Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi! I'm Runqi Lin, a passionate marketing professional with a solid background in digital marketing, social media management, and content creation. With experience across start-ups, SaaS providers, and student-run agencies, I love crafting data-driven strategies that boost brand awareness and sales. I enjoy working with cross-functional teams to bring creative ideas to life and optimize user engagement. I hold a Master's degree in Advertising from Boston University and a Bachelor's in Visual Arts Media from UC San Diego, with a minor in Economics. When I'm not managing campaigns or analyzing metrics, I enjoy exploring art history, having studied abroad in Berlin. I'm always ready to take on new challenges and help brands grow in the digital landscape!…Hi! I'm Runqi Lin, a passionate marketing professional with a solid background in digital marketing, social media management, and content creation. With experience across start-ups, SaaS providers, and student-run agencies, I love crafting data-driven strategies that boost brand awareness and sales. I enjoy working with cross-functional teams to bring creative ideas to life and optimize user engagement. I hold a Master's degree in Advertising from Boston University and a Bachelor's in Visual Arts Media from UC San Diego, with a minor in Economics. When I'm not managing campaigns or analyzing metrics, I enjoy exploring art history, having studied abroad in Berlin. I'm always ready to take on new challenges and help brands grow in the digital landscape!

Runqi Lin

Marketing Strategist, Social Media Manager, Digital Marketer, +1





Hi! I'm Runqi Lin, a passionate marketing professional with a solid background in digital marketing, social media management, and content creation. With experience across start-ups, SaaS providers, and student-run agencies, I love crafting data-driven strategies that boost brand awareness and sales. I enjoy working with cross-functional teams to bring creative ideas to life and optimize user engagement. I hold a Master's degree in Advertising from Boston University and a Bachelor's in Visual Arts Media from UC San Diego, with a minor in Economics. When I'm not managing campaigns or analyzing metrics, I enjoy exploring art history, having studied abroad in Berlin. I'm always ready to take on new challenges and help brands grow in the digital landscape!…Hi! I'm Runqi Lin, a passionate marketing professional with a solid background in digital marketing, social media management, and content creation. With experience across start-ups, SaaS providers, and student-run agencies, I love crafting data-driven strategies that boost brand awareness and sales. I enjoy working with cross-functional teams to bring creative ideas to life and optimize user engagement. I hold a Master's degree in Advertising from Boston University and a Bachelor's in Visual Arts Media from UC San Diego, with a minor in Economics. When I'm not managing campaigns or analyzing metrics, I enjoy exploring art history, having studied abroad in Berlin. I'm always ready to take on new challenges and help brands grow in the digital landscape!

Available to hire

Hi! I’m Runqi Lin, a passionate marketing professional with a solid background in digital marketing, social media management, and content creation. With experience across start-ups, SaaS providers, and student-run agencies, I love crafting data-driven strategies that boost brand awareness and sales. I enjoy working with cross-functional teams to bring creative ideas to life and optimize user engagement.

I hold a Master’s degree in Advertising from Boston University and a Bachelor’s in Visual Arts Media from UC San Diego, with a minor in Economics. When I’m not managing campaigns or analyzing metrics, I enjoy exploring art history, having studied abroad in Berlin. I’m always ready to take on new challenges and help brands grow in the digital landscape!

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Chinese

Advanced

Work Experience

Marketing Manager at TUTUGETHER

February 1, 2024 - Present

Developed and executed data-driven growth strategies for Instagram and TikTok accounts, gaining 30k+ followers and boosting monthly sales by 15%. Tracked and analyzed performance metrics weekly to optimize creative strategy, increasing content engagement rates by 20%. Collaborated with the web development team to build the company website, optimized SEO-driven content and CTAs, achieving over 15k monthly visitors and about 1k online reservations per month. Led influencer marketing programs and co-branded campaigns with 80+ partners, expanding brand reach across six U.S. markets and generating approximately 900% ROI.

Social Media & Inbound Marketing Specialist at CHOWBUS

February 28, 2024 - July 8, 2025

Executed social media paid ad campaigns with a $3000 weekly budget, lowering average cost per lead from $40 to around $25 and increasing inbound lead volume. Tracked and managed inbound leads using Salesforce CRM, converting 85%+ of qualified leads to sales. Built and grew the department's social media presence from scratch, ran A/B tests, and leveraged data analysis to optimize performance, achieving 300% growth in three months. Created weekly social media content calendars and short-form videos with CapCut to educate target audiences about new service lines, enhancing lead quality and engagement.

Account Director at BOSTON UNIVERSITY ADLAB

December 31, 2022 - July 8, 2025

Led a team of six account executives managing diverse client portfolios including Celebrity Cruises and Sallie Mae. Ensured effective client communication and high-quality project delivery, successfully retaining four key clients. Translated client objectives into actionable briefs, aligned cross-functional teams, and ensured timely delivery using Asana and Basecamp. Provided campaign reporting and insights to guide future creative direction and improve performance.

Account Executive at BOSTON UNIVERSITY ADLAB

May 31, 2022 - July 8, 2025

Supported client account management and contributed to project delivery for key clients. Assisted in translating client needs into clear briefs and coordinated internal teams using project management tools.

Marketing Manager at HUNGRY PANDA

June 30, 2021 - July 8, 2025

Developed and executed the go-to-market strategy for the new Arizona launch including market research and key partner identification, achieving 120% of monthly sales targets. Led omni-channel campaigns involving influencers, referral programs, push notifications, community operations, and SMS, resulting in the highest user retention rate across U.S. regions and earned an internal promotion within six months. Analyzed in-app customer behavior and merchant performance data with PowerBI to optimize app design and maximize user experience, increasing purchase conversion rate by 12%.

Marketing Specialist at HUNGRY PANDA

March 1, 2021 - July 8, 2025

Supported marketing initiatives including local activations and data tracking. Engaged in multi-channel marketing efforts to boost user engagement and retention.