Hi, I'm Shraddha Mehta, a performance-driven digital marketer with over 3 years of experience in building end-to-end marketing funnels for webinars, events, and product launches. I specialize in attracting, converting, and retaining leads using CRM systems, content strategies, and campaign optimization. I enjoy working remotely with startups and global clients, focusing on funnel performance and conversion optimization. I am passionate about delivering measurable results through segmented and optimized marketing campaigns. With a background in project coordination and digital marketing, I bring a strong focus on quality management, agile methodologies, and accountability to every project I undertake.

Shraddha Mehta

Hi, I'm Shraddha Mehta, a performance-driven digital marketer with over 3 years of experience in building end-to-end marketing funnels for webinars, events, and product launches. I specialize in attracting, converting, and retaining leads using CRM systems, content strategies, and campaign optimization. I enjoy working remotely with startups and global clients, focusing on funnel performance and conversion optimization. I am passionate about delivering measurable results through segmented and optimized marketing campaigns. With a background in project coordination and digital marketing, I bring a strong focus on quality management, agile methodologies, and accountability to every project I undertake.

Available to hire

Hi, I’m Shraddha Mehta, a performance-driven digital marketer with over 3 years of experience in building end-to-end marketing funnels for webinars, events, and product launches. I specialize in attracting, converting, and retaining leads using CRM systems, content strategies, and campaign optimization. I enjoy working remotely with startups and global clients, focusing on funnel performance and conversion optimization.

I am passionate about delivering measurable results through segmented and optimized marketing campaigns. With a background in project coordination and digital marketing, I bring a strong focus on quality management, agile methodologies, and accountability to every project I undertake.

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Language

English
Fluent

Work Experience

Project Coordinator at Nanojot Inc
November 1, 2023 - July 9, 2025
Boosted engagement by 25% through paid media and influencer campaign coordination. Delivered actionable insights via Google Ads reporting using Power BI and Google Analytics. Achieved 15% higher CTR by leading A/B testing for landing pages and ad creatives. Created KPI-aligned briefs and playbooks across niches, driving consistent campaign performance. Enhanced ad impact and UX by coordinating UAT and working closely with developers. Improved ROI by collaborating with clients and teams to refine data-driven digital strategies. Streamlined execution and training by documenting campaign processes and SOPs. Directed 20+ cross-functional digital projects, including SEO, ad campaigns, and e-commerce optimization, achieving 95% on-time delivery.
Project Coordinator at Nanojot Inc
November 30, 2023 - July 9, 2025
Led coordination of paid media and influencer campaigns, boosting engagement by 25%. Delivered actionable insights through Google Ads reporting using Power BI and Google Analytics. Achieved 15% higher CTR by leading A/B testing for landing pages and ad creatives. Created KPI-aligned briefs and playbooks across niches driving consistent campaign performance. Enhanced ad impact and user experience by coordinating user acceptance testing and collaborating closely with developers. Improved ROI by refining data-driven digital strategies through client and team collaboration. Streamlined execution and training by documenting campaign processes and SOPs. Directed over 20 cross-functional digital projects, including SEO, ad campaigns, and e-commerce optimization, achieving 95% on-time delivery.
Freelance Coordinator at Remote
January 1, 2025 - Present
Acted as main coordinator between clients, designers, and developers for funnel and site projects. Defined project scope, timelines, and deliverables for webinar, travel, and eCommerce clients. Scheduled meetings, gathered requirements, and defined deliverables for campaign execution. Conducted UAT, gathered user feedback, and facilitated improvements at each funnel stage.
Project Coordinator at Nanojot Inc., ON, Canada
November 30, 2023 - July 19, 2025
Led 30+ end-to-end digital projects including SEO, ads, and landing pages. Directed content briefs, audience targeting, and testing flows. Boosted lead generation through optimized registration workflows. Built dashboards in Power BI to track funnel KPIs and conversion drop-offs.

Education

MBA at University Canada West, Vancouver, BC
January 1, 2025 - December 31, 2025
MBA at University Canada West
January 1, 2023 - December 31, 2025
MBA at University Canada West, Vancouver (UCW)
January 1, 2025 - December 31, 2025

Qualifications

Certified Digital Marketing Associate
January 1, 2015 - December 31, 2015
Fundamentals of Digital Marketing | Google
January 1, 2015 - December 31, 2015
Learn Software Testing Certification Course
January 1, 2016 - December 31, 2016
Project Management Essentials Certified
January 1, 2017 - December 31, 2017
Agile Scrum Foundation | Simplilearn
January 1, 2018 - December 31, 2018
Generative AI Overview for Project Managers
January 1, 2023 - December 31, 2023
Salesforce Trailblazer
January 1, 2022 - December 31, 2022
Certified Digital Marketing Associate
January 1, 2023 - December 31, 2023
Fundamentals of Digital Marketing | Google
January 1, 2023 - December 31, 2023
Learn Software Testing Certification Course
January 1, 2023 - December 31, 2023
Agile Scrum Foundation | Simplilearn
January 1, 2023 - December 31, 2023
Project Management Essentials Certified
January 1, 2023 - December 31, 2023
Generative AI Overview for Project Managers
January 1, 2023 - December 31, 2023
Salesforce Trailblazer
January 1, 2023 - December 31, 2023
Certified Digital Marketing Associate – DMI
January 1, 2024 - December 31, 2024
Agile Scrum Foundation – Simplilearn
January 1, 2024 - December 31, 2024
Generative AI for Digital Marketers – LinkedIn
January 1, 2025 - December 31, 2025
Project Mgmt. 101: PMP training – Simplilearn
January 1, 2024 - December 31, 2024

Industry Experience

Software & Internet, Retail, Media & Entertainment, Professional Services, Education, Consumer Goods, Travel & Hospitality