As a dynamic and adaptable social media creative, I thrive on collaboration and am eager to work with cross-functional teams to develop and execute innovative campaigns. I keep a close eye on emerging trends and platforms to ensure our strategies remain relevant and impactful. By leveraging the power of social media, I aim to connect with diverse audiences, foster meaningful conversations, and ultimately drive business growth.

Karla Moreno

As a dynamic and adaptable social media creative, I thrive on collaboration and am eager to work with cross-functional teams to develop and execute innovative campaigns. I keep a close eye on emerging trends and platforms to ensure our strategies remain relevant and impactful. By leveraging the power of social media, I aim to connect with diverse audiences, foster meaningful conversations, and ultimately drive business growth.

Available to hire

As a dynamic and adaptable social media creative, I thrive on collaboration and am eager to work with cross-functional teams to develop and execute innovative campaigns. I keep a close eye on emerging trends and platforms to ensure our strategies remain relevant and impactful. By leveraging the power of social media, I aim to connect with diverse audiences, foster meaningful conversations, and ultimately drive business growth.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent
Spanish; Castilian
Advanced

Work Experience

Social Media Manager + Photographer at Freelance
January 1, 2015 - Present
Developed and executed comprehensive social media strategies aligned with overall marketing goals. Created and captured engaging content including posts, videos, and infographics to attract and retain a loyal audience. Managed and monitored multiple social media platforms such as Instagram, Facebook, LinkedIn, and TikTok. Engaged with target audiences through comments, direct messages, and other interactive techniques. Analyzed social media metrics to evaluate campaign performance and identify improvement areas. Collaborated with cross-functional teams to ensure brand message consistency and campaign coordination. Managed paid social media advertising campaigns to boost brand visibility and drive conversions. Developed and maintained editorial content calendars for consistent posting schedules.
Marketing Director at Created to Create Clothing Brand
January 1, 2023 - Present
Oversaw all graphic design and visual branding elements for the brand. Created and produced high-quality product photos and videos. Developed and executed engaging social media content including captions and marketing ads. Managed and optimized the Shopify store, including product listings and inventory. Led marketing and communications strategies to increase brand awareness and drive sales. Collaborated with influencers and content creators to amplify brand reach. Built and nurtured a strong brand community through social media engagement and customer interactions. Stayed updated on fashion trends and created mood boards to guide design and marketing.
Creative Media Director at Glow Church
January 1, 2024 - July 9, 2025
Photographed services across 3 locations and special events. Recruited and built teams across Sydney locations. Edited and created posts using photographs and videos. Assisted and provided vision for photo, video, graphic, and social media teams. Analyzed social media insights and algorithms to optimize performance. Assisted in developing and implementing marketing and communication strategies. Mentored and oversaw team members. Collaborated with other campuses across Australia.
Social Media Strategist at PF Youth + Youth Alive College
January 1, 2022 - July 9, 2025
Photographed camps, conferences, college seminars, and special events. Communicated with directors to plan social media posts. Edited and created posts using photographs and videos. Designed and created graphics for social media. Analyzed social media insights and algorithms to optimize performance. Assisted in developing and implementing marketing strategies. Managed external vendors and special guests. Oversaw and marketed Facebook activities. Recruited digital media students.
Digital Marketing Distributor at Guerra Financial Group
January 1, 2021 - July 9, 2025
Captured photographs for social media page. Posted content to social media platforms timely. Created graphic designs and captions for social media posts. Assisted with Facebook Ads campaigns. Planned and created content for distribution across platforms. Published content on YouTube. Assisted the marketing director with various tasks. Managed the social media budget. Tracked and analyzed social media metrics to measure ROI. Monitored social media trends and industry best practices.
Communications & Social Media Director at Brave Church
January 1, 2022 - July 9, 2025
Managed social media accounts. Oversaw creative teams for both locations. Executed communication plans. Assisted in production for campaigns. Set and navigated vision of upcoming events. Handled comments and analytics.

Education

Bachelors of Arts at Florida International University
January 1, 2019 - December 31, 2021
Associates degree at Broward College
January 1, 2016 - December 31, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Non-Profit Organization, Financial Services, Education