brand storytelling and user experience.

Michael Morales

Graphic Designer, Copywriter, UX Designer, +2

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Hi, I'm Michael Morales. I have extensive experience in marketing, specializing in leading marketing departments from B2C to B2B with a strong focus on SEO, SEM, and content creation. I enjoy collaborating across teams to create compelling campaigns that drive engagement and revenue growth. I've led initiatives that increased company revenues significantly, while also managing various marketing activities including social media, PR, event planning, and digital marketing. My approach is data-driven and creative, and I’m passionate about using technology and design to enhance brand storytelling and user experience.…Hi, I'm Michael Morales. I have extensive experience in marketing, specializing in leading marketing departments from B2C to B2B with a strong focus on SEO, SEM, and content creation. I enjoy collaborating across teams to create compelling campaigns that drive engagement and revenue growth. I've led initiatives that increased company revenues significantly, while also managing various marketing activities including social media, PR, event planning, and digital marketing. My approach is data-driven and creative, and I’m passionate about using technology and design to enhance brand storytelling and user experience.

Available to hire

Hi, I’m Michael Morales. I have extensive experience in marketing, specializing in leading marketing departments from B2C to B2B with a strong focus on SEO, SEM, and content creation. I enjoy collaborating across teams to create compelling campaigns that drive engagement and revenue growth.

I’ve led initiatives that increased company revenues significantly, while also managing various marketing activities including social media, PR, event planning, and digital marketing. My approach is data-driven and creative, and I’m passionate about using technology and design to enhance brand storytelling and user experience.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Sales and Marketing Manager at HeyTutor

November 1, 2022 - Present

Started and led HeyTutor's Marketing Department from B2C to B2B, managing all marketing initiatives and reporting to CEO and VP of Sales. Collaborated with cross-functional teams to implement social media strategies increasing engagement by over 100%. Sole marketing lead during a 213% revenue increase. Utilized SEMrush, Google management, and SEO tactics to optimize visibility and traffic. Created blogs, advertisements, and managed PR and digital campaigns. Re-negotiated event contracts saving over $100,000. Developed sales collateral, website landing pages, and brand marketing materials. Executed email campaigns leading to improved audience engagement and conversions. Organized over 70 conferences and 50 regional visits, managing logistics and communications.

Marketing Associate at Westlake Financial

September 30, 2022 - July 8, 2025

Utilized Google Analytics and Salesforce Marketing Cloud to track and improve B2B marketing campaigns. Managed initiatives and email campaigns across multiple companies resulting in increased customer engagement. Applied data analysis and SQL queries targeting specific customers for email campaigns. Created digital assets such as UI designs and landing pages to enhance lead generation. Managed social media accounts for B2B and B2C marketing strategies. Planned and executed events including venue selection, AV, catering, and website redesigns. Designed email campaigns targeting over 150,000 customers to drive traffic and improve search rankings. Redesigned multiple company-wide websites enhancing traffic and SEO.