Available to hire
Hi, I’m Shreya Kudalkar, a strategic brand marketer with 6+ years of experience in Campaign Management, product launches and equity building across brands. I thrive on turning insights into strong brand strategies, collaborating with cross-functional teams to deliver cohesive storytelling and measurable growth.
Highlights include expanding brand value through partnerships, boosting direct bookings with SEO and targeted campaigns, and leading social media and influencer programs to drive engagement. I enjoy translating customer insights into compelling messages and executing integrated campaigns across digital and on-property channels.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hindi
Advanced
German
Beginner
Work Experience
Marketing Manager at EOS Hospitality
October 1, 2024 - PresentLed targeted email campaigns for luxury properties with a 46% CTR and reduced bounce rate to 1.2%. Tracked and analyzed key metrics like occupancy, ADR, and RevPAR to guide data-driven marketing and budget decisions. Collaborated with F&B teams to promote events and dining offers, boosting revenue through integrated marketing efforts. Increased direct bookings by 10% through SEO improvements, digital campaigns, and targeted guest emails.
Assistant Marketing Manager at Trell
February 28, 2022 - July 8, 2025Achieved 30% follower growth in 4 months via data-informed social campaigns. Visualized campaign successes using Tableau to influence a data-driven approach for future marketing strategies. Delivered UI/UX product updates based on customer feedback, reducing bounce rates to 25%. Collaborated across product, content, and analytics teams to enhance campaign performance and feature rollouts.
Assistant Marketing Manager at Lifestyle International Pvt. Ltd
April 30, 2021 - July 8, 2025Led go-to-market strategies for new apparel collections driving a 15% increase in website traffic and a 20% boost in ecommerce conversions. Executed targeted email campaigns achieving 20% conversion growth for new product collections and promotions. Optimized seasonal website visuals and campaign messaging generating a 13% CTR on homepage banners. Directed a full website redesign improving brand positioning and shopper experience, reducing bounce rates by 40% and increasing engagement.
Senior Executive Marketing at Splash Fashions India Ltd
October 31, 2018 - July 8, 2025Developed a design system for a 24-hour rush sale resulting in the largest sale of the year. Supported marketing collaterals release for two store launches boosting customer engagement by 20%. Created promotional materials and tracked campaigns for 20 Indian stores leading to a 10% sales increase by coordinating with pan-India stakeholders. Negotiated vendor contracts saving 15% of print project budget. Designed promotional assets aligned with seasonal campaigns and customer segmentation.
Senior Executive Marketing at Arvind Ltd
October 31, 2017 - July 8, 2025Directed the launch of a new product line achieving 30% market penetration in the first year through strategic partnerships and influencer campaigns. Created cross-brand marketing strategies using consumer insights and trend mapping. Planned trade show events and designed brand style guides for 10 brands, increasing booking orders. Coordinated trade shows, photoshoots, and retail initiatives to expand brand reach and revenue.
Associate Designer at Mad About Digital (M.A.D)
May 31, 2016 - July 8, 2025Redesigned brand identity and led complete rebranding to boost company image. Designed and executed social media marketing campaigns for 5 clients enhancing brand awareness and increasing sales through creative design. Contributed to planning and execution of digital marketing campaigns. Created design concepts and supported brand strategy development, acquiring 5 new clients.
Brand Marketing Manager at EOS Hospitality
October 1, 2025 - PresentBrand strategy development, partnerships, and cross-channel campaigns to strengthen brand value and guest experience. Led strategic communications across F&B, revenue, and creative teams; improved direct bookings through digital initiatives and aligned messaging.
Assistant Marketing Manager at Trell
February 28, 2022 - October 21, 2025Strengthened brand consistency across design and product teams; developed a social content strategy to raise brand presence; analyzed user feedback and behavior to inform UI/UX improvements.
Assistant Marketing Manager at Lifestyle International Pvt. Ltd
April 30, 2021 - October 21, 2025Led GTM strategy for seasonal apparel lines; created cohesive branding and optimized digital touchpoints to boost conversions; delivered a full website redesign to improve UX and reduce bounce.
Senior Executive Marketing at Splash Fashions Pvt. Ltd
October 31, 2018 - October 21, 2025Managed integrated marketing for 20+ stores; designed promotional materials and campaigns that increased in-store engagement and sales; optimized print marketing and vendor cost efficiency.
Senior Executive Marketing at Arvind Ltd
October 1, 2017 - October 21, 2025Led product launch and GTM strategy with influencer partnerships; improved brand presence across trade shows by creating immersive brand experiences and guidelines for sub-brands.
Education
M.S at Southern New Hampshire University, USA
January 1, 2018 - December 31, 2020M.S at Nottingham Trent University, UK
January 1, 2018 - December 31, 2020M.Sc. in Business Analytics at Southern New Hampshire University
January 1, 2022 - January 1, 2023M.Sc. in Branding & Advertising at Nottingham Trent University
January 1, 2018 - January 1, 2019Bachelors in Fashion Communication at NIFT Bengaluru
January 1, 2011 - January 1, 2015Qualifications
Certified Scrum Master (CSM) – Scrum Alliance
January 1, 2023 - December 31, 2023Certified Scrum Master (CSM)
January 11, 2030 - October 21, 2025Industry Experience
Travel & Hospitality, Retail, Consumer Goods, Professional Services, Non-Profit Organization, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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