Yasamin Heravi
I'm Yasamin Heravi, a results-driven digital marketing professional with a decade of experience in driving growth through SEM and campaign strategies.
About
I’m Yasamin Heravi, a results-driven digital marketing professional with a decade of experience in driving growth through SEM and campaign strategies. I excel at performance analysis and web development, translating data into actionable plans that maximize ROI.
I’m currently leading cross-functional teams in B2B SaaS and D2C environments, leveraging CRM integrations, local search optimization, and omnichannel marketing to align digital discovery with business goals. I love turning technology insights into practical marketing solutions for diverse business models.
- 11 years' experience
- Joined July 2025
Industry experience
- Retail
- Software & Internet
- Professional Services
- Media & Entertainment
- Consumer Goods
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Work experience· 7 roles
Lead the development, implementation, and continuous optimization of digital marketing initiatives to drive engagement and brand awareness. Oversee SEO strategy using Google Analytics and SEO techniques to improve website metrics. Design and execute email marketing campaigns in HubSpot, deploy AI-driven applications, establish automated workflows, and analyze campaign data for optimization. Manage corporate social media, optimize and create website pages in Webflow, design digital assets for events, and develop paid campaigns.
Managed WordPress pages and ecommerce updates. Led the SEO team focusing on on-page, off-page, and technical SEO. Created and analyzed recurring performance and sales/ROI reports. Utilized email marketing campaigns, conducted organic keyword optimization, competitor research, and managed marketing agencies and external vendors.
Designed and developed WordPress landing pages and managed digital paid campaigns. Created and managed Amazon, eBay, Walmart listings. Generated KPI and ROI analysis reports for paid campaigns. Executed email marketing campaigns targeting segmented audiences. Managed SEO agencies and designed branding visuals including logos and banners.
Education· 6
Certifications and awards· 21
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