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Hi, I'm Pooja Reddy Sodumpoojareddy, a results-driven professional with a passion for data analysis and digital marketing. I thrive in fast-paced environments where I can leverage my analytical skills and collaborate effectively to solve complex problems. Staying up to date with industry trends and continuously learning is something I am deeply committed to. Over the years, I've had the privilege to work with major clients and diverse teams, driving successful marketing campaigns and data-driven strategies that deliver measurable results. I'm dedicated to innovation and delivering real value to clients through strategic thinking and hands-on execution.…Hi, I'm Pooja Reddy Sodumpoojareddy, a results-driven professional with a passion for data analysis and digital marketing. I thrive in fast-paced environments where I can leverage my analytical skills and collaborate effectively to solve complex problems. Staying up to date with industry trends and continuously learning is something I am deeply committed to. Over the years, I've had the privilege to work with major clients and diverse teams, driving successful marketing campaigns and data-driven strategies that deliver measurable results. I'm dedicated to innovation and delivering real value to clients through strategic thinking and hands-on execution.

Pooja Reddy Sodumpoojareddy

Marketing Strategist, Marketing Analyst, Digital Marketer, +2

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Hi, I'm Pooja Reddy Sodumpoojareddy, a results-driven professional with a passion for data analysis and digital marketing. I thrive in fast-paced environments where I can leverage my analytical skills and collaborate effectively to solve complex problems. Staying up to date with industry trends and continuously learning is something I am deeply committed to. Over the years, I've had the privilege to work with major clients and diverse teams, driving successful marketing campaigns and data-driven strategies that deliver measurable results. I'm dedicated to innovation and delivering real value to clients through strategic thinking and hands-on execution.…Hi, I'm Pooja Reddy Sodumpoojareddy, a results-driven professional with a passion for data analysis and digital marketing. I thrive in fast-paced environments where I can leverage my analytical skills and collaborate effectively to solve complex problems. Staying up to date with industry trends and continuously learning is something I am deeply committed to. Over the years, I've had the privilege to work with major clients and diverse teams, driving successful marketing campaigns and data-driven strategies that deliver measurable results. I'm dedicated to innovation and delivering real value to clients through strategic thinking and hands-on execution.

Available to hire

Hi, I’m Pooja Reddy Sodumpoojareddy, a results-driven professional with a passion for data analysis and digital marketing. I thrive in fast-paced environments where I can leverage my analytical skills and collaborate effectively to solve complex problems. Staying up to date with industry trends and continuously learning is something I am deeply committed to.

Over the years, I’ve had the privilege to work with major clients and diverse teams, driving successful marketing campaigns and data-driven strategies that deliver measurable results. I’m dedicated to innovation and delivering real value to clients through strategic thinking and hands-on execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Intermediate

Telugu

Intermediate

Work Experience

Business Specialist at Champ city Markit

December 31, 2024 - July 9, 2025

Supported the sales and marketing team in developing strategic growth plans, contributing to a 15% increase in lead conversion rates. Conducted comprehensive market research using Excel, Google Analytics, Google Tag manager, SEO, and SEMrush, identifying key demographic segments which led to product enhancements and driven engagement from 1,000+ new customers monthly. Designed marketing materials enhancing brand visibility across digital and print campaigns. Managed CRM databases optimizing 300+ sales leads monthly, resulting in a 20% improvement in sales pipeline efficiency. Assisted in organizing marketing events and campaigns, increasing customer engagement by 25%.

Analytics Associate at Accenture

June 30, 2023 - July 9, 2025

Worked for client Meta (Facebook), designed and executed Brand Lift and Conversion Lift Studies, resulting in significant improvements in brand perception and campaign effectiveness. Performed comprehensive brand health assessments and A/B testing, contributing to a 25% boost in brand performance metrics. Generated detailed reports using Tableau on campaign performance to facilitate strategic client decisions, enhancing satisfaction and retention. Collaborated with major clients in EMEA and NA regions, contributing to $1.5 billion in revenue through successful ad initiatives and optimized strategies.

Business Development Associate at Strategic Systems

June 30, 2022 - July 9, 2025

Identified and secured new business opportunities in the emerging software testing market in Australia, increasing market share by 30%. Generated over 150 leads through B2B marketing, networking events, and digital campaigns. Coordinated with cross-functional teams on strategic initiatives aligning sales strategies with market demands, increasing lead conversion rates by 25%. Managed client relationships for 50+ accounts, leading to a 40% improvement in client retention and satisfaction.

Paid Search Analyst at Cognizant

July 31, 2021 - July 9, 2025

Executed end-to-end SEM campaigns for global clients across platforms like Google Ads, Microsoft Ads, and SA360. Led optimization of shopping campaigns, increasing ROAS by 35% through A/B testing and bid adjustments. Developed integrated search strategies combining SEO, content, and paid efforts. Maximized ad spend for large-scale retail campaigns improving CPA by 20%. Generated performance reports using Google Analytics and Tableau to identify areas for campaign improvement.

Business Specialist at Champ city Markit

December 31, 2024 - July 9, 2025

Supported the sales and marketing team in developing strategic growth plans, contributing to a 15% increase in lead conversion rates. Conducted comprehensive market research using Excel, Google Analytics, Google Tag Manager, SEO, and SEMrush, identifying seven key demographic segments leading to product enhancements and customer engagement growth. Designed marketing materials using Canva, Adobe Suite, and PowerPoint, enhancing brand visibility across multiple digital and print campaigns. Managed CRM databases to track and optimize over 300 sales leads monthly, improving pipeline efficiency by 20%. Assisted in organizing marketing events and campaigns, increasing customer engagement by 25%.

Analytics Associate at Accenture

June 30, 2023 - July 9, 2025

Worked for client Meta (Facebook), designing and executing over 410 Brand Lift Studies, achieving a 99% increase in positive brand perception. Implemented over 250 Conversion Lift Studies, optimizing key metrics like PPC, CPC, CPA, CTR, and CPM resulting in a 90% improvement in campaign effectiveness and user engagement. Performed brand health assessments and A/B testing for clients, contributing to a 25% boost in brand performance metrics. Generated over 700 detailed Tableau reports on campaign performance, tracking critical KPIs facilitating strategic decision-making. Collaborated with major clients in EMEA and NA regions contributing to $1.5 billion in revenue through optimized ad strategies.

Business Development Associate at Strategic Systems

June 30, 2022 - July 9, 2025

Identified and secured new business opportunities in the emerging software testing market in Australia, contributing to a 30% increase in market share. Generated over 150 leads through B2B marketing, networking, industry conferences, and digital campaigns. Coordinated cross-functional teams on strategic initiatives aligning sales strategies with market demands and improving lead conversion by 25%. Managed relationships for over 50 accounts significantly improving client retention and satisfaction by 40%.

Paid Search Analyst at Cognizant

July 31, 2021 - July 9, 2025

Executed end-to-end SEM campaigns for global clients including Google Ads, Microsoft Ads, SA360, and programmatic display. Led optimization of shopping campaigns for ecommerce clients, improving ROAS by 35% via A/B testing and bid adjustments. Collaborated with SEO, content, and analytics teams to create integrated paid and organic search strategies. Maximized ad spend on retail campaigns improving CPA by 20% while maintaining conversion volume. Used Google Analytics and Tableau for performance reporting identifying impactful areas for campaign improvements.