Shraddha Mehta

Acted as main coordinator between clients, designers, and developers for funnel and site projects. Defined project scope, timelines, and deliverables for webinar, travel, and eCommerce clients. Scheduled meetings, gathered requirements, and defined deliverables for campaign execution. Conducted UAT, gathered user feedback, and facilitated improvements at each funnel stage.

Led 30+ end-to-end digital projects including SEO, ads, and landing pages. Directed content briefs, audience targeting, and testing flows. Boosted lead generation through optimized registration workflows. Built dashboards in Power BI to track funnel KPIs and conversion drop-offs.

Led coordination of paid media and influencer campaigns, boosting engagement by 25%. Delivered actionable insights through Google Ads reporting using Power BI and Google Analytics. Achieved 15% higher CTR by leading A/B testing for landing pages and ad creatives. Created KPI-aligned briefs and playbooks across niches driving consistent campaign performance. Enhanced ad impact and user experience by coordinating user acceptance testing and collaborating closely with developers. Improved ROI by refining data-driven digital strategies through client and team collaboration. Streamlined execution and training by documenting campaign processes and SOPs. Directed over 20 cross-functional digital projects, including SEO, ad campaigns, and e-commerce optimization, achieving 95% on-time delivery.