I’m a product-focused web designer who turns complex requirements into clear, usable digital experiences. I’ve worked across web platforms, product interfaces, and visual systems, collaborating closely with product managers, developers, and stakeholders to ship work that’s not just good-looking, but actually works. My strength sits at the intersection of UX thinking, strong visual design, and practical execution. Some of my biggest wins come from building structure where there was chaos - improving usability, creating scalable design systems, and helping teams move faster with clearer design direction. I’m comfortable owning projects end-to-end: from early concepts and wireframes to polished UI, handoff, and iteration. I care deeply about clarity, consistency, and making digital products feel intuitive rather than overwhelming. I’m known for being calm, thoughtful, and easy to work with - someone who listens first, asks the right questions, and designs with purpose. I enjoy solving real problems, simplifying complexity, and building products that respect both users and the teams behind them. If you value designers who think in systems, sweat the details, and still keep the bigger picture in mind, we’ll probably work well together.

Todor Stoyanov

I’m a product-focused web designer who turns complex requirements into clear, usable digital experiences. I’ve worked across web platforms, product interfaces, and visual systems, collaborating closely with product managers, developers, and stakeholders to ship work that’s not just good-looking, but actually works. My strength sits at the intersection of UX thinking, strong visual design, and practical execution. Some of my biggest wins come from building structure where there was chaos - improving usability, creating scalable design systems, and helping teams move faster with clearer design direction. I’m comfortable owning projects end-to-end: from early concepts and wireframes to polished UI, handoff, and iteration. I care deeply about clarity, consistency, and making digital products feel intuitive rather than overwhelming. I’m known for being calm, thoughtful, and easy to work with - someone who listens first, asks the right questions, and designs with purpose. I enjoy solving real problems, simplifying complexity, and building products that respect both users and the teams behind them. If you value designers who think in systems, sweat the details, and still keep the bigger picture in mind, we’ll probably work well together.

Available to hire

I’m a product-focused web designer who turns complex requirements into clear, usable digital experiences. I’ve worked across web platforms, product interfaces, and visual systems, collaborating closely with product managers, developers, and stakeholders to ship work that’s not just good-looking, but actually works. My strength sits at the intersection of UX thinking, strong visual design, and practical execution.

Some of my biggest wins come from building structure where there was chaos - improving usability, creating scalable design systems, and helping teams move faster with clearer design direction. I’m comfortable owning projects end-to-end: from early concepts and wireframes to polished UI, handoff, and iteration. I care deeply about clarity, consistency, and making digital products feel intuitive rather than overwhelming.

I’m known for being calm, thoughtful, and easy to work with - someone who listens first, asks the right questions, and designs with purpose. I enjoy solving real problems, simplifying complexity, and building products that respect both users and the teams behind them. If you value designers who think in systems, sweat the details, and still keep the bigger picture in mind, we’ll probably work well together.

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Experience Level

Intermediate

Work Experience

Web Designer at Sitecore
October 1, 2021 - Present
Responsible for designing web interfaces and visuals, creating user-friendly and attractive websites and applications utilizing web development technologies.
Content Specialist (formerly Hedgehog) at Sitecore
September 30, 2021 - July 9, 2025
Worked on content development and management, ensuring engaging content across digital platforms.
Graphic and Web Design Lecturer at Design Academy
April 30, 2021 - July 9, 2025
Taught graphic and web design courses to students, sharing expertise on design techniques and principles.
Content Specialist at Hedgehog
July 31, 2019 - July 9, 2025
Managed and created content for digital media and websites.
Graphic and Web Designer
February 28, 2019 - July 9, 2025
Created graphic and web design materials across projects.
Graphic Designer at The Spot
February 28, 2018 - July 9, 2025
Designed graphic materials and visual content for the organization.
Graphic Designer at Technofy
April 30, 2017 - July 9, 2025
Produced various graphic designs and visual assets for the company.
Graphic Designer at SADIGIRB Ltd.
March 31, 2016 - July 9, 2025
Created graphic designs and visual content.

Education

Bachelor's degree at Engineering Design
January 1, 2012 - December 31, 2016
high school at Technology School Electronic Systems (TUES), associated with Technical University-Sofia
January 1, 2007 - December 31, 2012

Qualifications

WordCamp Sofia 2018 - Buzzfixer
January 1, 2018 - December 31, 2018

Industry Experience

Media & Entertainment, Education, Software & Internet, Professional Services