Available to hire
Hi, I’m Alejandra Olivia Cervantes Fainsod. With over a decade of experience in art direction and design, I have led creative teams and managed diverse projects ranging from illustration and motion graphics to 2D animation and branding. I enjoy blending passion with technical skills to deliver impactful visual communication that meets client needs.
As a founder of my own freelance studio, AJONJÓLI, and an Art Director at Incubo Branding, I have had the opportunity to guide strategies, collaborate with teams, and stay in tune with market trends. I’m committed to creativity, attention to detail, and continuous learning to grow in this exciting industry.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Spanish; Castilian
Fluent
Work Experience
Founder & Designer at AJONJÓLI
January 1, 2013 - PresentFounded a freelance studio overseeing a diverse portfolio of personal and corporate projects including Illustration, Motion graphics, 2D animation and Graphic design.
Art Director at INCUBO BRANDING
March 1, 2021 - PresentLed the design team, defining high-level strategies and concepts for various projects. Established clear communication guidelines, emphasized current market trends, conveyed vision, ensured client satisfaction, and blended passion with technical expertise for impactful visual communication.
Designer at INCUBO BRANDING
March 1, 2021 - July 9, 2025Collaborated closely within the creative team to deliver branding, motion graphics, 2D animation, social media content, advertising campaigns, and web design solutions aligned with client goals and user experience.
Lead Designer at PHOTOFOLIO
August 1, 2018 - July 9, 2025Managed strategic project coordination, leading creative teams, overseeing web design and marketing campaigns, managing relationships with national and international suppliers, creating advertising spots, designing and managing social media campaigns, and conducting consumer analysis.
Designer at PHOTOFOLIO
March 1, 2017 - July 9, 2025Contributed to product design including illustrations, packaging, labeling, product photography, laser and router product design, posters, flyers, store information, seasonal campaigns, and promotional materials.
FOUNDER & DESIGNER at AJONJÓLI
January 1, 2013 - PresentFounded a freelance studio overseeing a diverse portfolio of personal and corporate projects, including illustration, motion graphics, 2D animation, and graphic design.
ART DIRECTOR at INCUBO BRANDING
March 1, 2021 - PresentLed the design team, defined high-level strategies and concepts for various projects, established communication guidelines, ensured strong understanding of design trends, conveyed vision to the team, and consistently met client needs with impactful visual communication.
DESIGNER at INCUBO BRANDING
March 1, 2021 - July 9, 2025Collaborated closely with colleagues on branding, motion graphics, 2D animation, and social media content. Developed advertising campaigns and designed web solutions to enhance user experience.
LEAD DESIGNER at PHOTOFOLIO
August 1, 2018 - July 9, 2025Coordinated and managed projects, led creative teams, oversaw web design development and marketing campaigns, managed supplier relationships, created advertising spots, and designed and scheduled social media content to increase engagement.
DESIGNER at PHOTOFOLIO
March 1, 2017 - July 9, 2025Contributed to product design, including illustrations and packaging, labeling, product photography, laser and router cutting design, posters, flyers, store information, and seasonal campaigns and promotional materials.
INTERN at ENNUI STUDIO
December 31, 2015 - July 9, 2025Designed characters and created illustrations, developed HUDs for interactive projects, and produced concept art guiding visual direction.
Founder & Designer at AJONJÓLI
January 1, 2013 - PresentOversaw a diverse portfolio of personal and corporate projects including Illustration, Motion graphics, 2D animation and Graphic design via freelance studio.
Art Director at INCUBO BRANDING
March 1, 2021 - PresentLead the design team, defining high-level strategies and concepts. Established communication guidelines, emphasized trends alignment, conveyed vision clearly, and ensured impactful visual communication by blending passion and technical expertise.
Designer at INCUBO BRANDING
March 1, 2021 - July 9, 2025Collaborated in a creative team delivering design solutions including branding, motion graphics, 2D animation, social media content, advertising campaigns, and web design solutions to enhance user experience.
Lead Designer at PHOTOFOLIO
August 1, 2018 - July 9, 2025Managed creative teams and project coordination. Oversaw web design development, marketing campaigns, supplier relationships, created advertising spots, managed social media content and campaign analysis.
Designer at PHOTOFOLIO
March 1, 2017 - July 9, 2025Contributed to product design including illustrations, packaging, labeling, photography, laser and router cutting, poster and flyer design, and seasonal promotional materials.
Intern at ENNUI STUDIO
December 31, 2015 - July 9, 2025Designed characters, created illustrations, developed HUDs for interactive projects, and produced concept art guiding visual direction.
Education
Bachelor's Degree at CEDIM (Centro de Estudios Superiores Diseño de Monterrey)
January 1, 2012 - December 31, 2016Master of Arts at UNF (University of Niagara Falls)
January 1, 2026 - December 31, 2026Bachelor's Degree at CEDIM (Centro de Estudios Superiores Diseño de Monterrey)
January 1, 2016 - December 31, 2016Bachelor's Degree at CEDIM (Centro de Estudios Superiores Diseño de Monterrey)
January 1, 2012 - December 31, 2016Qualifications
Intensive Production Seminar Contemporary Independent Audiovisual Production
January 1, 2012 - December 31, 2012Intensive Production Seminar Contemporary Independent Audiovisual Production
January 1, 2012 - December 31, 2012Intensive Production Seminar Contemporary Independent Audiovisual Production
January 1, 2012 - December 31, 2012Industry Experience
Media & Entertainment, Professional Services, Consumer Goods, Retail, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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