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Hi everyone! I'm a marketing professional driven by a passion for entertainment, culture, and creativity, with hands-on experience in digital strategy, social media, content planning, fan engagement, and event marketing. Being a Cum Laude graduate of Belmont University (BBA in Marketing, Minor in Fashion Studies), I built my foundation through high-impact internships with the Country Music Association (CMA) and Girlilla Marketing, where I thrived in fast-paced, creative environments and contributed to audience growth and brand storytelling. I’ve also led large-scale experiences as Co-Producer of the 2024 O’More Fashion Show and served as Chapter President of Alpha Gamma Delta, strengthening my leadership and execution skills. Currently pursuing my Master’s in Marketing at Vanderbilt University, I’m expanding my analytical expertise while gaining artist management experience with Onespark Entertainment. I’m passionate about building brands, telling stories, and creating moments that connect audiences to culture.…Hi everyone! I'm a marketing professional driven by a passion for entertainment, culture, and creativity, with hands-on experience in digital strategy, social media, content planning, fan engagement, and event marketing. Being a Cum Laude graduate of Belmont University (BBA in Marketing, Minor in Fashion Studies), I built my foundation through high-impact internships with the Country Music Association (CMA) and Girlilla Marketing, where I thrived in fast-paced, creative environments and contributed to audience growth and brand storytelling. I’ve also led large-scale experiences as Co-Producer of the 2024 O’More Fashion Show and served as Chapter President of Alpha Gamma Delta, strengthening my leadership and execution skills. Currently pursuing my Master’s in Marketing at Vanderbilt University, I’m expanding my analytical expertise while gaining artist management experience with Onespark Entertainment. I’m passionate about building brands, telling stories, and creating moments that connect audiences to culture.

Allyson Newkirk

Digital Marketer, Marketing Strategist, Social Media Manager, +5

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Hi everyone! I'm a marketing professional driven by a passion for entertainment, culture, and creativity, with hands-on experience in digital strategy, social media, content planning, fan engagement, and event marketing. Being a Cum Laude graduate of Belmont University (BBA in Marketing, Minor in Fashion Studies), I built my foundation through high-impact internships with the Country Music Association (CMA) and Girlilla Marketing, where I thrived in fast-paced, creative environments and contributed to audience growth and brand storytelling. I’ve also led large-scale experiences as Co-Producer of the 2024 O’More Fashion Show and served as Chapter President of Alpha Gamma Delta, strengthening my leadership and execution skills. Currently pursuing my Master’s in Marketing at Vanderbilt University, I’m expanding my analytical expertise while gaining artist management experience with Onespark Entertainment. I’m passionate about building brands, telling stories, and creating moments that connect audiences to culture.…Hi everyone! I'm a marketing professional driven by a passion for entertainment, culture, and creativity, with hands-on experience in digital strategy, social media, content planning, fan engagement, and event marketing. Being a Cum Laude graduate of Belmont University (BBA in Marketing, Minor in Fashion Studies), I built my foundation through high-impact internships with the Country Music Association (CMA) and Girlilla Marketing, where I thrived in fast-paced, creative environments and contributed to audience growth and brand storytelling. I’ve also led large-scale experiences as Co-Producer of the 2024 O’More Fashion Show and served as Chapter President of Alpha Gamma Delta, strengthening my leadership and execution skills. Currently pursuing my Master’s in Marketing at Vanderbilt University, I’m expanding my analytical expertise while gaining artist management experience with Onespark Entertainment. I’m passionate about building brands, telling stories, and creating moments that connect audiences to culture.

Available to hire

Hi everyone! I’m a marketing professional driven by a passion for entertainment, culture, and creativity, with hands-on experience in digital strategy, social media, content planning, fan engagement, and event marketing. Being a Cum Laude graduate of Belmont University (BBA in Marketing, Minor in Fashion Studies), I built my foundation through high-impact internships with the Country Music Association (CMA) and Girlilla Marketing, where I thrived in fast-paced, creative environments and contributed to audience growth and brand storytelling. I’ve also led large-scale experiences as Co-Producer of the 2024 O’More Fashion Show and served as Chapter President of Alpha Gamma Delta, strengthening my leadership and execution skills. Currently pursuing my Master’s in Marketing at Vanderbilt University, I’m expanding my analytical expertise while gaining artist management experience with Onespark Entertainment. I’m passionate about building brands, telling stories, and creating moments that connect audiences to culture.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Intern at Country Music Association

January 1, 2025 - June 30, 2025

Oversaw nine website marketing campaigns optimizing SEO through platform backends and tracked performance through Google Analytics to drive traffic and build foundation awareness. Curated CMA playlists across all DSPs (Spotify, Apple Music, Soundcloud, Tidal, and Pandora) growing followers by 20%. Managed CMA and CMA Partner digital assets and contracts for CMA Fest to improve collaboration between brands.

Marketing Intern at Girlilla Marketing

August 1, 2020 - December 31, 2024

Executed client campaigns and spearheaded strategic social media efforts within the entertainment industry, driving engagement and visibility utilizing Meta Ads Manager and paid advertising techniques. Delivered monthly performance reports and presented data-driven social strategies to optimize client outcomes. Produced original content and edited video assets using CapCut, enhancing audience reach and campaign effectiveness.

Management and Media Relations Intern at One Spark Entertainment

August 1, 2025 - Present

Drive creative development and rollout of artist projects and campaigns to spotlight new albums and EPs. Manage all project deliverables including masters, visual content, social media assets, and tour day operations ensuring brand consistency across all platforms. Partner with labels, publishers, and artist teams to coordinate and manage tour timelines and campaigns.

Head Marketing Coordinator, The O’More Fashion Show at O’More College of Architecture and Design

January 1, 2024 - December 31, 2024

Lead advertising outreach and creatively develop the 2024 digital campaign. Directed marketing and graphic design teams in executing innovative social media strategies that strengthened audience connection. Managed day-of-show media operations, ensuring seamless execution and optimized press coverage.

Content Specialist and Keyholder at HART

April 1, 2024 - Present

Produce engaging TikTok and Reels content highlighting the Nashville location. Design effective merchandising layouts and oversee inventory reporting to optimize product presentation and sales efficiency. Complete and submit detailed EOD reports to ensure accurate documentation and smooth operational flow.

Social Media Intern at POSH

January 1, 2023 - May 31, 2023

Contributed to the design and development of the company website, enhancing user experience and brand consistency. Managed and grew the brand’s social media presence on Instagram and TikTok through strategic content planning. Developed creative advertisements and promotional campaigns to increase visibility.

President at Alpha Gamma Delta, Belmont University

January 1, 2024 - December 31, 2025

Directed a 200+ member chapter and managed 11 VPs, successfully executing large scale special events and raising over $80k in the 2024 fiscal year. Oversaw a $150k annual budget, preparing and presenting quarterly financial reports to ensure fiscal accountability during the 2023 fiscal year.

VP Finance at Alpha Gamma Delta, Belmont University

January 1, 2023 - December 31, 2023

Oversee a $150k annual budget; prepared and presented quarterly financial reports to ensure fiscal accountability.