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Hi, I'm Alexandra Fairweather, an experienced Digital Marketer with over 10 years of international experience specializing in social media, influencer marketing, and user-generated content strategies. I've managed end-to-end influencer campaigns and have a strong track record in driving engagement and brand visibility, particularly within e-commerce, education, and tech sectors. I'm passionate about creating authentic, community-driven brand experiences and excel at curating content and building strong creator relationships. I thrive in remote collaboration environments and love aligning storytelling with brand identity to deliver impactful marketing campaigns.…Hi, I'm Alexandra Fairweather, an experienced Digital Marketer with over 10 years of international experience specializing in social media, influencer marketing, and user-generated content strategies. I've managed end-to-end influencer campaigns and have a strong track record in driving engagement and brand visibility, particularly within e-commerce, education, and tech sectors. I'm passionate about creating authentic, community-driven brand experiences and excel at curating content and building strong creator relationships. I thrive in remote collaboration environments and love aligning storytelling with brand identity to deliver impactful marketing campaigns.

Alexandra Fairweather

Digital Marketer, Project Manager, Influencer Marketing Manager, +2

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Hi, I'm Alexandra Fairweather, an experienced Digital Marketer with over 10 years of international experience specializing in social media, influencer marketing, and user-generated content strategies. I've managed end-to-end influencer campaigns and have a strong track record in driving engagement and brand visibility, particularly within e-commerce, education, and tech sectors. I'm passionate about creating authentic, community-driven brand experiences and excel at curating content and building strong creator relationships. I thrive in remote collaboration environments and love aligning storytelling with brand identity to deliver impactful marketing campaigns.…Hi, I'm Alexandra Fairweather, an experienced Digital Marketer with over 10 years of international experience specializing in social media, influencer marketing, and user-generated content strategies. I've managed end-to-end influencer campaigns and have a strong track record in driving engagement and brand visibility, particularly within e-commerce, education, and tech sectors. I'm passionate about creating authentic, community-driven brand experiences and excel at curating content and building strong creator relationships. I thrive in remote collaboration environments and love aligning storytelling with brand identity to deliver impactful marketing campaigns.

Available to hire

Hi, I’m Alexandra Fairweather, an experienced Digital Marketer with over 10 years of international experience specializing in social media, influencer marketing, and user-generated content strategies. I’ve managed end-to-end influencer campaigns and have a strong track record in driving engagement and brand visibility, particularly within e-commerce, education, and tech sectors.

I’m passionate about creating authentic, community-driven brand experiences and excel at curating content and building strong creator relationships. I thrive in remote collaboration environments and love aligning storytelling with brand identity to deliver impactful marketing campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Social Media Design

Intermediate

Twitter

Intermediate

WordPress

Intermediate

Language

German

Fluent

English

Fluent

French

Intermediate

Work Experience

Email Marketing Manager at Bootsschule1

April 30, 2025 - July 9, 2025

Managed the Klaviyo Email Marketing Tool for Bootsschule1 GmbH, developing and executing targeted email marketing campaigns that generated over €100,000 in revenue within two months. Created and optimized newsletters, automated email flows, and special promotions. Conducted A/B testing to improve open and click-through rates, increasing open rate by 5% and click rate by 22%. Segmented email lists for personalized messaging and enhanced conversion rates. Analyzed campaign performance and implemented data-driven optimizations.

Project Manager at VML Studios Copenhagen – WPP Group

June 30, 2024 - July 9, 2025

Led global B2B advertising campaigns for Dell Technologies and other accounts, coordinating with stakeholders across EMEA, APJ, and LATAM to deliver channel marketing assets and advertising campaigns. Oversaw 4–5 simultaneous campaigns per quarter, with initiatives generating up to $100K in revenue. Managed the translation and localization of over 400 digital assets for a European Commission campaign focused on sustainability, diversity, and inclusion. Recognized for strong cross-functional collaboration, attention to detail, and clear communication in a fast-paced international environment.

CRM & Acquisition Manager – DACH (German-speaking market) at iGraal S.A. – Global Savings Group

November 30, 2019 - July 9, 2025

Responsible for CRM marketing and acquisition through SEM, influencer marketing, mobile campaigns, and social media advertising. Performed monthly reporting and analysis of CRM & newsletter KPIs. Conducted A/B testing of newsletter templates resulting in a 2% increase in opening rates over 12 months. Developed and managed Google Adwords campaigns achieving a 33% increase in conversion rate and 40% decrease in cost per conversion over 12 months. Managed social media ads to boost brand visibility and customer engagement across Facebook and Instagram, aligned with CRM and acquisition strategies.

Online Marketing & SEO Manager - DACH (German-speaking market) at iGraal S.A. – Global Savings Group

November 30, 2017 - July 9, 2025

Managed content and influencer marketing, SEO, and social media marketing while recruiting and managing people. Oversaw and managed influencer campaigns. Improved on- and off-page SEO to increase visibility on Google. Managed social media ads to boost brand visibility and customer engagement across Facebook and Instagram, aligning with CRM and acquisition strategies.

Administration & Finance Manager at DZT – German National Tourist Office

October 31, 2016 - July 9, 2025

Managed administrative and finance responsibilities at the German National Tourist Office in Paris.

Online Marketing & Sales – DACH Region at Elanguest Ltd.

July 31, 2015 - July 9, 2025

Handled on- and off-page SEO optimization to increase visibility on Google. Managed social media ads to boost brand visibility and customer engagement across Facebook.