Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Chirag Somaya, a data-driven Marketing Analytics professional passionate about leveraging data to optimize campaigns and maximize ROI. With experience in statistical modeling, data visualization, and digital analytics, I love turning complex data into actionable insights that support strategic decision-making and improve marketing performance. Currently pursuing my Master's in Marketing Analytics at Illinois Institute of Technology, I have had the privilege to work with organizations like T-Mobile and Publicis Groupe, where I contributed to significant improvements in campaign performance through data-driven strategies. I'm eager to connect and collaborate on innovative marketing projects!…Hi, I'm Chirag Somaya, a data-driven Marketing Analytics professional passionate about leveraging data to optimize campaigns and maximize ROI. With experience in statistical modeling, data visualization, and digital analytics, I love turning complex data into actionable insights that support strategic decision-making and improve marketing performance. Currently pursuing my Master's in Marketing Analytics at Illinois Institute of Technology, I have had the privilege to work with organizations like T-Mobile and Publicis Groupe, where I contributed to significant improvements in campaign performance through data-driven strategies. I'm eager to connect and collaborate on innovative marketing projects!

Chirag Somaya

Marketing Analyst, Performance Marketer, Digital Marketer, +2





Hi, I'm Chirag Somaya, a data-driven Marketing Analytics professional passionate about leveraging data to optimize campaigns and maximize ROI. With experience in statistical modeling, data visualization, and digital analytics, I love turning complex data into actionable insights that support strategic decision-making and improve marketing performance. Currently pursuing my Master's in Marketing Analytics at Illinois Institute of Technology, I have had the privilege to work with organizations like T-Mobile and Publicis Groupe, where I contributed to significant improvements in campaign performance through data-driven strategies. I'm eager to connect and collaborate on innovative marketing projects!…Hi, I'm Chirag Somaya, a data-driven Marketing Analytics professional passionate about leveraging data to optimize campaigns and maximize ROI. With experience in statistical modeling, data visualization, and digital analytics, I love turning complex data into actionable insights that support strategic decision-making and improve marketing performance. Currently pursuing my Master's in Marketing Analytics at Illinois Institute of Technology, I have had the privilege to work with organizations like T-Mobile and Publicis Groupe, where I contributed to significant improvements in campaign performance through data-driven strategies. I'm eager to connect and collaborate on innovative marketing projects!

Available to hire

Hi, I’m Chirag Somaya, a data-driven Marketing Analytics professional passionate about leveraging data to optimize campaigns and maximize ROI. With experience in statistical modeling, data visualization, and digital analytics, I love turning complex data into actionable insights that support strategic decision-making and improve marketing performance.

Currently pursuing my Master’s in Marketing Analytics at Illinois Institute of Technology, I have had the privilege to work with organizations like T-Mobile and Publicis Groupe, where I contributed to significant improvements in campaign performance through data-driven strategies. I’m eager to connect and collaborate on innovative marketing projects!

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Language

English

Fluent

Hindi

Advanced

Work Experience

Marketing Analytics Intern at T-Mobile

August 31, 2024 - July 9, 2025

Proposed data-driven recommendations for optimizing $200M in paid media spend by improving audience targeting and channel mix strategy, projecting a 12% increase in ROAS and a 5% reduction in CAC using SQL and Python for data analysis. Built and maintained 3+ interactive Power BI dashboards to visualize marketing performance, driving a 16% increase in orders and enhancing cross-functional reporting capabilities using data visualization techniques. Leveraged SQL to extract, transform, and integrate large datasets from CRM, web analytics, and ad platforms, reducing data discrepancies by 8% and improving data accuracy across systems using ETL processes. Developed advanced predictive models to forecast customer lifetime value and churn, enhancing marketing campaign planning and improving forecast accuracy by 10% through statistical modeling in Python.

Performance Media Analyst at Publicis Groupe

June 30, 2023 - July 9, 2025

Strategized, executed, and optimized multi-channel paid media campaigns across Google Ads, Meta Ads, Amazon Ads, and LinkedIn Ads for five brands, achieving a 25% lift in conversion rates and improved CAC through data-driven optimizations. Designed and implemented A/B tests on creatives, landing pages, and audience segments, leading to a 15% increase in CTR and 10% drop in cost per conversion through data-driven optimizations using Google Analytics and data analysis. Built actionable performance dashboards in Power BI and GA4, uncovering insights that enabled a $50K/month reduction in ad spend without compromising campaign effectiveness through data visualization and analysis. Managed $20K/day in media budgets, optimizing bids, pacing, and keywords to boost impression share by 40% and maximizing ROAS across channels using bid management tools and data analysis.

Paid Media Intern at Puretech Digital

March 31, 2022 - July 9, 2025

Assisted in planning, executing, and optimizing paid media campaigns across Google Ads and Meta Ads, contributing to a 22% increase in CTR and a 15% decrease in CPA by ad copy testing and bid adjustments using data analysis. Analyzed campaign data to create performance reports and insights that guided weekly optimization decisions, directly influencing a 10% improvement in ROAS across 3 client accounts through data analysis and reporting.